预估覆盖人数
| 所属权限 | ads_management |
| 请求地址 | estimation/get |
| 请求方法 | POST |
| Content-Type | application/json |
全局参数
全局参数是指每一个接口都需要使用到的参数。详情参考，代码案例参考。
| 参数名称 | 参数类型 |
|---|---|
| access_token | 授权令牌，完成 OAuth 2.0 授权后获得，参考授权认证章节 |
| timestamp |
当前的时间戳，单位为秒，允许客户端请求最大时间误差为 300 秒。 MarketingAPI 所使用的时间戳，若无特殊说明，均为秒级时间戳 MarketingAPI 所使用的时区为 GMT+8，例如当时间戳为 1494840119 时，表示 2017-05-15 17:21:59 |
| nonce | 随机字串标识，不超过 32 个字符，由调用方自行生成，需保证全局唯一性 |
请求参数
标有*的参数为必填项
| 名称 | 类型 | 描述 |
|---|---|---|
|
account_id*
|
integer | 广告主帐号 id，有操作权限的帐号 id，不支持代理商 id |
|
adgroup_id
|
int64 | 广告组 id |
|
adgroup_name
|
string | 广告组名称，同一帐号下的广告组名称不允许重复。字段长度最小 1 个等宽字符，长度最大 60 等宽字符（即字段最大长度为 60 个中文字或全角标点，120 个英文字或半角标点。一个等宽字符等价于一个中文，等价于两个英文。） 字段长度最小 1 字节，长度最大 180 字节 |
|
marketing_goal
|
enum | 营销目的类型，[枚举详情] 可选值：{ MARKETING_GOAL_UNKNOWN, MARKETING_GOAL_USER_GROWTH, MARKETING_GOAL_PRODUCT_SALES, MARKETING_GOAL_LEAD_RETENTION, MARKETING_GOAL_BRAND_PROMOTION, MARKETING_GOAL_INCREASE_FANS_INTERACTION } |
|
marketing_target_type
|
enum | 推广产品类型，[枚举详情] 可选值：{ MARKETING_TARGET_TYPE_APP_ANDROID, MARKETING_TARGET_TYPE_APP_IOS, MARKETING_TARGET_TYPE_WECHAT_OFFICIAL_ACCOUNT, MARKETING_TARGET_TYPE_PRODUCT, MARKETING_TARGET_TYPE_TRAFFIC, MARKETING_TARGET_TYPE_LOCAL_STORE, MARKETING_TARGET_TYPE_WECHAT_MINI_GAME, MARKETING_TARGET_TYPE_CONSUMER_PRODUCT, MARKETING_TARGET_TYPE_WECHAT_CHANNELS, MARKETING_TARGET_TYPE_WECHAT_CHANNELS_LIVE, MARKETING_TARGET_TYPE_WECHAT_CHANNELS_LIVE_RESERVATION, MARKETING_TARGET_TYPE_MINI_PROGRAM_WECHAT, MARKETING_TARGET_TYPE_APP_QUICK_APP, MARKETING_TARGET_TYPE_CONSUME_MEDICAL, MARKETING_TARGET_TYPE_COMPREHENSIVE_HOUSEKEEPING, MARKETING_TARGET_TYPE_FICTION, MARKETING_TARGET_TYPE_SHORT_DRAMA, MARKETING_TARGET_TYPE_AUDIOVISUAL_ENTERTAINMENT, MARKETING_TARGET_TYPE_BEAUTY_AND_PERSONAL_CARE, MARKETING_TARGET_TYPE_WEDDING_AND_PORTRAIT_PHOTOGRAPHY, MARKETING_TARGET_TYPE_FRANCHISE_BRAND, MARKETING_TARGET_TYPE_ENTERPRISE_SERVICES, MARKETING_TARGET_TYPE_EXHIBITION_BOOTH_DESIGN, MARKETING_TARGET_TYPE_INSURANCE, MARKETING_TARGET_TYPE_BANK, MARKETING_TARGET_TYPE_CREDIT, MARKETING_TARGET_TYPE_INVESTMENT_CONSULTING, MARKETING_TARGET_TYPE_REAL_ESTATE, MARKETING_TARGET_TYPE_TELECOMMUNICATIONS_OPERATOR, MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS, MARKETING_TARGET_TYPE_RENOVATION_SERVICES, MARKETING_TARGET_TYPE_FURNITURE_AND_BUILDING_MATERIALS, MARKETING_TARGET_TYPE_EXHIBITION_SALES, MARKETING_TARGET_TYPE_MEDICINE_INDUSTRY_COMMERCIAL, MARKETING_TARGET_TYPE_FINANCE, MARKETING_TARGET_TYPE_LOCAL_STORE_PACKAGE, MARKETING_TARGET_TYPE_CATERING_AND_LEISURE, MARKETING_TARGET_TYPE_CHAIN_RESTAURANT, MARKETING_TARGET_TYPE_COMMODITY_SET, MARKETING_TARGET_TYPE_TOURIST_TRAVEL_ROUTE, MARKETING_TARGET_TYPE_TOURIST_CRUISE_LINE, MARKETING_TARGET_TYPE_TOURIST_HOTEL_SERVICE, MARKETING_TARGET_TYPE_TOURIST_AIRLINE_TICKETS, MARKETING_TARGET_TYPE_LOCAL_STORE_COMBINE_WITH_PRODUCT, MARKETING_TARGET_TYPE_ACTIVITY, MARKETING_TARGET_TYPE_STORE, MARKETING_TARGET_TYPE_MINI_GAME_QQ, MARKETING_TARGET_TYPE_PC_GAME, MARKETING_TARGET_TYPE_WECHAT_WORK, MARKETING_TARGET_TYPE_LIVE_STREAM_ROOM, MARKETING_TARGET_TYPE_PERSONAL_STORE, MARKETING_TARGET_TYPE_PLATFORM_CHANNEL, MARKETING_TARGET_TYPE_TWO_WHEEL_VEHICLE, MARKETING_TARGET_TYPE_GOVERNMENT_AFFAIRS, MARKETING_TARGET_TYPE_CAR_ECOLOGY } |
|
marketing_target_detail
|
struct | 营销对象详情 |
|
marketing_target_detail_id*
|
string | 推广内容资产详情 id |
|
marketing_target_sub_detail_id*
|
string | 二级推广内容资产详情 id |
|
marketing_sub_goal
|
enum | 二级营销目的类型，[枚举详情] 可选值：{ MARKETING_SUB_GOAL_UNKNOWN, MARKETING_SUB_GOAL_NEW_GAME_RESERVE, MARKETING_SUB_GOAL_NEW_GAME_TEST, MARKETING_SUB_GOAL_NEW_GAME_LAUNCH, MARKETING_SUB_GOAL_PLATEAU_PHASE_LAUNCH, MARKETING_SUB_GOAL_MINI_GAME_NEW_CUSTOMER_GROWTH, MARKETING_SUB_GOAL_MINI_GAME_RETURN_CUSTOMER_ENGAGEMENT, MARKETING_SUB_GOAL_APP_ACQUISITION, MARKETING_SUB_GOAL_APP_ACTIVATION, MARKETING_SUB_GOAL_NOT_INSTALL_USER, MARKETING_SUB_GOAL_PRE_INSTALL_USER, MARKETING_SUB_GOAL_UNLOADED_USER, MARKETING_SUB_GOAL_SHORT_INACTIVE_USER, MARKETING_SUB_GOAL_LONG_INACTIVE_USER } |
|
marketing_carrier_type
|
enum | 营销载体类型，[枚举详情] 可选值：{ MARKETING_CARRIER_TYPE_UNKNOWN, MARKETING_CARRIER_TYPE_APP_ANDROID, MARKETING_CARRIER_TYPE_APP_IOS, MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT, MARKETING_CARRIER_TYPE_JUMP_PAGE, MARKETING_CARRIER_TYPE_WECHAT_MINI_GAME, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS_LIVE, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS_LIVE_RESERVATION, MARKETING_CARRIER_TYPE_MINI_PROGRAM_WECHAT, MARKETING_CARRIER_TYPE_APP_QUICK_APP, MARKETING_CARRIER_TYPE_PC_GAME, MARKETING_CARRIER_TYPE_QQ_MINI_GAME } |
|
marketing_carrier_detail
|
struct | 营销载体详情，当营销载体类型是 MARKETING_CARRIER_TYPE_APP_ANDROID、MARKETING_CARRIER_TYPE_APP_IOS 和 MARKETING_CARRIER_TYPE_WECHAT_MINI_GAME 等需要使用该结构体 |
