接口清单

本节将为您介绍 Marketing API 中涉及的接口信息,具体接口清单如下所示:

模块 接口 描述 所属权限(scope)
OAuth 授权 oauth/authorize 获取 Authorization Code
ads_management
account_management
ads_insights
audience_management
user_actions
oauth/token 获取 Token
ads_management
account_management
ads_insights
audience_management
user_actions
广告账号 advertiser/add 添加腾讯广告服务商子客
account_management
advertiser/update 更新腾讯广告广告主信息
account_management
advertiser/get 查询腾讯广告广告主信息
account_management
ads_management
ads_insights
audience_management
user_actions
advertiser_daily_budget/get 查询腾讯广告账户日预算
account_management
服务商账号 agency/get 查询腾讯广告服务商信息
account_management
资质 qualification_images/add 上传资质图片
account_management
qualification_images/get 获取资质图片信息
account_management
qualification_structure/get 获取广告主资质结构
account_management
qualifications/add 创建广告主资质
account_management
qualifications/update 更新广告主资质
account_management
qualifications/delete 删除广告主资质
account_management
qualifications/get 获取广告主资质
account_management
资金账户 funds/get 获取资金账户信息
account_management
wallet/get 获取钱包信息
account_management
daily_balance_report/get 获取资金账户日结明细(新)
account_management
fund_transfer/add 发起代理商与子客户之间的转账
account_management
fund_statements_detailed/get 获取资金账户流水
account_management
realtime_cost/get 获取腾讯广告平台账号体系的实时消耗余额
account_management
agency_realtime_cost/get 获取服务商实时消耗
account_management
merge_fund_type_subcustomer_transfer/add 资金合并类型同商务管家子客间转账
account_management
merge_fund_type_funds/get 获取资金合并类资金账户信息
account_management
merge_fund_type_daily_balance_report/get 获取资金合并类资金账户日结明细
account_management
merge_fund_type_fund_statements_detailed/get 获取资金合并类型资金流水
account_management
subcustomer_transfer/add 同商务管家子客间转账
account_management
组织账号关系 organization_account_relation/get 查询组织下广告账号列表
account_management
ads_management
ads_insights
audience_management
user_actions
服务商业务单元管理 agency_business_unit/add 创建服务商业务单元
account_management
agency_business_unit/update 修改服务商业务单元
account_management
agency_business_unit_list/get 查询服务商业务单元列表
account_management
agency_business_unit_list_account/get 查询服务商业务单元下的广告主账号列表
account_management
agency_business_unit_list_by_account/get 查询广告主账号所属的服务商业务单元
account_management
广告组 adgroups/get 获取广告
ads_management
ads_insights
adgroups/add 创建广告
ads_management
adgroups/update 更新广告
ads_management
adgroups/delete 删除广告
ads_management
定向模板 targetings/get 查询定向模板
ads_management
创意 dynamic_creatives/get 获取创意
ads_management
dynamic_creatives/add 创建创意
ads_management
dynamic_creatives/update 更新创意
ads_management
dynamic_creatives/delete 删除创意
ads_management
创意组件 components/get 获取创意组件
ads_management
ads_insights
components/add 创建创意组件
ads_management
components/delete 删除创意组件
ads_management
component_sharing/add 新增组件共享
ads_management
component_sharing/get 查询组件共享
ads_management
关键词 bidword/add 创建关键词
ads_management
bidword/update 替换关键词
ads_management
bidword/delete 删除关键词
ads_management
bidword/get 查询关键词
ads_management
ads_insights
否定词 adgroup_negativewords/add 新增广告否定词
ads_management
adgroup_negativewords/update 替换广告否定词
ads_management
adgroup_negativewords/get 查询广告否定词
ads_management
批量操作 batch_requests/add 批量操作
ads_management
adgroups/update_daily_budget 批量修改广告组日限额
ads_management
adgroups/update_configured_status 批量修改广告组开启/暂停状态
ads_management
adgroups/update_bid_amount 批量修改广告组出价
ads_management
adgroups/update_datetime 批量修改广告组投放起止时间
ads_management
advertiser/update_daily_budget 批量修改广告主日限额
ads_management
batch_async_requests/add 创建批量异步请求任务
ads_management
batch_async_requests/get 获取批量异步请求任务列表
ads_management
