更新广告组

所属权限 ads_management
请求地址 adgroups/update
请求方法 POST
Content-Type application/json

全局参数

全局参数是指每一个接口都需要使用到的参数。详情参考,代码案例参考

参数名称 参数类型
access_token 授权令牌,完成 OAuth 2.0 授权后获得,参考授权认证章节
timestamp

当前的时间戳,单位为秒,允许客户端请求最大时间误差为 300 秒。

MarketingAPI 所使用的时间戳,若无特殊说明,均为秒级时间戳

MarketingAPI 所使用的时区为 GMT+8,例如当时间戳为 1494840119 时,表示 2017-05-15 17:21:59

nonce 随机字串标识,不超过 32 个字符,由调用方自行生成,需保证全局唯一性

请求参数

标有*的参数为必填项

名称 类型 描述
account_id*
integer 广告主帐号 id,有操作权限的帐号 id,不支持代理商 id
adgroup_id*
int64 广告组 id
adgroup_name
string 广告组名称,同一帐号下的广告组名称不允许重复。字段长度最小 1 个等宽字符,长度最大 60 等宽字符(即字段最大长度为 60 个中文字或全角标点,120 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 1 字节,长度最大 180 字节
begin_date
string 开始投放日期,日期格式:YYYY-MM-DD,且日期小于等于 end_date
字段长度为 10 字节
end_date
string 结束投放日期,日期格式:YYYY-MM-DD,大于等于今天,且大于等于 begin_date ;
字段长度最小 0 字节,长度最大 10 字节
first_day_begin_time
string 首日开始投放时间,首日开始投放时间:HH:ii:ss
字段长度最小 0 字节,长度最大 8 字节
bid_amount
integer 广告出价,单位为分,详见 [出价规则]
optimization_goal
enum 广告优化目标类型,[枚举详情]
可选值:{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS }
time_series
string 投放时间段,格式为 48 * 7 位字符串,且都为 0 和 1,以半个小时为最小粒度,从周一零点开始至周日 24 点结束。0 为不投放,1 为投放,全传 1 视为全时段投放,不允许全部传 0。朋友圈广告的投放时间需大于等于 6 小时,小于等于 30 个自然日,且每天至少投放 6 小时,且每天投放的时段需保持一致
字段长度为 336 字节
daily_budget
integer 日限额,单位为分,

对于微信朋友圈广告(campaign_type = CAMPAIGN_TYPE_WECHAT_MOMENTS):

  • 朋友圈广告日预算必填
  • 日预算要求介于 100,000 – 1,000,000,000 分之间(1,000 元-10,000,000 元,单位为人民币);
  • 修改后的日预算不能低于该广告组今日已消耗金额的 1.5 倍;
  • 每次修改幅度不能低于 5,000 分(50 元,单位为人民币)。

  • 对于非微信朋友圈广告(campaign_type != CAMPAIGN_TYPE_WECHAT_MOMENTS):

  • 日预算需介于 5,000 分-400,000,000 分之间(50 元-4,000,000 元,单位为人民币);
  • 每次修改幅度不能低于该 adgroup 今日已消耗金额加上 5,000 分(50 元,单位为人民币);
  • 每次修改幅度不能低于 5,000 分(50 元,单位为人民币);
  • 每天每广告组最多修改 1,000 次。
  • targeting
    struct 定向详细设置,存放所有定向条件
    geo_location
    struct 地理位置定向,"regions"、"business_districts"、"custom_locations" 不能同时为空。微信朋友圈广告必填,且所选地理位置需在同一城市级别,城市级别可通过 targeting_tags/get 接口获取
    location_types*
    enum[] 地点类型,[枚举详情],选择限制:
  • 对于微信流量,仅能选择"LIVE_IN"(常住);
  • 使用商圈(business_district)以及自定义地理位置(custom_locations)时,仅可选 "VISITED_IN"(去过),"LIVE_IN"(常住);
  • 如:["LIVE_IN", "VISITED_IN"]