|
marketing_carrier_id*
|
string | 营销载体 id，如安卓应用 id、IOS 应用 id、小游戏 id 等 字段长度最小 0 字节，长度最大 2048 字节 |
|
marketing_sub_carrier_id
|
string | 二级营销载体 id |
|
marketing_carrier_name
|
string | 营销载体名称 |
|
automatic_site_enabled
|
boolean | 是否开启自动版位功能，暂不包含 SITE_SET_WECHAT，此字段与 site_set 字段至少需要写入一个。该功能目前灰度中。 可选值：{ true, false } |
|
site_set
|
enum[] | 投放站点集合，当前单站点或者 SITE_SET_TENCENT_NEWS+SITE_SET_TENCENT_VIDEO 的组合，[枚举详情] 数组最小长度 1，最大长度 32 可选值：{ SITE_SET_MOBILE_UNION, SITE_SET_WECHAT, SITE_SET_TENCENT_NEWS, SITE_SET_TENCENT_VIDEO, SITE_SET_PCQQ, SITE_SET_CHANNELS, SITE_SET_WECHAT_SEARCH, SITE_SET_WECHAT_PLUGIN, SITE_SET_QBSEARCH, SITE_SET_SEARCH_SCENE } |
|
bid_mode
|
enum | 出价方式，[枚举详情] 可选值：{ BID_MODE_CPC, BID_MODE_CPA, BID_MODE_CPM, BID_MODE_OCPC, BID_MODE_OCPM } |
|
bid_amount
|
integer | 广告出价，单位为分，详见 [出价规则] |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] 可选值：{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS } |
|
time_series
|
string | 投放时间段，格式为 48 * 7 位字符串，且都为 0 和 1，以半个小时为最小粒度，从周一零点开始至周日 24 点结束。0 为不投放，1 为投放，全传 1 视为全时段投放，不允许全部传 0。朋友圈广告的投放时间需大于等于 6 小时，小于等于 30 个自然日，且每天至少投放 6 小时，且每天投放的时段需保持一致 字段长度为 336 字节 |
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targeting
|
struct | 定向详细设置，存放所有定向条件 |
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geo_location
|
struct | 地理位置定向，"regions"、"business_districts"、"custom_locations" 不能同时为空。微信朋友圈广告必填，且所选地理位置需在同一城市级别，城市级别可通过 targeting_tags/get 接口获取 |
|
location_types*
|
enum[] | 地点类型，[枚举详情]，选择限制： 数组最小长度 1，最大长度 5 可选值：{ RECENTLY_IN, VISITED_IN, LIVE_IN, TRAVEL_IN, CAA_RECENTLY_IN, LIVE_AND_RECENTLY, INTELLIGENCE } |
|
regions
|
integer[] | 省市区县列表，可通过 [targeting_tags/get] 接口获取 数组最小长度 0，最大长度 1000 |
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business_districts
|
integer[] | 商圈 id 列表，可通过 [targeting_tags/get] 接口获取 数组最小长度 0，最大长度 400 |
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custom_locations
|
struct[] | 自定义地理位置列表，使用火星系坐标，当广告类型为朋友圈广告时（campaign_type=CAMPAIGN_TYPE_WECHAT_MOMENTS），custom_locations 的数组长度限制为最小长度 1，最大长度 100。 数组最小长度 1，最大长度 400 |
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longitude*
|
float64 | 经度，单位度 最小值-180，最大值 180，最多保留 6 位小数 |
|
latitude*
|
float64 | 纬度，单位度 最小值-90，最大值 90，最多保留 6 位小数 |
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radius*
|
integer | 半径，单位米 最小值 200，最大值 25000 |
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geo_location_auto_audience