batch_async_request_specification/get 获取批量异步请求任务详情
ads_management
推广内容资产 marketing_target_assets/add 创建推广内容资产
ads_management
ads_insights
marketing_target_assets/update 更新推广内容资产
ads_management
ads_insights
marketing_target_assets/delete 删除推广内容资产
ads_management
ads_insights
marketing_target_asset_detail/get 获取推广内容资产详情
ads_management
ads_insights
marketing_target_assets/get 获取可投放推广内容资产列表
ads_management
ads_insights
marketing_target_types/get 获取可投放推广内容资产类型名称
ads_management
ads_insights
marketing_target_asset_categories/get 获取可用的推广内容资产类目
ads_management
ads_insights
marketing_target_asset_properties/get 获取可用的推广内容资产属性
ads_management
ads_insights
marketing_target_asset_property_values/get 获取可用的推广内容资产属性值
ads_management
ads_insights
视频 videos/get 获取视频
ads_management
videos/add 创建视频
ads_management
videos/update 更新视频
ads_management
videos/delete 删除视频
ads_management
图片 images/get 获取图片
ads_management
account_management
images/add 创建图片
ads_management
account_management
images/update 更新图片
ads_management
account_management
images/delete 删除图片
ads_management
account_management
品牌形象 brand/add 创建品牌形象
ads_management
brand/get 获取品牌形象列表
ads_management
朋友圈头像昵称跳转页 profiles/add 创建朋友圈头像昵称跳转页
ads_management
profiles/delete 删除朋友圈头像昵称跳转页
ads_management
profiles/get 获取朋友圈头像昵称跳转页
ads_management
广告应用分包 extend_package/add 创建应用分包
ads_management
extend_package/update 更新应用分包
ads_management
extend_package/get 获取应用分包
ads_management
落地页 pages/get 获取落地页列表
ads_management
wechat_pages/get 原生页-获取原生页列表
ads_management
wechat_pages/add 原生页-模板创建原生页
ads_management
wechat_pages/delete 原生页-删除原生页
ads_management
wechat_pages_custom/add 原生页-组件创建原生页
ads_management
xijing_template_list/get 蹊径-获取模板列表
ads_management
xijing_template/get 蹊径-获取落地页指定模板
ads_management
xijing_complex_template/get 蹊径-获取落地页互动模板配置
ads_management
xijing_page_list/get 蹊径-查询落地页列表
ads_management
xijing_page/add 蹊径-基于模板创建落地页
ads_management
xijing_page_by_components/add 蹊径-基于组件创建落地页
ads_management
xijing_page_interactive/add 蹊径-创建互动落地页
ads_management
xijing_page/update 蹊径-落地页送审
ads_management
xijing_page/delete 蹊径-删除落地页
ads_management
短剧售卖策略 landing_page_sell_strategy/get 短剧售卖策略-查询售卖策略列表
ads_management
landing_page_sell_strategy/add 短剧售卖策略-创建售卖策略
ads_management
视频号 wechat_channels_accounts/get 获取可投视频号列表
ads_management
channels_userpageobjects/get 获取视频号动态列表
ads_management
channels_finderobject/get 获取视频号动态详情
ads_management
channels_livenoticeinfo/get 获取视频号直播预约记录列表
ads_management
视频号授权 wechat_channels_authorization/add 新增视频号授权
ads_management
wechat_channels_authorization/update 更新视频号授权
ads_management
wechat_channels_authorization/get 拉取授权视频号列表
ads_management
wechat_channels_authorization/delete 删除视频号授权
ads_management
视频号广告专用账号 wechat_channels_ad_account_wechat_binding/add 绑定微信
ads_management
wechat_channels_ad_account_wechat_binding/get 查询微信绑定状态
ads_management
wechat_channels_ad_account_validation/get 校验开户数据
ads_management
wechat_channels_ad_account/add 新增广告专用视频号账号
ads_management
wechat_channels_ad_account/update 更新广告专用视频号账号
ads_management
wechat_channels_ad_account/get 拉取广告专用视频号账号列表
ads_management
wechat_channels_ad_account/delete 删除广告专用视频号账号
ads_management
wechat_channels_ad_account_certification_file/add 上传资质文件
ads_management
公众号 wechat_official_accounts/get 获取可投公众号列表
ads_management
落地页号码包 wx_package_package/get 号码包-获取号码包列表
ads_management
wx_package_package/add 号码包-添加号码包
ads_management
wx_package_package/update 号码包-修改号码包信息
ads_management
wx_package_account/get 号码包-获取微信号列表
ads_management
wx_package_account/update 号码包-修改微信号信息
ads_management
