接口清单
本节将为您介绍 Marketing API 中涉及的接口信息，具体接口清单如下所示：
| 模块 | 接口 | 描述 | 所属权限（scope） |
|---|---|---|---|
| OAuth 授权 | oauth/authorize | 获取 Authorization Code | ads_management
account_management
ads_insights
audience_management
user_actions
|
| oauth/token | 获取 Token | ads_management
account_management
ads_insights
audience_management
user_actions
|
|
| 广告账号 | advertiser/add | 添加腾讯广告服务商子客 | account_management
|
| advertiser/update | 更新腾讯广告广告主信息 | account_management
|
|
| advertiser/get | 查询腾讯广告广告主信息 | account_management
ads_management
ads_insights
audience_management
user_actions
|
|
| advertiser_daily_budget/get | 查询腾讯广告账户日预算 | account_management
|
|
| 服务商账号 | agency/get | 查询腾讯广告服务商信息 | account_management
|
| 资质 | qualifications/add | 创建广告主资质 | account_management
|
| qualifications/update | 更新广告主资质 | account_management
|
|
| qualifications/delete | 删除广告主资质 | account_management
|
|
| qualifications/get | 获取广告主资质 | account_management
|
|
| 资金账户 | funds/get | 获取资金账户信息 | account_management
|
| daily_balance_report/get | 获取资金账户日结明细（新） | account_management
|
|
| fund_transfer/add | 发起代理商与子客户之间的转账 | account_management
|
|
| fund_statements_detailed/get | 获取资金账户流水 | account_management
|
|
| realtime_cost/get | 获取腾讯广告平台账号体系的实时消耗余额 | account_management
|
|
| agency_realtime_cost/get | 获取服务商实时消耗 | account_management
|
|
| merge_fund_type_subcustomer_transfer/add | 资金合并类型同商务管家子客间转账 | account_management
|
|
| merge_fund_type_funds/get | 获取资金合并类资金账户信息 | account_management
|
|
| merge_fund_type_daily_balance_report/get | 获取资金合并类资金账户日结明细 | account_management
|
|
| merge_fund_type_fund_statements_detailed/get | 获取资金合并类型资金流水 | account_management
|
|
| subcustomer_transfer/add | 同商务管家子客间转账 | account_management
|
|
| 组织账号关系 | organization_account_relation/get | 查询组织下广告账号列表 | account_management
ads_management
ads_insights
audience_management
user_actions
|
| 广告组 | adgroups/get | 获取广告 | ads_management
ads_insights
|
| adgroups/add | 创建广告 | ads_management
|
|
| adgroups/update | 更新广告 | ads_management
|
|
| adgroups/delete | 删除广告 | ads_management
|
|
| 定向模板 | targetings/get | 查询定向模板 | ads_management
|
| 创意 | dynamic_creatives/get | 获取创意 | ads_management
|
| dynamic_creatives/add | 创建创意 | ads_management
|
|
| dynamic_creatives/update | 更新创意 | ads_management
|
|
| dynamic_creatives/delete | 删除创意 | ads_management
|
|
| 关键词 | bidword/add | 创建关键词 | ads_management
|
| bidword/update | 替换关键词 | ads_management
|
|
| bidword/delete | 删除关键词 | ads_management
|
|
| bidword/get | 查询关键词 | ads_management
ads_insights
|
|
| 否定词 | adgroup_negativewords/add | 新增广告否定词 | ads_management
|
| adgroup_negativewords/update | 替换广告否定词 | ads_management
|
|
| adgroup_negativewords/get | 查询广告否定词 | ads_management
|
|
| 批量操作 | batch_requests/add | 批量操作 | ads_management
|
| adgroups/update_daily_budget | 批量修改广告组日限额 | ads_management
|
|
| adgroups/update_configured_status | 批量修改广告组开启/暂停状态 | ads_management
|
|
| adgroups/update_bid_amount | 批量修改广告组出价 | ads_management