|
boolean | 是否使用地域优选 可选值：{ true, false } |
|
gender
|
enum[] | 性别定向，仅单选，[枚举详情] 数组长度为 1 可选值：{ MALE, FEMALE } |
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age
|
struct[] | 年龄定向，仅支持单年龄段，范围为 14~66，66 代表的是 66 岁及 66 岁以上，如 18~66 代表大于等于 18 岁 数组最小长度 1，最大长度 5 |
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min*
|
integer | 年龄限制 最小值 14，最大值 66 |
|
max*
|
integer | 年龄限制 最小值 14，最大值 66 |
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education
|
enum[] | 用户学历，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ DOCTOR, MASTER, BACHELOR, SENIOR, JUNIOR, PRIMARY, JUNIOR_COLLEGE } |
|
app_install_status
|
enum[] | 应用用户，[枚举详情] 数组长度为 1 可选值：{ NOT_INSTALLED, INSTALLED } |
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marital_status
|
enum[] | 婚恋状态，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ SINGLE, IN_LOVE, NEWLY_MARRIED, MARRIED, PARENTING, PARENTING_0, PARENTING_0_6, PARENTING_6_12, PARENTING_12_24, PARENTING_24_36, CHILD_PRE_SCHOOL, CHILD_PRIMARY_SCHOOL, CHILD_JUNIOR_SCHOOL, CHILD_HIGH_SCHOOL } |
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excluded_converted_audience
|
struct | 排除已转化人群行为定向 |
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excluded_dimension*
|
enum | 排除已转化人群的数据维度，排除已转化人群的数据维度枚举，[枚举详情] 可选值：{ EXCLUDED_DIMENSION_UID, EXCLUDED_DIMENSION_BUSINESS_MANAGER, EXCLUDED_DIMENSION_COMPANY_ACCOUNT, EXCLUDED_DIMENSION_APP, EXCLUDED_DIMENSION_PRODUCT } |
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conversion_behavior_list
|
enum[] | 转化行为，ENUM 值同广告优化目标类型，[枚举详情] 数组最小长度 1，最大长度 2 可选值：{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS } |
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custom_audience
|
integer[] | 定向用户群，通过 [创建人群接口] 创建的人群 id，custom_audience 和 excluded_custom_audience 个数之和不能超过 50 个 数组最小长度 1，最大长度 200 |
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excluded_custom_audience
|
integer[] | 排除用户群，通过 [创建人群接口] 创建的人群 id，custom_audience 和 excluded_custom_audience 个数之和不能超过 50 个 数组最小长度 1，最大长度 200 |
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device_brand_model
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struct | 设备品牌型号定向 |
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included_list
|
integer[] | 设备品牌型号定向，可通过 [targeting_tags/get] 接口获取 数组最小长度 0，最大长度 400 最小值 0，最大值 10000000000 |
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excluded_list