    数组最小长度 1,最大长度 5
    可选值:{ RECENTLY_IN, VISITED_IN, LIVE_IN, TRAVEL_IN, CAA_RECENTLY_IN, LIVE_AND_RECENTLY, INTELLIGENCE }
    regions
    integer[] 省市区县列表,可通过 [targeting_tags/get] 接口获取
    数组最小长度 0,最大长度 1000
    business_districts
    integer[] 商圈 id 列表,可通过 [targeting_tags/get] 接口获取
    数组最小长度 0,最大长度 400
    custom_locations
    struct[] 自定义地理位置列表,使用火星系坐标,当广告类型为朋友圈广告时(campaign_type=CAMPAIGN_TYPE_WECHAT_MOMENTS),custom_locations 的数组长度限制为最小长度 1,最大长度 100。
    数组最小长度 1,最大长度 400
    longitude*
    float64 经度,单位度
    最小值-180,最大值 180,最多保留 6 位小数
    latitude*
    float64 纬度,单位度
    最小值-90,最大值 90,最多保留 6 位小数
    radius*
    integer 半径,单位米
    最小值 200,最大值 25000
    geo_location_auto_audience
    boolean 是否使用地域优选
    可选值:{ true, false }
    gender
    enum[] 性别定向,仅单选,[枚举详情]
    数组长度为 1
    可选值:{ MALE, FEMALE }
    age
    struct[] 年龄定向,仅支持单年龄段,范围为 14~66,66 代表的是 66 岁及 66 岁以上,如 18~66 代表大于等于 18 岁
    数组最小长度 1,最大长度 5
    min*
    integer 年龄限制
    最小值 14,最大值 66
    max*
    integer 年龄限制
    最小值 14,最大值 66
    education
    enum[] 用户学历,[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ DOCTOR, MASTER, BACHELOR, SENIOR, JUNIOR, PRIMARY, JUNIOR_COLLEGE }
    app_install_status
    enum[] 应用用户,[枚举详情]
    数组长度为 1
    可选值:{ NOT_INSTALLED, INSTALLED }
    marital_status
    enum[] 婚恋状态,[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ SINGLE, IN_LOVE, NEWLY_MARRIED, MARRIED, PARENTING, PARENTING_0, PARENTING_0_6, PARENTING_6_12, PARENTING_12_24, PARENTING_24_36, CHILD_PRE_SCHOOL, CHILD_PRIMARY_SCHOOL, CHILD_JUNIOR_SCHOOL, CHILD_HIGH_SCHOOL }
    excluded_converted_audience
    struct 排除已转化人群行为定向
    excluded_dimension*
    enum 排除已转化人群的数据维度,排除已转化人群的数据维度枚举,[枚举详情]
    可选值:{ EXCLUDED_DIMENSION_UID, EXCLUDED_DIMENSION_BUSINESS_MANAGER, EXCLUDED_DIMENSION_COMPANY_ACCOUNT, EXCLUDED_DIMENSION_APP, EXCLUDED_DIMENSION_PRODUCT }
    conversion_behavior_list
    enum[] 转化行为,ENUM 值同广告优化目标类型,[枚举详情]
    数组最小长度 1,最大长度 2
    可选值:{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS }
    custom_audience
    integer[] 定向用户群,通过 [创建人群接口] 创建的人群 id,custom_audience 和 excluded_custom_audience 个数之和不能超过 50 个
    数组最小长度 1,最大长度 200
    excluded_custom_audience
    integer[] 排除用户群,通过 [创建人群接口] 创建的人群 id,custom_audience 和 excluded_custom_audience 个数之和不能超过 50 个
    数组最小长度 1,最大长度 200
    device_brand_model
    struct 设备品牌型号定向
    included_list
    integer[] 设备品牌型号定向,可通过 [targeting_tags/get] 接口获取
    数组最小长度 0,最大长度 400
    最小值 0,最大值 10000000000