Android 渠道包 android_channel/get 获取 Android 渠道包
ads_management
优量汇流量包 union_position_packages/get 获取优量汇流量包
ads_management
union_position_packages/add 创建优量汇流量包
ads_management
union_position_packages/update 更新优量汇流量包
ads_management
union_position_packages/delete 删除优量汇流量包
ads_management
弹幕 barrage/add 添加弹幕
ads_management
barrage/get 获取弹幕
ads_management
barrage_recommend/get 获取推荐弹幕
ads_management
本地门店 local_stores/add 批量录入门店
ads_management
local_stores/update 批量编辑门店
ads_management
local_stores/delete 批量删除门店信息
ads_management
local_stores/get 查询门店信息
ads_management
local_stores_address_parsing_result/get 解析门店地址
ads_management
local_stores_search_info/get 搜索门店
ads_management
local_stores_wxpay_merchants/get 查询微信支付商户号
ads_management
local_stores_categories/get 查询门店类目
ads_management
local_store_packages/add 创建门店包
ads_management
local_store_packages/get 获取门店包
ads_management
local_store_packages/update 更新门店包
ads_management
local_store_packages/delete 删除门店包
ads_management
直播间组件 live_room_components/add 创建直播间组件
ads_management
live_room_components/update 更新直播间组件
ads_management
live_room_components/get 查询直播间组件
ads_management
live_room_components/delete 删除直播间组件
ads_management
live_room_component_status/update 更新直播间组件状态
ads_management
动态商品图片 dynamic_ad_images/add 根据 DPA 模板生成图片
ads_management
dynamic_ad_images/get 获取 DPA 模板生成的图片
ads_management
动态商品视频 dynamic_ad_video/add 根据 DPA 模板生成视频
ads_management
dynamic_ad_video/get 获取 DPA 模板生成的视频
ads_management
商品库 product_catalogs/add 创建商品库
ads_management
product_catalogs/get 获取商品库
ads_management
product_items/add 添加商品
ads_management
product_items/update 更新商品信息
ads_management
product_items/batch_update 批量更新商品信息
ads_management
product_series/add 创建商品系列
ads_management
product_items/get 获取商品
ads_management
product_items_detail/get 获取商品详情
ads_management
product_items_verticals/get 获取行业列表
ads_management
products_system_status/get 获取审核失败的商品
ads_management
product_categories_list/get 获取商品类目
ads_management
product_series/get 获取商品系列
ads_management
categories/get 获取腾讯系商品类目
ads_management
categories_attribute/get 获取商品属性
ads_management
营销链路 conversion_links/get 获取可用营销链路模板
ads_management
ads_insights
conversion_link_assets/add 新建营销链路
ads_management
ads_insights
conversion_link_assets/get 获取营销链路列表
ads_management
ads_insights
conversion_link_assets/update 更新营销链路
ads_management
ads_insights
conversion_link_asset_available/get 获取可投放营销链路列表
ads_management
广告数据洞察 daily_reports/get 获取日报表
ads_insights
hourly_reports/get 获取小时报表
ads_insights
targeting_tag_reports/get 获取定向标签报表
ads_insights
ad_union_reports/get 获取联盟广告位报表
ads_insights
async_reports/add 创建异步报表任务
ads_insights
async_reports/get 获取异步报表任务
ads_insights
async_report_files/get 获取文件接口
ads_insights
订单数据 ecommerce_order/get 获取订单数据
ads_insights
ecommerce_order/update 更新订单状态
ads_insights
线索管理 leads_list/get 获取线索列表
ads_management
ads_insights
account_management
audience_management
user_actions
leads/add 新增线索
ads_management
ads_insights
account_management
audience_management
user_actions
leads_status/update 更新线索状态
ads_management
ads_insights
account_management
audience_management
user_actions
leads/update 更新线索信息
ads_management
ads_insights
account_management
audience_management
user_actions
leads_claim/update 更新线索归因信息
ads_management
ads_insights
account_management
audience_management
user_actions
leads_action_type_report/add 新增线索行为上报
ads_management
ads_insights
account_management
audience_management
user_actions
leads_invalid_pay/get 获取线索无效赔付
ads_management
ads_insights
account_management