|
integer[] | 排除设备品牌型号列表，不能与 included_list 同时使用，可通过 [targeting_tags/get] 接口获取 数组最小长度 0，最大长度 400 最小值 0，最大值 10000000000 |
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user_os
|
enum[] | 操作系统定向，当 marketing_carrier_type=MARKETING_CARRIER_TYPE_APP_ANDROID 时，广告只会在 Android 操作系统上展示；当 marketing_carrier_type=MARKETING_CARRIER_TYPE_APP_IOS 时，广告只会在 iOS 操作系统上展示，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ IOS, IOS_VERSION_4, IOS_VERSION_5, IOS_VERSION_6, IOS_VERSION_7, IOS_VERSION_8, IOS_VERSION_9, IOS_VERSION_10, IOS_VERSION_11, IOS_VERSION_12, IOS_VERSION_13, IOS_VERSION_14, IOS_VERSION_15, IOS_VERSION_16, IOS_VERSION_17, ANDROID, ANDROID_VERSION_1, ANDROID_VERSION_2, ANDROID_VERSION_3, ANDROID_VERSION_4, ANDROID_VERSION_5, ANDROID_VERSION_6, ANDROID_VERSION_7, ANDROID_VERSION_8, ANDROID_VERSION_9, ANDROID_VERSION_10, ANDROID_VERSION_11, ANDROID_VERSION_12, ANDROID_VERSION_13, ANDROID_VERSION_14, WINDOWS, SYMBIAN, JAVA } |
|
network_type
|
enum[] | 联网方式定向，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ WIFI, NET_2G, NET_3G, NET_4G, NET_5G } |
|
device_price
|
enum[] | 设备价格定向，仅对微信流量广告有效，[枚举详情]，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ PRICE_1500_LESS, PRICE_1500_2500, PRICE_2500_3500, PRICE_3500_4500, PRICE_4500_MORE } |
|
wechat_ad_behavior
|
struct | 微信广告行为定向，当且仅当投放微信广告时有效 |
|
actions
|
enum[] | 微信再营销类型，WECHAT_OFFICIAL_ACCOUNT_FOLLOWED，关注过广告主微信公众号 APP_INSTALLED，已安装你的应用（推广目标仅支持 ANDROID、IOS） WECHAT_COUPON_OBTAINED，领取过广告主微信卡券 WECHAT_OFFICIAL_ACCOUNT_AD_LIKE，对微信公众号广告感兴趣 WECHAT_MOMENTS_AD_LIKE，对微信朋友圈广告感兴趣 MINI_GAME_WECHAT_REGISTERED，曾经注册过你的小游戏（仅推广目标为微信小游戏），[枚举详情] 数组最小长度 0，最大长度 10 可选值：{ WECHAT_OFFICIAL_ACCOUNT_FOLLOWED, WECHAT_COUPON_OBTAINED, WECHAT_OFFICIAL_ACCOUNT_AD_LIKE, WECHAT_MOMENTS_AD_LIKE, MINI_GAME_WECHAT_REGISTERED, WECHAT_WORK_CONTACTS_ADDED, GDT_WECHAT_OFFICIAL_ACCOUNT_FOLLOWED, WECHAT_CHANNELS_FANS, WE_COM_CORP_ID_ADDED, WECHAT_MINI_GAME_AD_LIKE } |
|
excluded_actions
|
enum[] | 微信再营销类型，WECHAT_OFFICIAL_ACCOUNT_FOLLOWED，关注过广告主微信公众号 APP_INSTALLED，已安装你的应用（推广目标仅支持 ANDROID、IOS） WECHAT_COUPON_OBTAINED，领取过广告主微信卡券 WECHAT_OFFICIAL_ACCOUNT_AD_LIKE，对微信公众号广告感兴趣 WECHAT_MOMENTS_AD_LIKE，对微信朋友圈广告感兴趣 MINI_GAME_WECHAT_REGISTERED，曾经注册过你的小游戏（仅推广目标为微信小游戏），[枚举详情] 数组最小长度 0，最大长度 10 可选值：{ WECHAT_OFFICIAL_ACCOUNT_FOLLOWED, WECHAT_COUPON_OBTAINED, WECHAT_OFFICIAL_ACCOUNT_AD_LIKE, WECHAT_MOMENTS_AD_LIKE, MINI_GAME_WECHAT_REGISTERED, WECHAT_WORK_CONTACTS_ADDED, GDT_WECHAT_OFFICIAL_ACCOUNT_FOLLOWED, WECHAT_CHANNELS_FANS, WE_COM_CORP_ID_ADDED, WECHAT_MINI_GAME_AD_LIKE } |