    excluded_list
    integer[] 排除设备品牌型号列表,不能与 included_list 同时使用,可通过 [targeting_tags/get] 接口获取
    数组最小长度 0,最大长度 400
    最小值 0,最大值 10000000000
    user_os
    enum[] 操作系统定向,当 marketing_carrier_type=MARKETING_CARRIER_TYPE_APP_ANDROID 时,广告只会在 Android 操作系统上展示;当 marketing_carrier_type=MARKETING_CARRIER_TYPE_APP_IOS 时,广告只会在 iOS 操作系统上展示,[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ IOS, IOS_VERSION_4, IOS_VERSION_5, IOS_VERSION_6, IOS_VERSION_7, IOS_VERSION_8, IOS_VERSION_9, IOS_VERSION_10, IOS_VERSION_11, IOS_VERSION_12, IOS_VERSION_13, IOS_VERSION_14, IOS_VERSION_15, IOS_VERSION_16, IOS_VERSION_17, ANDROID, ANDROID_VERSION_1, ANDROID_VERSION_2, ANDROID_VERSION_3, ANDROID_VERSION_4, ANDROID_VERSION_5, ANDROID_VERSION_6, ANDROID_VERSION_7, ANDROID_VERSION_8, ANDROID_VERSION_9, ANDROID_VERSION_10, ANDROID_VERSION_11, ANDROID_VERSION_12, ANDROID_VERSION_13, ANDROID_VERSION_14, WINDOWS, SYMBIAN, JAVA }
    network_type
    enum[] 联网方式定向,[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ WIFI, NET_2G, NET_3G, NET_4G, NET_5G }
    device_price
    enum[] 设备价格定向,仅对微信流量广告有效,[枚举详情],[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ PRICE_1500_LESS, PRICE_1500_2500, PRICE_2500_3500, PRICE_3500_4500, PRICE_4500_MORE }
    wechat_ad_behavior
    struct 微信广告行为定向,当且仅当投放微信广告时有效
    actions
    enum[] 微信再营销类型,WECHAT_OFFICIAL_ACCOUNT_FOLLOWED,关注过广告主微信公众号
    APP_INSTALLED,已安装你的应用(推广目标仅支持 ANDROID、IOS)
    WECHAT_COUPON_OBTAINED,领取过广告主微信卡券
    WECHAT_OFFICIAL_ACCOUNT_AD_LIKE,对微信公众号广告感兴趣
    WECHAT_MOMENTS_AD_LIKE,对微信朋友圈广告感兴趣
    MINI_GAME_WECHAT_REGISTERED,曾经注册过你的小游戏(仅推广目标为微信小游戏),[枚举详情]
    excluded_actions
    enum[] 微信再营销类型,WECHAT_OFFICIAL_ACCOUNT_FOLLOWED,关注过广告主微信公众号
    APP_INSTALLED,已安装你的应用(推广目标仅支持 ANDROID、IOS)
    WECHAT_COUPON_OBTAINED,领取过广告主微信卡券
    WECHAT_OFFICIAL_ACCOUNT_AD_LIKE,对微信公众号广告感兴趣
    WECHAT_MOMENTS_AD_LIKE,对微信朋友圈广告感兴趣
    MINI_GAME_WECHAT_REGISTERED,曾经注册过你的小游戏(仅推广目标为微信小游戏),[枚举详情]
    game_consumption_level
    enum[] 游戏消费能力,QQ 账号不支持使用,原 gamer_consumption_ability 定向升级版,gamer_consumption_ability 和 game_consumption_level 不能同时使用,[枚举详情]
    数组最小长度 1,最大长度 2
    可选值:{ HIGH, NORMAL }
    excluded_os
    enum[] 排除操作系统定向,目前 ANDROID_PURE_MODE 枚举仅支持 MARKETING_CARRIER_TYPE_APP_ANDROID 载体类型,[枚举详情]
    数组最小长度 1,最大长度 100
    可选值:{ ANDROID_PURE_MODE, IOS, IOS_VERSION_4, IOS_VERSION_5, IOS_VERSION_6, IOS_VERSION_7, IOS_VERSION_8, IOS_VERSION_9, IOS_VERSION_10, IOS_VERSION_11, IOS_VERSION_12, IOS_VERSION_13, IOS_VERSION_14, IOS_VERSION_15, IOS_VERSION_16, IOS_VERSION_17, ANDROID, ANDROID_VERSION_1, ANDROID_VERSION_2, ANDROID_VERSION_3, ANDROID_VERSION_4, ANDROID_VERSION_5, ANDROID_VERSION_6, ANDROID_VERSION_7, ANDROID_VERSION_8, ANDROID_VERSION_9, ANDROID_VERSION_10, ANDROID_VERSION_11, ANDROID_VERSION_12, ANDROID_VERSION_13, ANDROID_VERSION_14, WINDOWS, SYMBIAN, JAVA }
    scene_spec
    struct 场景定向
    mobile_union
    enum[] 移动联盟场景定向,当且仅当投放移动联盟流量时可以使用,[枚举详情]
    数组最小长度 1,最大长度 9
    可选值:{ MOBILE_UNION_IN_WECHAT, MOBILE_UNION_REWARDED_VIDEO, MOBILE_UNION_REWARDED_MEDIA, MOBILE_UNION_SMB_CUSTOMIZATION, MOBILE_UNION_GAME_ADVERTISER_PECULIAR, MOBILE_UNION_READ_ADVERTISER }
    exclude_mobile_union
    enum[] 移动联盟场景屏蔽定向,当且仅当投放移动联盟流量时可以使用,[枚举详情]
    数组最小长度 1,最大长度 8
    可选值:{ MOBILE_UNION_IN_WECHAT, MOBILE_UNION_REWARDED_VIDEO, MOBILE_UNION_REWARDED_MEDIA, MOBILE_UNION_GAME_ADVERTISER_EXCLUDE, MOBILE_UNION_READ_ADVERTISER_EXCLUDE, MOBILE_UNION_LIGHT_GAME_ADVERTISER_EXCLUDE }
    union_position_package
    integer[] 定投联盟流量包列表,一个广告最多可选择 20 个定投流量包,且该广告所有流量包关联的广告位数量不得超过 500 个
    数组最小长度 1,最大长度 20
    exclude_union_position_package
    integer[] 屏蔽联盟流量包列表,一个广告最多可选择 20 个屏蔽流量包,且该广告所有流量包关联的广告位数量不得超过 500 个
    数组最小长度 1,最大长度 20
    tencent_news
    enum[] 腾讯新闻流量场景定向,当且仅当投放腾讯新闻流量时可以使用,功能灰度开放,[枚举详情]
    数组最小长度 1,最大长度 3
    可选值:{ TENCENT_NEWS_APP, TENCENT_NEWS_WECHAT, TENCENT_NEWS_QQ }
    display_scene
    enum[] 广告展示场景,当且仅当投放移动联盟流量时可以使用,[枚举详情]
    数组最小长度 0,最大长度 32
    可选值:{ DISPLAY_SCENE_BANNER, DISPLAY_SCENE_INLINE, DISPLAY_SCENE_SPLASH, DISPLAY_SCENE_NATIVE, DISPLAY_SCENE_REWARDED_VIDEO }
    wechat_scene
    struct 微信场景定向
    official_account_media_category
    integer[] 公众号媒体类型
    数组最小长度 0,最大长度 100
    mini_program_and_mini_game
    integer[] 小程序小游戏流量类型
    数组最小长度 0,最大长度 100
    pay_scene
    integer[] 订单详情页消费场景
    数组最小长度 0,最大长度 100
    wechat_position
    integer[] 微信公众号与小程序定投
    数组最小长度 0,最大长度 100
    mobile_union_category
    integer[] 优量汇媒体类型场景定向,当且仅当投放优量汇流量时(site_set = SITE_SET_MOBILE_UNION)时可以使用
    数组最小长度 1,最大长度 200
    qbsearch_scene
    enum[] QQ 浏览器、应用宝流量场景,当且仅当投放 SITE_SET_QBSEARCH 版位时可以使用,[枚举详情]
    数组最小长度 0,最大长度 32
    可选值:{ QBSEARCH_SCENE_MOBILE, QBSEARCH_SCENE_PC }
    wechat_channels_scene
    integer[] 微信视频号定投
    数组最小长度 0,最大长度 100
    user_action_sets
    struct[] 用户行为数据源,详见 [转化归因功能]
    数组最小长度 1,最大长度 100
    type*
    enum 数据源类型,[枚举详情]
    可选值:{ USER_ACTION_SET_TYPE_WEB, USER_ACTION_SET_TYPE_IOS, USER_ACTION_SET_TYPE_ANDROID }