|
|
| adgroups/update_datetime | 批量修改广告组投放起止时间 | ads_management
|
|
| advertiser/update_daily_budget | 批量修改广告主日限额 | ads_management
|
|
| batch_async_requests/add | 创建批量异步请求任务 | ads_management
|
|
| batch_async_requests/get | 获取批量异步请求任务列表 | ads_management
|
|
| batch_async_request_specification/get | 获取批量异步请求任务详情 | ads_management
|
|
| 推广内容资产 | marketing_target_assets/add | 创建推广内容资产 | ads_management
ads_insights
|
| marketing_target_assets/update | 更新推广内容资产 | ads_management
ads_insights
|
|
| marketing_target_assets/delete | 删除推广内容资产 | ads_management
ads_insights
|
|
| marketing_target_asset_detail/get | 获取推广内容资产详情 | ads_management
ads_insights
|
|
| marketing_target_assets/get | 获取可投放推广内容资产列表 | ads_management
ads_insights
|
|
| marketing_target_types/get | 获取可投放推广内容资产类型名称 | ads_management
ads_insights
|
|
| marketing_target_asset_categories/get | 获取可用的推广内容资产类目 | ads_management
ads_insights
|
|
| marketing_target_asset_properties/get | 获取可用的推广内容资产属性 | ads_management
ads_insights
|
|
| marketing_target_asset_property_values/get | 获取可用的推广内容资产属性值 | ads_management
ads_insights
|
|
| 视频 | videos/get | 获取视频 | ads_management
|
| videos/add | 创建视频 | ads_management
|
|
| videos/update | 更新视频 | ads_management
|
|
| videos/delete | 删除视频 | ads_management
|
|
| 图片 | images/get | 获取图片 | ads_management
account_management
|
| images/add | 创建图片 | ads_management
account_management
|
|
| images/update | 更新图片 | ads_management
account_management
|
|
| images/delete | 删除图片 | ads_management
account_management
|
|
| 品牌形象 | brand/add | 创建品牌形象 | ads_management
|
| brand/get | 获取品牌形象列表 | ads_management
|
|
| 朋友圈头像昵称跳转页 | profiles/add | 创建朋友圈头像昵称跳转页 | ads_management
|
| profiles/delete | 删除朋友圈头像昵称跳转页 | ads_management
|
|
| profiles/get | 获取朋友圈头像昵称跳转页 | ads_management
|
|
| 广告应用分包 | extend_package/add | 创建应用分包 | ads_management
|
| extend_package/update | 更新应用分包 | ads_management
|
|
| extend_package/get | 获取应用分包 | ads_management
|
|
| 落地页 | pages/get | 获取落地页列表 | ads_management
|
| wechat_pages/get | 原生页-获取原生页列表 | ads_management
|
|
| wechat_pages/add | 原生页-模板创建原生页 | ads_management
|
|
| wechat_pages/delete | 原生页-删除原生页 | ads_management
|
|
| wechat_pages_custom/add | 原生页-组件创建原生页 | ads_management
|
|
| xijing_template_list/get | 蹊径-获取模板列表 | ads_management
|
|
| xijing_template/get | 蹊径-获取落地页指定模板 | ads_management
|
|
| xijing_complex_template/get | 蹊径-获取落地页互动模板配置 | ads_management
|
|
| xijing_page_list/get | 蹊径-查询落地页列表 | ads_management
|
|
| xijing_page/add | 蹊径-基于模板创建落地页 | ads_management
|
|
| xijing_page_by_components/add | 蹊径-基于组件创建落地页 | ads_management
|
|
| xijing_page_interactive/add | 蹊径-创建互动落地页 | ads_management
|
|
| xijing_page/update | 蹊径-落地页送审 | ads_management
|
|
| xijing_page/delete | 蹊径-删除落地页 | ads_management
|
|
| 短剧售卖策略 | landing_page_sell_strategy/get | 短剧售卖策略-查询售卖策略列表 | ads_management
|
| landing_page_sell_strategy/add | 短剧售卖策略-创建售卖策略 | ads_management
|
|
| 视频号 | wechat_channels_accounts/get | 获取可投视频号列表 | ads_management