|
game_consumption_level
|
enum[] | 游戏消费能力，QQ 账号不支持使用，原 gamer_consumption_ability 定向升级版，gamer_consumption_ability 和 game_consumption_level 不能同时使用，[枚举详情] 数组最小长度 1，最大长度 2 可选值：{ HIGH, NORMAL } |
|
excluded_os
|
enum[] | 排除操作系统定向，目前 ANDROID_PURE_MODE 枚举仅支持 MARKETING_CARRIER_TYPE_APP_ANDROID 载体类型，[枚举详情] 数组最小长度 1，最大长度 100 可选值：{ ANDROID_PURE_MODE, IOS, IOS_VERSION_4, IOS_VERSION_5, IOS_VERSION_6, IOS_VERSION_7, IOS_VERSION_8, IOS_VERSION_9, IOS_VERSION_10, IOS_VERSION_11, IOS_VERSION_12, IOS_VERSION_13, IOS_VERSION_14, IOS_VERSION_15, IOS_VERSION_16, IOS_VERSION_17, ANDROID, ANDROID_VERSION_1, ANDROID_VERSION_2, ANDROID_VERSION_3, ANDROID_VERSION_4, ANDROID_VERSION_5, ANDROID_VERSION_6, ANDROID_VERSION_7, ANDROID_VERSION_8, ANDROID_VERSION_9, ANDROID_VERSION_10, ANDROID_VERSION_11, ANDROID_VERSION_12, ANDROID_VERSION_13, ANDROID_VERSION_14, WINDOWS, SYMBIAN, JAVA } |
|
scene_spec
|
struct | 场景定向 |
|
mobile_union
|
enum[] | 移动联盟场景定向，当且仅当投放移动联盟流量时可以使用，[枚举详情] 数组最小长度 1，最大长度 9 可选值：{ MOBILE_UNION_IN_WECHAT, MOBILE_UNION_REWARDED_VIDEO, MOBILE_UNION_REWARDED_MEDIA, MOBILE_UNION_SMB_CUSTOMIZATION, MOBILE_UNION_GAME_ADVERTISER_PECULIAR, MOBILE_UNION_READ_ADVERTISER } |
|
exclude_mobile_union
|
enum[] | 移动联盟场景屏蔽定向，当且仅当投放移动联盟流量时可以使用，[枚举详情] 数组最小长度 1，最大长度 8 可选值：{ MOBILE_UNION_IN_WECHAT, MOBILE_UNION_REWARDED_VIDEO, MOBILE_UNION_REWARDED_MEDIA, MOBILE_UNION_GAME_ADVERTISER_EXCLUDE, MOBILE_UNION_READ_ADVERTISER_EXCLUDE, MOBILE_UNION_LIGHT_GAME_ADVERTISER_EXCLUDE } |
|
union_position_package
|
integer[] | 定投联盟流量包列表，一个广告最多可选择 20 个定投流量包，且该广告所有流量包关联的广告位数量不得超过 500 个 数组最小长度 1，最大长度 20 |
|
exclude_union_position_package
|
integer[] | 屏蔽联盟流量包列表，一个广告最多可选择 20 个屏蔽流量包，且该广告所有流量包关联的广告位数量不得超过 500 个 数组最小长度 1，最大长度 20 |
|
tencent_news
|
enum[] | 腾讯新闻流量场景定向，当且仅当投放腾讯新闻流量时可以使用，功能灰度开放，[枚举详情] 数组最小长度 1，最大长度 3 可选值：{ TENCENT_NEWS_APP, TENCENT_NEWS_WECHAT, TENCENT_NEWS_QQ } |
|
display_scene
|
enum[] | 广告展示场景，当且仅当投放移动联盟流量时可以使用，[枚举详情] 数组最小长度 0，最大长度 32 可选值：{ DISPLAY_SCENE_BANNER, DISPLAY_SCENE_INLINE, DISPLAY_SCENE_SPLASH, DISPLAY_SCENE_NATIVE, DISPLAY_SCENE_REWARDED_VIDEO } |
|
wechat_scene
|
struct | 微信场景定向 |
|
official_account_media_category
|
integer[] | 公众号媒体类型 数组最小长度 0，最大长度 100 |
|
mini_program_and_mini_game
|