    id*
    integer 数据源 id,通过 user_action_sets 模块创建和获取,数据源 id 对应的类型要与 user_action_sets 中指定的 type 一致
    data_source_id
    integer DN 数据源 id,新的 DN 数据源 id,与知数数据源 id 一一对应
    bid_strategy
    enum 出价策略,仅 ocpa 广告可设置,枚举列表:[枚举详情]
    可选值:{ BID_STRATEGY_AVERAGE_COST, BID_STRATEGY_TARGET_COST, BID_STRATEGY_PRIORITY_LOW_COST, BID_STRATEGY_PRIORITY_CAP_COST }
    deep_conversion_spec
    struct oCPA 深度优化内容,若此字段不传,或传空则视为无限制条件
    deep_conversion_type
    enum oCPA 深度优化价值配置,[枚举详情]
    可选值:{ DEEP_CONVERSION_WORTH, DEEP_CONVERSION_BEHAVIOR, DEEP_CONVERSION_WORTH_ADVANCED, DEEP_CONVERSION_BEHAVIOR_ADVANCED }
    deep_conversion_behavior_spec
    struct oCPA 优化转化行为配置
    goal*
    enum 优化转化行为目标,枚举列表:[枚举详情]
    可选值:{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS }
    bid_amount*
    integer 深度优化行为的出价,深度优化行为出价,单位为分
    最小值 0,最大值 1000000
    deep_conversion_worth_spec
    struct oCPA 优化 ROI 配置
    goal*
    enum 优化 ROI 目标,枚举列表:[枚举详情]
    可选值:{ GOAL_7DAY_PURCHASE_ROAS, GOAL_30DAY_ORDER_ROAS, GOAL_1DAY_PURCHASE_ROAS, GOAL_1DAY_MONETIZATION_ROAS, GOAL_7DAY_MONETIZATION_ROAS, GOAL_7DAY_RETENTION_TIMES, GOAL_7DAY_LONGTERM_PURCHASE_ROAS, GOAL_14DAY_LONGTERM_PURCHASE_ROAS, GOAL_30DAY_LONGTERM_PURCHASE_ROAS, GOAL_QYT_7DAY_LIVE_STREAM_DEAL_ROAS }
    expected_roi
    float 深度优化价值效果值
    最小值 0,最大值 1000,最多保留 3 位小数
    deep_conversion_worth_advanced_spec
    struct oCPC/oCPM 优化 ROI 配置
    goal*
    enum 优化 ROI 目标,枚举列表:[枚举详情]
    可选值:{ GOAL_7DAY_PURCHASE_ROAS, GOAL_30DAY_ORDER_ROAS, GOAL_1DAY_PURCHASE_ROAS, GOAL_1DAY_MONETIZATION_ROAS, GOAL_7DAY_MONETIZATION_ROAS, GOAL_7DAY_RETENTION_TIMES, GOAL_7DAY_LONGTERM_PURCHASE_ROAS, GOAL_14DAY_LONGTERM_PURCHASE_ROAS, GOAL_30DAY_LONGTERM_PURCHASE_ROAS, GOAL_QYT_7DAY_LIVE_STREAM_DEAL_ROAS }
    expected_roi*
    float 深度优化价值效果值
    最小值 0,最大值 1000,最多保留 3 位小数
    deep_conversion_behavior_advanced_spec
    struct oCPX 深度辅助配置
    goal*
    enum 深度辅助优化 OG 目标,枚举列表:[枚举详情]
    可选值:{ OPTIMIZATIONGOAL_NONE, OPTIMIZATIONGOAL_BRAND_CONVERSION, OPTIMIZATIONGOAL_FOLLOW, OPTIMIZATIONGOAL_CLICK, OPTIMIZATIONGOAL_IMPRESSION, OPTIMIZATIONGOAL_APP_DOWNLOAD, OPTIMIZATIONGOAL_APP_ACTIVATE, OPTIMIZATIONGOAL_APP_REGISTER, OPTIMIZATIONGOAL_ONE_DAY_RETENTION, OPTIMIZATIONGOAL_APP_PURCHASE, OPTIMIZATIONGOAL_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_CHECKOUT, OPTIMIZATIONGOAL_LEADS, OPTIMIZATIONGOAL_ECOMMERCE_CART, OPTIMIZATIONGOAL_PROMOTION_CLICK_KEY_PAGE, OPTIMIZATIONGOAL_VIEW_COMMODITY_