|
| 视频号授权 | wechat_channels_authorization/add | 新增视频号授权 | ads_management
|
| wechat_channels_authorization/update | 更新视频号授权 | ads_management
|
|
| wechat_channels_authorization/get | 拉取授权视频号列表 | ads_management
|
|
| wechat_channels_authorization/delete | 删除视频号授权 | ads_management
|
|
| 视频号广告专用账号 | wechat_channels_ad_account_wechat_binding/add | 绑定微信 | ads_management
|
| wechat_channels_ad_account_wechat_binding/get | 查询微信绑定状态 | ads_management
|
|
| wechat_channels_ad_account_validation/get | 校验开户数据 | ads_management
|
|
| wechat_channels_ad_account/add | 新增广告专用视频号账号 | ads_management
|
|
| wechat_channels_ad_account/update | 更新广告专用视频号账号 | ads_management
|
|
| wechat_channels_ad_account/get | 拉取广告专用视频号账号列表 | ads_management
|
|
| wechat_channels_ad_account/delete | 删除广告专用视频号账号 | ads_management
|
|
| wechat_channels_ad_account_certification_file/add | 上传资质文件 | ads_management
|
|
| 公众号 | wechat_official_accounts/get | 获取可投公众号列表 | ads_management
|
| 落地页号码包 | wx_package_package/get | 号码包-获取号码包列表 | ads_management
|
| wx_package_package/add | 号码包-添加号码包 | ads_management
|
|
| wx_package_package/update | 号码包-修改号码包信息 | ads_management
|
|
| wx_package_account/get | 号码包-获取微信号列表 | ads_management
|
|
| wx_package_account/update | 号码包-修改微信号信息 | ads_management
|
|
| Android 渠道包 | android_channel/get | 获取 Android 渠道包 | ads_management
|
| 优量汇流量包 | union_position_packages/get | 获取优量汇流量包 | ads_management
|
| union_position_packages/add | 创建优量汇流量包 | ads_management
|
|
| union_position_packages/update | 更新优量汇流量包 | ads_management
|
|
| union_position_packages/delete | 删除优量汇流量包 | ads_management
|
|
| 弹幕 | barrage/add | 添加弹幕 | ads_management
|
| barrage/get | 获取弹幕 | ads_management
|
|
| barrage_recommend/get | 获取推荐弹幕 | ads_management
|
|
| 本地门店 | local_stores/add | 批量录入门店 | ads_management
|
| local_stores/update | 批量编辑门店 | ads_management
|
|
| local_stores/delete | 批量删除门店信息 | ads_management
|
|
| local_stores/get | 查询门店信息 | ads_management
|
|
| local_stores_address_parsing_result/get | 解析门店地址 | ads_management
|
|
| local_stores_search_info/get | 搜索门店 | ads_management
|
|
| local_stores_wxpay_merchants/get | 查询微信支付商户号 | ads_management
|
|
| local_stores_categories/get | 查询门店类目 | ads_management
|
|
| local_store_packages/add | 创建门店包 | ads_management
|
|
| local_store_packages/get | 获取门店包 | ads_management
|
|
| local_store_packages/update | 更新门店包 | ads_management
|
|
| local_store_packages/delete | 删除门店包 | ads_management
|
|
| 直播间组件 | live_room_components/add | 创建直播间组件 | ads_management
|
| live_room_components/update | 更新直播间组件 | ads_management
|
|
| live_room_components/get | 查询直播间组件 | ads_management
|
|
| live_room_components/delete | 删除直播间组件 | ads_management
|
|
| live_room_component_status/update | 更新直播间组件状态 | ads_management
|
|
| 动态商品图片 | dynamic_ad_images/add | 根据 DPA 模板生成图片 | ads_management
|
| dynamic_ad_images/get | 获取 DPA 模板生成的图片 | ads_management
|
|
| 动态商品视频 | dynamic_ad_video/add | 根据 DPA 模板生成视频 | ads_management
