查询优化目标权限
| 所属权限 | ads_management |
| 请求地址 | optimization_goal_permissions/get |
| 请求方法 | GET |
全局参数
全局参数是指每一个接口都需要使用到的参数。详情参考，代码案例参考。
| 参数名称 | 参数类型 |
|---|---|
| access_token | 授权令牌，完成 OAuth 2.0 授权后获得，参考授权认证章节 |
| timestamp |
当前的时间戳，单位为秒，允许客户端请求最大时间误差为 300 秒。 MarketingAPI 所使用的时间戳，若无特殊说明，均为秒级时间戳 MarketingAPI 所使用的时区为 GMT+8，例如当时间戳为 1494840119 时，表示 2017-05-15 17:21:59 |
| nonce | 随机字串标识，不超过 32 个字符，由调用方自行生成，需保证全局唯一性 |
请求参数
标有*的参数为必填项
| 名称 | 类型 | 描述 |
|---|---|---|
|
account_id*
|
integer | 广告主帐号 id，有操作权限的帐号 id，不支持代理商 id |
|
site_set*
|
enum[] | 投放版位集合，[枚举详情] 数组最小长度 1，最大长度 255 可选值：{ SITE_SET_QZONE, SITE_SET_QQCLIENT, SITE_SET_MUSIC, SITE_SET_MOBILE_UNION, SITE_SET_KUAISHOU, SITE_SET_QQCOM, SITE_SET_WECHAT, SITE_SET_MOBILE_MYAPP, SITE_SET_MOBILE_INNER, SITE_SET_TENCENT_NEWS, SITE_SET_TENCENT_VIDEO, SITE_SET_TENCENT_KUAIBAO, SITE_SET_MOBILE_YYB, SITE_SET_PCQQ, SITE_SET_KANDIAN, SITE_SET_QQ_MUSIC_GAME, SITE_SET_MOMENTS, SITE_SET_MINI_GAME_WECHAT, SITE_SET_MINI_GAME_QQ, SITE_SET_MOBILE_GAME, SITE_SET_QQSHOPPING, SITE_SET_WECHAT_PLUGIN } |
|
bid_mode
|
enum | 出价方式，[枚举详情] 可选值：{ BID_MODE_OCPC, BID_MODE_OCPM } |
|
marketing_goal*
|
enum | 营销目的类型，[枚举详情] 可选值：{ MARKETING_GOAL_UNKNOWN, MARKETING_GOAL_USER_GROWTH, MARKETING_GOAL_PRODUCT_SALES, MARKETING_GOAL_LEAD_RETENTION, MARKETING_GOAL_BRAND_PROMOTION, MARKETING_GOAL_INCREASE_FANS_INTERACTION } |
|
marketing_sub_goal*
|
enum | 二级营销目的类型，[枚举详情] 可选值：{ MARKETING_SUB_GOAL_UNKNOWN, MARKETING_SUB_GOAL_NEW_GAME_RESERVE, MARKETING_SUB_GOAL_NEW_GAME_TEST, MARKETING_SUB_GOAL_NEW_GAME_LAUNCH, MARKETING_SUB_GOAL_PLATEAU_PHASE_LAUNCH, MARKETING_SUB_GOAL_MINI_GAME_NEW_CUSTOMER_GROWTH, MARKETING_SUB_GOAL_MINI_GAME_RETURN_CUSTOMER_ENGAGEMENT, MARKETING_SUB_GOAL_APP_ACQUISITION, MARKETING_SUB_GOAL_APP_ACTIVATION, MARKETING_SUB_GOAL_NOT_INSTALL_USER, MARKETING_SUB_GOAL_PRE_INSTALL_USER, MARKETING_SUB_GOAL_UNLOADED_USER, MARKETING_SUB_GOAL_SHORT_INACTIVE_USER, MARKETING_SUB_GOAL_LONG_INACTIVE_USER } |
|
marketing_carrier_type*
|