PAGE, OPTIMIZATIONGOAL_ONLINE_CONSULTATION, OPTIMIZATIONGOAL_TELEPHONE_CONSULTATION, OPTIMIZATIONGOAL_PAGE_RESERVATION, OPTIMIZATIONGOAL_DELIVERY, OPTIMIZATIONGOAL_MESSAGE_AFTER_FOLLOW, OPTIMIZATIONGOAL_CLICK_MENU_AFTER_FOLLOW, OPTIMIZATIONGOAL_PAGE_EFFECTIVE_ONLINE_CONSULT, OPTIMIZATIONGOAL_APPLY, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_CONSULT, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_PHONE, OPTIMIZATIONGOAL_LEADS_COLLECT, OPTIMIZATIONGOAL_FIRST_PURCHASE, OPTIMIZATIONGOAL_PRE_CREDIT, OPTIMIZATIONGOAL_CREDIT, OPTIMIZATIONGOAL_WITHDRAW_DEPOSITS, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE, OPTIMIZATIONGOAL_MOBILE_APP_CREATE_ROLE, OPTIMIZATIONGOAL_CANVAS_CLICK, OPTIMIZATIONGOAL_PROMOTION_CLAIM_OFFER, OPTIMIZATIONGOAL_ECOMMERCE_ADD_TO_WISHLIST, OPTIMIZATIONGOAL_CONFIRM_EFFECTIVE_LEADS_RESERVATION, OPTIMIZATIONGOAL_PAGE_RECEIPT, OPTIMIZATIONGOAL_PAGE_SCAN_CODE, OPTIMIZATIONGOAL_SELECT_COURSE, OPTIMIZATIONGOAL_CONFIRM_POTENTIAL_CUSTOMER_PHONE, OPTIMIZATIONGOAL_MOBILE_APP_AD_INCOME, OPTIMIZATIONGOAL_MOBILE_APP_ACCREDIT, OPTIMIZATIONGOAL_PURCHASE_MEMBER_CARD, OPTIMIZATIONGOAL_PAGE_CONFIRM_EFFECTIVE_LEADS, OPTIMIZATIONGOAL_RESERVATION, OPTIMIZATIONGOAL_FIRST_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_LIKE, OPTIMIZATIONGOAL_ADD_DESKTOP, OPTIMIZATIONGOAL_EXTERNAL_LINK_CLICK, OPTIMIZATIONGOAL_BUY_COUPONS, OPTIMIZATIONGOAL_LEAVE_INFORMATION, OPTIMIZATIONGOAL_CORE_ACTION, OPTIMIZATIONGOAL_ONE_DAY_RETENTION_RATIO, OPTIMIZATIONGOAL_PROMOTION_READ_ARTICLE, OPTIMIZATIONGOAL_FIRST_TWENTY_FOUR_HOUR_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ECOMMERCE_SCANCODE_WX, OPTIMIZATIONGOAL_MOBILE_APP_SEVEN_DAYS_RETENTION, OPTIMIZATIONGOAL_CLASS_PARTICIPATED, OPTIMIZATIONGOAL_INSURANCE_PURCHASE, OPTIMIZATIONGOAL_RESERVATION_CHECK, OPTIMIZATIONGOAL_OPEN_ACCOUNT, OPTIMIZATIONGOAL_SEVEN_DAY_ECOMMERCE_ORDER, OPTIMIZATIONGOAL_ADD_WECHAT, OPTIMIZATIONGOAL_WECOM_CONSULT, OPTIMIZATIONGOAL_ADD_GROUP, OPTIMIZATIONGOAL_QUICK_ORDER, OPTIMIZATIONGOAL_PRE_PAY, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_ACTIVE_ONE_MSG, OPTIMIZATIONGOAL_CALL_DURATION_THIRTY_SECONDS, OPTIMIZATIONGOAL_CLAIM_COURSE, OPTIMIZATIONGOAL_QUIT_GROUP, OPTIMIZATIONGOAL_VIEW_ACQUISITION_CONTENT, OPTIMIZATIONGOAL_BACK_FLOW, OPTIMIZATIONGOAL_PAGE_ONLINE_CONSULT_THREE_MSG, OPTIMIZATIONGOAL_RENEWAL, OPTIMIZATIONGOAL_LOW_PRICE_COURSE, OPTIMIZATIONGOAL_CONSULT_INTENTION, OPTIMIZATIONGOAL_EVERY_DAY_RETENTION, OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE_UV, OPTIMIZATIONGOAL_LIVE_STREAM_DURATION_1MIN, OPTIMIZATIONGOAL_LIVE_STREAM_INTERACTION, OPTIMIZATIONGOAL_ECOMMERCE_CANCEL_ORDER, OPTIMIZATIONGOAL_CLICK_LEADS_COMPONENT, OPTIMIZATIONGOAL_REGULAR_PRICE_COURSE, OPTIMIZATIONGOAL_VISIT_STROE, OPTIMIZATIONGOAL_EFFECTIVE_ENTRY, OPTIMIZATIONGOAL_CREDIT_RATIO, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_DEAL, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_PRODUCT_CLICK, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_AUDIENCE, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_COMMENT, OPTIMIZATIONGOAL_QYT_LIVE_STREAM_FANS }
    bid_amount*
    integer 深度辅助优化 OG 出价,深度辅助优化 OG 出价,单位为分
    最小值 0,最大值 1000000
    conversion_id
    integer 转化 id,包含优化目标,深度优化目标,数据上报方式,归因方式等信息,仅 ocpc/ocpm 广告可设置,转化 id 设置后不可修改。可通过辅助工具[转化查询接口]查询可使用的转化 id。当传入转化 id 时,可无需再传入 user_action_sets,additional_user_action_sets,optimization_goal,deep_conversion_spec 字段信息。如若同时传入转化 id 和 user_action_sets/additional_user_action_sets,将以转化 id 的信息为第一优先级;如若同时传入转化 id 和 optimization_goal/deep_conversion_spec,仅当转化 id 中包含的优化目标/深度优化目标与传入的优化目标/深度优化目标信息一致时,才允许创建,否则将不允许创建。功能灰度开放中,不支持朋友圈。
    deep_conversion_behavior_bid
    integer 深度优化行为的出价,使用转化 id 确认优化目标和深度优化目标的广告主,深度优化行为的目标出价无需传 deep_conversion_spec 结构体中字段,可直接使用 deep_conversion_behavior_bid 字段传输深度出价。单位为分。
    最小值 0,最大值 1000000
    deep_conversion_worth_rate
    float 深度优化价值的出价,使用转化 id 确认优化目标和深度优化目标的广告主,深度优化价值的目标出价无需传 deep_conversion_spec 结构体中字段,可直接使用 deep_conversion_worth_rate 字段传输深度出价。比值,没有单位
    最小值 0.001,最大值 1000,最多保留 3 位小数
    deep_conversion_worth_advanced_rate
    float 强化优化价值的期望 ROI,使用转化 id 确认优化目标和强化优化目标的广告主,强化优化价值的目标出价无需传 deep_conversion_spec 结构体中字段,可直接使用 deep_conversion_worth_advanced_rate 字段传输深度出价。该功能灰度开放中。
    最小值 0.001,最大值 1000,最多保留 3 位小数
    deep_conversion_behavior_advanced_bid
    integer 深度辅助优化 OG 出价,使用转化 id 确认优化目标和深度辅助优化 OG 的广告主,深度辅助优化 OG 出价无需传 deep_conversion_spec 结构体中字段,可直接使用 deep_conversion_behavior_advanced_bid 字段传输深度出价。单位为分。
    最小值 0,最大值 1000000
    bid_mode
    enum 出价方式,[枚举详情]
    可选值:{ BID_MODE_CPC, BID_MODE_CPA, BID_MODE_CPM, BID_MODE_OCPC, BID_MODE_OCPM }
    auto_acquisition_enabled
    boolean 一键起量开关,一键起量开关定义
    可选值:{ true, false }
    auto_acquisition_budget
    integer 一键起量预算,单位为分,一键起量预算定义
    最小值 20000,最大值 10000000
    auto_derived_landing_page_switch
    boolean 是否开启自动衍生落地页开关
    可选值:{ true, false }
    auto_derived_creative_enabled
    boolean 是否开启自动衍生视频创意,该功能灰度开放中。