|
| dynamic_ad_video/get | 获取 DPA 模板生成的视频 | ads_management
|
|
| 商品库 | product_catalogs/add | 创建商品库 | ads_management
|
| product_catalogs/get | 获取商品库 | ads_management
|
|
| product_items/add | 添加商品 | ads_management
|
|
| product_items/update | 更新商品信息 | ads_management
|
|
| product_items/batch_update | 批量更新商品信息 | ads_management
|
|
| product_series/add | 创建商品系列 | ads_management
|
|
| product_items/get | 获取商品 | ads_management
|
|
| product_items_detail/get | 获取商品详情 | ads_management
|
|
| product_items_verticals/get | 获取行业列表 | ads_management
|
|
| products_system_status/get | 获取审核失败的商品 | ads_management
|
|
| product_categories_list/get | 获取商品类目 | ads_management
|
|
| product_series/get | 获取商品系列 | ads_management
|
|
| 广告数据洞察 | daily_reports/get | 获取日报表 | ads_insights
|
| hourly_reports/get | 获取小时报表 | ads_insights
|
|
| targeting_tag_reports/get | 获取定向标签报表 | ads_insights
|
|
| ad_union_reports/get | 获取联盟广告位报表 | ads_insights
|
|
| async_reports/add | 创建异步报表任务 | ads_insights
|
|
| async_reports/get | 获取异步报表任务 | ads_insights
|
|
| async_report_files/get | 获取文件接口 | ads_insights
|
|
| 订单数据 | ecommerce_order/get | 获取订单数据 | ads_insights
|
| ecommerce_order/update | 更新订单状态 | ads_insights
|
|
| 线索管理 | leads_list/get | 获取线索列表 | ads_management
ads_insights
account_management
audience_management
user_actions
|
| leads/add | 新增线索 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_status/update | 更新线索状态 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads/update | 更新线索信息 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_claim/update | 更新线索归因信息 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_action_type_report/add | 新增线索行为上报 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_invalid_pay/get | 获取线索无效赔付 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_call_virtual_number/get | 获取中间号 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_call_record/get | 获取通话结果 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_call_records/get | 获取一个账号下的全部通话结果 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_voip_call_token/get | 获取网络电话 token | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| leads_voip_call/add | 网络电话呼叫 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| 汽车视频号厂店平台 | video_channel_live_data/get | 视频号直播数据拉取 | ads_management
ads_insights
account_management
audience_management
user_actions
|
| video_channel_leads_data/get | 视频号线索数据拉取 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| video_channel_fans_data/get | 视频号粉丝数据拉取 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| video_channel_dealer_data/get | 视频号经销商聚合数据拉取 | ads_management
ads_insights
account_management
audience_management
user_actions
|
|
| 文案助手 | creativetools_text/get | 获取广告文案 | ads_management
|
| 图片处理 | image_processing/add | 进行图片处理 | ads_management
|
| 通配符 | wildcards/get | 获取落地页通配符 | ads_management
|
| 自动生成创意 | programmed/add | 创建模板预览 | ads_management
|