integer[] | 小程序小游戏流量类型 数组最小长度 0，最大长度 100 |
|
pay_scene
|
integer[] | 订单详情页消费场景 数组最小长度 0，最大长度 100 |
|
wechat_position
|
integer[] | 微信公众号与小程序定投 数组最小长度 0，最大长度 100 |
|
mobile_union_category
|
integer[] | 优量汇媒体类型场景定向，当且仅当投放优量汇流量时（site_set = SITE_SET_MOBILE_UNION）时可以使用 数组最小长度 1，最大长度 200 |
|
qbsearch_scene
|
enum[] | QQ 浏览器、应用宝流量场景，当且仅当投放 SITE_SET_QBSEARCH 版位时可以使用，[枚举详情] 数组最小长度 0，最大长度 32 可选值：{ QBSEARCH_SCENE_MOBILE, QBSEARCH_SCENE_PC } |
|
wechat_channels_scene
|
integer[] | 微信视频号定投 数组最小长度 0，最大长度 100 |
请求示例
curl 'https://api.e.qq.com/v3.0/estimation/get?access_token=<ACCESS_TOKEN>×tamp=<TIMESTAMP>&nonce=<NONCE>' \
-H 'Content-Type: application/json' \
-d '{
"account_id": "<ACCOUNT_ID>",
"adgroup_id": "<ADGROUP_ID>",
"adgroup_name": "推广广告",
"marketing_target_detail": [],
"marketing_carrier_detail": [],
"site_set": [],
"targeting": {
"gender": [
"MALE"
],
"age": [
{
"min": 18,
"max": 30
}
],
"geo_location": {
"regions": [
110000,
310000
],
"location_types": [
"LIVE_IN"
]
}
},
"scene_spec": {
"mobile_union": [],
"exclude_mobile_union": [],
"union_position_package": [],
"exclude_union_position_package": [],
"tencent_news": [],
"display_scene": [],
"wechat_scene": {
"official_account_media_category": [],
"mini_program_and_mini_game": [],
"pay_scene": []
},
"wechat_position": [],
"mobile_union_category": [],
"qbsearch_scene": [],
"wechat_channels_scene": []
}
}'
应答字段
| 名称 | 类型 | 描述 |
|---|---|---|
|
max_active_user_count
|
integer | 预估最大覆盖用户数 |
|
approximate_count
|
integer | 预估日覆盖用户数最大值 |
|
impression
|
integer | 预估日曝光量最大值 |
|
min_bid_amount
|
integer | 出价下限，单位为分 |
|
max_bid_amount
|
integer | 出价上限，单位为分 |
|
suggest_min_bid_amount
|
integer | 建议最小出价，单位为分 |
|
suggest_max_bid_amount
|
integer | 建议最大出价，单位为分 |
|
suggest_bid_content_ocpa
|
string | oCPC/oCPM 广告返回建议内容 |
|
min_users_daily
|
integer | 预估日覆盖用户数下限 |
|
max_users_daily
|
integer | 预估日覆盖用户数上限 |
|
min_exposure_daily
|
integer | 预估日曝光量下限 |
|
max_exposure_daily
|
integer | 预估日曝光量上限 |
|
targeting_status
|
enum | 定向状态，[枚举详情] |
|
suggest_targeting
|
string[] | 建议调整的定向 |
|
is_real_exposure_supported
|
boolean | 当前请求是否满足真实曝光量预估要求 |
应答示例
{
"code": 0,
"message": "",
"message_cn": "",
"data": {
"max_active_user_count": 10232887,
"approximate_count": 1023288,
"impression": 102311,
"min_bid_amount": 117,
"max_bid_amount": 199,
"suggest_targeting": []
}
}可视化调试工具
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