    开启后,根据广告主的投放数据以及上传的素材, 通过策略选择效果最佳的视频模板、音乐, 并复制已有创意元素, 程序化生成视频创意。


    可选值:{ true, false }
    configured_status
    enum 客户设置的状态,[枚举详情]
    可选值:{ AD_STATUS_NORMAL, AD_STATUS_SUSPEND }
    flow_optimization_enabled
    boolean 是否使用自动流量优选,仅支持优量汇版位使用,且不能和优量汇行业精选流量包(mobile_union_industry)或优量汇媒体类型场景定向(mobile_union_category)同时使用,flow_optimization_enabled 设置为 true, 开启自动流量优选
    可选值:{ true, false }
    poi_list
    string[] 门店 id 列表
    数组最大长度 500
    字段长度最小 0 字节,长度最大 1024 字节
    ecom_pkam_switch
    enum 一方人群跑量加强开关状态,[枚举详情]
    可选值:{ ECOM_PKAM_SWITCH_CLOSE, ECOM_PKAM_SWITCH_OPEN }
    cost_constraint_scene
    enum 成本控制场景,[枚举详情]
    可选值:{ COST_CONSTRAINT_SCENE_OPEN }
    custom_cost_cap
    integer 用户输入的成本上限,上限值范围为 0-20000 元
    最小值 0,最大值 2000000

    请求示例

    
    curl 'https://api.e.qq.com/v3.0/adgroups/update?access_token=<ACCESS_TOKEN>&timestamp=<TIMESTAMP>&nonce=<NONCE>' \
    -H 'Content-Type: application/json' \
    -d '{
        "account_id": "<ACCOUNT_ID>",
        "adgroup_id": "<ADGROUP_ID>",
        "adgroup_name": "推广广告",
        "begin_date": "2024-03-27",
        "end_date": "2025-03-27",
        "first_day_begin_time": "06:00:00",
        "optimization_goal": "OPTIMIZATIONGOAL_ECOMMERCE_ORDER",
        "time_series": "111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111",
        "daily_budget": 6000,
        "targeting": {
            "user_os": [
                "ANDROID"
            ],
            "geo_location": {
                "regions": [
                    156,
                    110000,
                    120000,
                    130000,
                    140000,
                    150000,
                    210000,
                    220000,
                    230000,
                    310000,
                    320000,
                    330000,
                    340000,
                    350000,
                    360000,
                    370000,
                    410000,
                    420000,
                    430000,
                    440000,
                    450000,
                    460000,
                    500000,
                    510000,
                    520000,
                    530000,
                    540000,
                    610000,
                    620000,
                    630000,
                    640000,
                    650000
                ],
                "location_types": [
                    "LIVE_IN"
                ]
            },
            "age": [
                {
                    "min": 14,
                    "max": 18
                }
            ],
            "gender": [
                "MALE"
            ],
            "education": [
                "DOCTOR"
            ],
            "marital_status": [
                "SINGLE"
            ],
            "excluded_converted_audience": {
                "excluded_dimension": "EXCLUDED_DIMENSION_CAMPAIGN",
                "conversion_behavior_list": [
                    "OPTIMIZATIONGOAL_BRAND_CONVERSION",
                    "OPTIMIZATIONGOAL_FOLLOW"
                ]
            },
            "device_brand_model": {
                "included_list": [
                    1
                ],
                "excluded_list": [
                    2
                ]
            },
            "network_type": [
                "NET_5G"
            ],
            "device_price": [
                "PRICE_4500_MORE"
            ],
            "wechat_ad_behavior": {
                "actions": [
                    "WECHAT_OFFICIAL_ACCOUNT_AD_LIKE"
                ]
            }
        },
        "scene_spec": {
            "wechat_scene": {
                "official_account_media_category": [
                    1
                ],
                "mini_program_and_mini_game": [
                    1001000
                ],
                "pay_scene": [
                    3000000
                ]
            },
            "wechat_position": [
                1024789
            ],
            "wechat_channels_scene": [
                2100283,
                2100284,
                2100488
            ]
        },
        "bid_strategy": "BID_STRATEGY_UNSUPPORTED",
        "bid_mode": "BID_MODE_OCPM",
        "auto_derived_creative_enabled": false,
        "auto_derived_landing_page_switch": false,
        "flow_optimization_enabled": false,
        "ecom_pkam_switch": "ECOM_PKAM_SWITCH_CLOSE",
        "cost_constraint_scene": "COST_CONSTRAINT_SCENE_OPEN",
        "custom_cost_cap": 2000000
    }'
    					

    应答字段

    名称 类型 描述
    adgroup_id
    int64 广告组 id

    应答示例

    {
        "code": 0,
        "message": "",
        "message_cn": "",
        "data": {
            "adgroup_id": "<ADGROUP_ID>"
        }
    }

    可视化调试工具

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