| programmed/update | 更新模板预览 | ads_management
|
|
| programmed/get | 获取模板预览 | ads_management
|
|
| programmed_template/get | 获取模板列表 | ads_management
|
|
| programmed_material_mappings/get | 获取衍生素材的原素材关系 | ads_management
|
|
| 素材标签 | material_labels/add | 创建素材标签 | ads_management
|
| material_labels/delete | 删除素材标签 | ads_management
|
|
| material_labels/update | 更新素材标签 | ads_management
|
|
| material_labels/get | 获取素材标签列表 | ads_management
|
|
| material_labels/bind | 绑定标签素材关联关系 | ads_management
|
|
| 词包 | ad_param/get | 获取词包 | ads_management
ads_insights
|
| 动态商品图片模板 | dynamic_ad_image_templates/get | 获取动态商品图片模板 | ads_management
|
| 动态商品视频模板 | dynamic_ad_video_templates/get | 获取动态商品视频模板 | ads_management
|
| 动态内容广告素材标签 | material_dcatag/add | 创建动态内容广告素材标签绑定 | ads_management
|
| material_dcatag/get | 获取动态内容广告素材标签绑定 | ads_management
|
|
| 妙思 AI 工具 | muse_ai_task/add | 创建妙思任务 | ads_management
|
| muse_ai_task/get | 获取妙思任务结果 | ads_management
|
|
| muse_ai_material/add | 选择并保存妙思 AI 素材 | ads_management
|
|
| 预估能力 | estimation/get | 获取预估覆盖人数 | ads_management
|
| bid_simulation/get | 获取出价模拟信息 | ads_management
|
|
| 联合预算工具 | joint_budget_rules/get | 获取联合预算 | ads_management
|
| joint_budget_rules/add | 创建联合预算 | ads_management
|
|
| joint_budget_rules/update | 更新联合预算 | ads_management
|
|
| 微信原生页 | wechat_pages_grantinfo/get | 获取原生页授权方信息 | ads_management
|
| wechat_pages_csgrouplist/get | 获取企业微信组件客服组 | ads_management
|
|
| wechat_pages_csgrouplist/add | 增加企业微信组件客服组 | ads_management
|
|
| wechat_pages_csgrouplist/update | 更新企业微信组件客服组 | ads_management
|
|
| wechat_pages_csgroup_user/get | 获取企业微信组件客服列表 | ads_management
|
|
| wechat_pages_csgroup_status/update | 更新企业微信客服状态 | ads_management
|
|
| 游戏特征信息 | game_feature_tags/get | 获取游戏特征标签 | ads_management
|
| game_feature/add | 添加游戏 App 特征 | ads_management
|
|
| game_feature/get | 获取游戏 App 特征 | ads_management
|
|
| 转化归因 | conversions/add | 新增转化归因 | ads_management
ads_insights
|
| conversions/get | 获取转化归因 | ads_management
ads_insights
|
|
| 广告投放能力 | optimization_goal_permissions/get | 查询优化目标权限 | ads_management
|
| 创意形式 | creative_template/get | 创意形式详情信息查询 | ads_management
ads_insights
|
| creative_template_list/get | 获取创意规格列表 | ads_management
ads_insights
|
|
| 搜索推广工具 | keyword_recommend/get | 查询关键词推荐结果 | ads_management
|
| bidword_flow/get | 查询关键词流量 | ads_management
|
|
| business_point/get | 查询行业业务点 | ads_management
|
|
| 广告预览 | adcreative_previews/add | 创建预览 | ads_management
|
| adcreative_previews/get | 获取广告预览 | ads_management
|
|
| adcreative_previews_qrcode/get | 获取广告预览二维码 | ads_management
|
|
| 广告创意预览 | creative_template_previews/get | 获取广告创意预览 | ads_management
|
| 广告标签 | ad_label/get | 获取广告标签 | ads_management
|
| 定向标签 | targeting_tags/get | 获取定向标签 | ads_management
|
| targeting_tags_uv/get | 获取行为/兴趣/意向标签覆盖人群数 | ads_management
|
|
| 获取场景定向标签 | scene_spec_tags/get | 获取场景定向标签 | ads_management
|
| 获取营销表达组合 | marketing_rules/get | 获取营销表达组合 | ads_management
|