audience_management
user_actions
leads_call_virtual_number/get 获取中间号
ads_management
ads_insights
account_management
audience_management
user_actions
leads_call_record/get 获取通话结果
ads_management
ads_insights
account_management
audience_management
user_actions
leads_call_records/get 获取一个账号下的全部通话结果
ads_management
ads_insights
account_management
audience_management
user_actions
leads_voip_call_token/get 获取网络电话 token
ads_management
ads_insights
account_management
audience_management
user_actions
leads_voip_call/add 网络电话呼叫
ads_management
ads_insights
account_management
audience_management
user_actions
汽车视频号厂店平台 video_channel_live_data/get 视频号直播数据拉取
ads_management
ads_insights
account_management
audience_management
user_actions
video_channel_leads_data/get 视频号线索数据拉取
ads_management
ads_insights
account_management
audience_management
user_actions
video_channel_fans_data/get 视频号粉丝数据拉取
ads_management
ads_insights
account_management
audience_management
user_actions
video_channel_dealer_data/get 视频号经销商聚合数据拉取
ads_management
ads_insights
account_management
audience_management
user_actions
文案助手 creativetools_text/get 获取广告文案
ads_management
图片处理 image_processing/add 进行图片处理
ads_management
通配符 wildcards/get 获取落地页通配符
ads_management
自动生成创意 programmed_commponent_preview/add 组件化创意衍生预览创建接口
ads_management
programmed_commponent_preview/update 组件化创意衍生预览更新接口
ads_management
programmed_commponent_preview/delete 组件化创意衍生预览查询接口
ads_management
programmed_commponent_preview/get 组件化创意衍生预览删除接口
ads_management
programmed_commponent_result/get 组件化创意衍生成品查询接口
ads_management
programmed_template/get 获取模板列表
ads_management
programmed/add 创建模板预览(待废弃)
ads_management
programmed/update 更新模板预览(待废弃)
ads_management
programmed/get 获取模板预览(待废弃)
ads_management
programmed_material_mappings/get 获取衍生素材的原素材关系(待废弃)
ads_management
素材标签 material_labels/add 创建素材标签
ads_management
material_labels/delete 删除素材标签
ads_management
material_labels/update 更新素材标签
ads_management
material_labels/get 获取素材标签列表
ads_management
material_labels/bind 绑定标签素材关联关系
ads_management
词包 ad_param/get 获取词包
ads_management
ads_insights
动态商品图片模板 dynamic_ad_image_templates/get 获取动态商品图片模板
ads_management
动态商品视频模板 dynamic_ad_video_templates/get 获取动态商品视频模板
ads_management
动态内容广告素材 material_dcatag/add 创建动态内容广告素材标签绑定
ads_management
material_dcatag/get 获取动态内容广告素材标签绑定
ads_management
material_dcaset/add 创建动态内容广告素材集合绑定
ads_management
妙思 AI 工具 muse_ai_task/add 创建妙思任务
ads_management
muse_ai_task/get 获取妙思任务结果
ads_management
muse_ai_material/add 选择并保存妙思 AI 素材
ads_management
muse_ai_ugc/add 二次编辑素材回传接口
ads_management
预估能力 estimation/get 获取预估覆盖人数
ads_management
bid_simulation/get 获取出价模拟信息
ads_management
联合预算工具 joint_budget_rules/get 获取联合预算
ads_management
joint_budget_rules/add 创建联合预算
ads_management
joint_budget_rules/update 更新联合预算
ads_management
微信原生页 wechat_pages_grantinfo/get 获取原生页授权方信息
ads_management
wechat_pages_csgrouplist/get 获取企业微信组件客服组
ads_management
wechat_pages_csgrouplist/add 增加企业微信组件客服组
ads_management
wechat_pages_csgrouplist/update 更新企业微信组件客服组
ads_management
wechat_pages_csgroup_user/get 获取企业微信组件客服列表
ads_management
wechat_pages_csgroup_status/update 更新企业微信客服状态
ads_management
游戏特征信息 game_feature_tags/get 获取游戏特征标签
ads_management
game_feature/add 添加游戏 App 特征
ads_management
game_feature/get 获取游戏 App 特征
ads_management
转化归因 conversions/add 新增转化归因
ads_management
ads_insights
conversions/get 获取转化归因
ads_management
ads_insights
广告投放能力 optimization_goal_permissions/get 查询优化目标权限
ads_management
创意形式 creative_template/get 创意形式详情信息查询
ads_management