| 异步任务 | async_tasks/add | 创建异步任务 | ads_management
|
| async_tasks/get | 获取异步任务 | ads_management
|
|
| 3.0 切换工具 | account_version/get | 获取广告主 3.0 投放状态版本 | ads_management
|
| 视频号精选评论管理 | finder_ad_object_list/get | 拉取广告视频动态列表 | ads_management
|
| comment_list/get | 拉取广告视频动态评论 | ads_management
|
|
| object_comment_flag/update | 设置开启、关闭精选评论 | ads_management
|
|
| rta 策略管理 | rta/info | 获取 rta 信息 | ads_management
|
| rtatarget/get | 获取 rta 策略信息 | ads_management
|
|
| rtatarget/add | 创建 rta 策略信息 | ads_management
|
|
| rtatarget/delete | 删除 rta 策略信息 | ads_management
|
|
| rtatarget_bind/get | 获取 rta 策略绑定信息 | ads_management
|
|
| rtatarget_bind/add | 创建 rta 策略绑定信息 | ads_management
|
|
| rtatarget_bind/delete | 删除 rta 策略绑定信息 | ads_management
|
|
| rta 实验数据查询 | rtaexp/get | 获取 rta 实验信息 | ads_management
|
| rtaexp_dsp_tag_data/get | 获取 rta 的 dsp_tag 数据 | ads_management
|
|
| rtaexp_data_roi/get | 获取 rta 实验数据 | ads_management
|
|
| 微信小游戏相关 | get_wx_game_app_gift_pack/get | 获取微信小游戏礼包信息 | ads_management
|
| 客户人群 | custom_audiences/add | 创建客户人群 | audience_management
ads_management
user_actions
|
| custom_audiences/get | 获取客户人群 | audience_management
ads_management
user_actions
|
|
| custom_audiences/update | 更新客户人群 | audience_management
ads_management
user_actions
|
|
| custom_audiences/delete | 删除客户人群 | audience_management
ads_management
user_actions
|
|
| 客户人群数据文件 | custom_audience_files/add | 上传客户人群数据文件 | audience_management
ads_management
user_actions
|
| custom_audience_files/get | 获取客户人群数据文件 | audience_management
ads_management
user_actions
|
|
| 人群授权 | audience_grant_relations/add | 添加人群授权 | audience_management
ads_management
user_actions
|
| audience_grant_relations/get | 获取人群授权信息 | audience_management
ads_management
user_actions
|
|
| 客户人群数预估 | custom_audience_estimations/get | 人群覆盖数预估 | audience_management
ads_management
user_actions
|
| 标签人群 | labels/get | 标签广场标签获取 | audience_management
ads_management
user_actions
|
| 用户行为数据源 | user_action_sets/add | 创建用户行为数据源 | ads_management
audience_management
user_actions
|
| user_action_sets/get | 获取用户行为数据源 | ads_management
audience_management
user_actions
|
|
| user_action_set_reports/get | 获取用户行为数据源报表 | ads_management
audience_management
user_actions
|
|
| data_source_dispatch/get | 获取数据源分发关系 | ads_management
audience_management
user_actions
|
|
| 用户行为数据 | user_actions/add | 上传用户行为数据 | ads_management
audience_management
user_actions
|
| 审核结果 | dynamic_creative_review_results/get | 获取创意审核结果 | ads_management
|
| component_review_results/get | 获取组件审核结果 | ads_management
|
|
| 元素申诉复审 | element_appeal_review/get | 获取元素申诉复审结果 | ads_management
|
| element_appeal_review/add | 发起元素申诉复审 | ads_management
|
|
| element_appeal_quota/get | 获取元素申诉复审配额 | ads_management
|
|
| 组件元素催审 | component_element_urge_review/get | 获取创意组件元素催审状态 | ads_management
|
| component_element_urge_review/add | 组件元素催审 | ads_management
|
|
| 素材风险检测 | review_element_prereview_results/get | 获取元素预审结果 | ads_management
|