ads_insights
creative_template_list/get 获取创意规格列表
ads_management
ads_insights
创意组件元数据 components_metadata/get 创意组件元数据查询
ads_management
搜索推广工具 keyword_recommend/get 查询关键词推荐结果
ads_management
bidword_flow/get 查询关键词流量
ads_management
business_point/get 查询行业业务点
ads_management
广告预览 adcreative_previews/add 创建预览
ads_management
adcreative_previews/get 获取广告预览
ads_management
adcreative_previews_qrcode/get 获取广告预览二维码
ads_management
广告创意预览 creative_template_previews/get 获取广告创意预览
ads_management
广告标签 ad_label/get 获取广告标签
ads_management
定向标签 targeting_tags/get 获取定向标签
ads_management
targeting_tags_uv/get 获取行为/兴趣/意向标签覆盖人群数
ads_management
获取场景定向标签 scene_spec_tags/get 获取场景定向标签
ads_management
获取营销表达组合 marketing_rules/get 获取营销表达组合
ads_management
异步任务 async_tasks/add 创建异步任务
ads_management
async_tasks/get 获取异步任务
ads_management
3.0 切换工具 account_version/get 获取广告主 3.0 投放状态版本
ads_management
视频号精选评论管理 finder_ad_object_list/get 拉取广告视频动态列表
ads_management
comment_list/get 拉取广告视频动态评论
ads_management
object_comment_flag/update 设置开启、关闭精选评论
ads_management
channels_comment/add 视频号动态新增评论
ads_management
channels_comment/delete 视频号动态删除评论
ads_management
rta 策略管理 rta_info/get 获取 rta 信息
ads_management
rtatarget/get 获取 rta 策略信息
ads_management
rtatarget/add 创建 rta 策略信息
ads_management
rtatarget/delete 删除 rta 策略信息
ads_management
rtatarget_bind/get 获取 rta 策略绑定信息
ads_management
rtatarget_bind/add 创建 rta 策略绑定信息
ads_management
rtatarget_bind/delete 删除 rta 策略绑定信息
ads_management
rta 实验数据查询 rtaexp/get 获取 rta 实验信息
ads_management
rtaexp_dsp_tag_data/get 获取 rta 的 dsp_tag 数据
ads_management
rtaexp_data_roi/get 获取 rta 实验数据
ads_management
微信小游戏相关 get_wx_game_app_gift_pack/get 获取微信小游戏礼包信息
ads_management
wx_game_playable_page/get 获取微信小游戏试玩页
ads_management
操作日志 operation_log_list/get 获取操作日志
ads_management
客户人群 custom_audiences/add 创建客户人群
audience_management
ads_management
user_actions
custom_audiences/get 获取客户人群
audience_management
ads_management
user_actions
custom_audiences/update 更新客户人群
audience_management
ads_management
user_actions
custom_audiences/delete 删除客户人群
audience_management
ads_management
user_actions
客户人群数据文件 custom_audience_files/add 上传客户人群数据文件
audience_management
ads_management
user_actions
custom_audience_files/get 获取客户人群数据文件
audience_management
ads_management
user_actions
人群授权 audience_grant_relations/add 添加人群授权
audience_management
ads_management
user_actions
audience_grant_relations/get 获取人群授权信息
audience_management
ads_management
user_actions
客户人群数预估 custom_audience_estimations/get 人群覆盖数预估
audience_management
ads_management
user_actions
标签人群 labels/get 标签广场标签获取
audience_management
ads_management
user_actions
用户行为数据源 user_action_sets/add 创建用户行为数据源
ads_management
audience_management
user_actions
user_action_sets/get 获取用户行为数据源
ads_management
audience_management
user_actions
user_action_set_reports/get 获取用户行为数据源报表
ads_management
audience_management
user_actions
data_source_dispatch/get 获取数据源分发关系
ads_management
audience_management
user_actions
用户行为数据 user_actions/add 上传用户行为数据
ads_management
audience_management
user_actions
审核结果 dynamic_creative_review_results/get 获取创意审核结果
ads_management
component_review_results/get 获取组件审核结果
ads_management
元素申诉复审 element_appeal_review/get 获取元素申诉复审结果
ads_management
element_appeal_review/add 发起元素申诉复审
ads_management
element_appeal_quota/get 获取元素申诉复审配额
ads_management
组件元素催审 component_element_urge_review/get 获取创意组件元素催审状态
ads_management
component_element_urge_review/add 组件元素催审
ads_management
素材风险检测 review_element_prereview_results/get 获取元素预审结果
ads_management