enum | 营销载体类型，[枚举详情] 可选值：{ MARKETING_CARRIER_TYPE_UNKNOWN, MARKETING_CARRIER_TYPE_APP_ANDROID, MARKETING_CARRIER_TYPE_APP_IOS, MARKETING_CARRIER_TYPE_WECHAT_OFFICIAL_ACCOUNT, MARKETING_CARRIER_TYPE_JUMP_PAGE, MARKETING_CARRIER_TYPE_WECHAT_MINI_GAME, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS_LIVE, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS, MARKETING_CARRIER_TYPE_WECHAT_CHANNELS_LIVE_RESERVATION, MARKETING_CARRIER_TYPE_MINI_PROGRAM_WECHAT, MARKETING_CARRIER_TYPE_APP_QUICK_APP, MARKETING_CARRIER_TYPE_PC_GAME, MARKETING_CARRIER_TYPE_QQ_MINI_GAME } |
|
marketing_target_type*
|
enum | 推广产品类型，[枚举详情] 可选值：{ MARKETING_TARGET_TYPE_APP_ANDROID, MARKETING_TARGET_TYPE_APP_IOS, MARKETING_TARGET_TYPE_WECHAT_OFFICIAL_ACCOUNT, MARKETING_TARGET_TYPE_PRODUCT, MARKETING_TARGET_TYPE_TRAFFIC, MARKETING_TARGET_TYPE_LOCAL_STORE, MARKETING_TARGET_TYPE_WECHAT_MINI_GAME, MARKETING_TARGET_TYPE_CONSUMER_PRODUCT, MARKETING_TARGET_TYPE_WECHAT_CHANNELS, MARKETING_TARGET_TYPE_WECHAT_CHANNELS_LIVE, MARKETING_TARGET_TYPE_WECHAT_CHANNELS_LIVE_RESERVATION, MARKETING_TARGET_TYPE_MINI_PROGRAM_WECHAT, MARKETING_TARGET_TYPE_APP_QUICK_APP, MARKETING_TARGET_TYPE_CONSUME_MEDICAL, MARKETING_TARGET_TYPE_COMPREHENSIVE_HOUSEKEEPING, MARKETING_TARGET_TYPE_FICTION, MARKETING_TARGET_TYPE_SHORT_DRAMA, MARKETING_TARGET_TYPE_AUDIOVISUAL_ENTERTAINMENT, MARKETING_TARGET_TYPE_BEAUTY_AND_PERSONAL_CARE, MARKETING_TARGET_TYPE_WEDDING_AND_PORTRAIT_PHOTOGRAPHY, MARKETING_TARGET_TYPE_FRANCHISE_BRAND, MARKETING_TARGET_TYPE_ENTERPRISE_SERVICES, MARKETING_TARGET_TYPE_EXHIBITION_BOOTH_DESIGN, MARKETING_TARGET_TYPE_INSURANCE, MARKETING_TARGET_TYPE_BANK, MARKETING_TARGET_TYPE_CREDIT, MARKETING_TARGET_TYPE_INVESTMENT_CONSULTING, MARKETING_TARGET_TYPE_REAL_ESTATE, MARKETING_TARGET_TYPE_TELECOMMUNICATIONS_OPERATOR, MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS, MARKETING_TARGET_TYPE_RENOVATION_SERVICES, MARKETING_TARGET_TYPE_FURNITURE_AND_BUILDING_MATERIALS, MARKETING_TARGET_TYPE_EXHIBITION_SALES, MARKETING_TARGET_TYPE_MEDICINE_INDUSTRY_COMMERCIAL, MARKETING_TARGET_TYPE_FINANCE, MARKETING_TARGET_TYPE_LOCAL_STORE_PACKAGE, MARKETING_TARGET_TYPE_CATERING_AND_LEISURE, MARKETING_TARGET_TYPE_CHAIN_RESTAURANT, MARKETING_TARGET_TYPE_COMMODITY_SET, MARKETING_TARGET_TYPE_TOURIST_TRAVEL_ROUTE, MARKETING_TARGET_TYPE_TOURIST_CRUISE_LINE, MARKETING_TARGET_TYPE_TOURIST_HOTEL_SERVICE, MARKETING_TARGET_TYPE_TOURIST_AIRLINE_TICKETS, MARKETING_TARGET_TYPE_LOCAL_STORE_COMBINE_WITH_PRODUCT, MARKETING_TARGET_TYPE_ACTIVITY, MARKETING_TARGET_TYPE_STORE, MARKETING_TARGET_TYPE_MINI_GAME_QQ, MARKETING_TARGET_TYPE_PC_GAME, MARKETING_TARGET_TYPE_WECHAT_WORK, MARKETING_TARGET_TYPE_LIVE_STREAM_ROOM, MARKETING_TARGET_TYPE_PERSONAL_STORE, MARKETING_TARGET_TYPE_PLATFORM_CHANNEL, MARKETING_TARGET_TYPE_TWO_WHEEL_VEHICLE, MARKETING_TARGET_TYPE_GOVERNMENT_AFFAIRS, MARKETING_TARGET_TYPE_CAR_ECOLOGY } |
|
marketing_carrier_detail
|
struct | 营销载体详情，当营销载体类型是 MARKETING_CARRIER_TYPE_APP_ANDROID、MARKETING_CARRIER_TYPE_APP_IOS 和 MARKETING_CARRIER_TYPE_WECHAT_MINI_GAME 等需要使用该结构体 |
|
marketing_carrier_id*
|
string | 营销载体 id，如安卓应用 id、IOS 应用 id、小游戏 id 等 字段长度最小 0 字节，长度最大 2048 字节 |
|
marketing_sub_carrier_id
|
string | 二级营销载体 id |
|
marketing_carrier_name
|
string | 营销载体名称 |
请求示例
curl -v -G 'https://api.e.qq.com/v3.0/optimization_goal_permissions/get?access_token=<ACCESS_TOKEN>×tamp=<TIMESTAMP>&nonce=<NONCE>' \
-d 'account_id=<ACCOUNT_ID>' \
-d 'site_set=[
"SITE_SET_CHANNELS",
"SITE_SET_KANDIAN",
"SITE_SET_MOBILE_UNION",
"SITE_SET_MOMENTS",
"SITE_SET_QQ_MUSIC_GAME",
"SITE_SET_TENCENT_NEWS",
"SITE_SET_TENCENT_VIDEO",
"SITE_SET_WECHAT",
"SITE_SET_WECHAT_PLUGIN"
]' \
-d 'marketing_goal=MARKETING_GOAL_USER_GROWTH' \
-d 'marketing_sub_goal=MARKETING_SUB_GOAL_PLATEAU_PHASE_LAUNCH' \
-d 'marketing_carrier_type=MARKETING_CARRIER_TYPE_APP_IOS' \
-d 'marketing_target_type=MARKETING_TARGET_TYPE_APP_IOS' \
-d 'marketing_carrier_detail={
"marketing_carrier_id": "1000030000"
}'
应答字段
| 名称 | 类型 | 描述 |
|---|---|---|
|
optimization_goal_permission_list
|
enum[] | 浅层优化目标及对应支持的深度优化目标组合，[枚举详情] |
|
deep_behavior_optimization_goal_permission_list
|
struct[] | 浅层优化目标及对应支持的深度优化目标行为目标组合 |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] |
|
deep_behavior_optimization_goal_list
|
enum[] | 对应支持的深度优化行为目标组合，[枚举详情] |
|
deep_worth_optimization_goal_permission_list
|
struct[] | 浅层优化目标及对应支持的深度优化 ROI 目标组合 |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] |
|
deep_worth_optimization_goal_list
|
enum[] | 对应支持的深度优化 ROI 目标组合，[枚举详情] |
|
deep_behavior_advanced_goal_permission_list
|
struct[] | 浅层优化目标及对应支持的深度辅助目标组合 |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] |
|
deep_behavior_advanced_goal_list
|
enum[] | 对应支持的深度辅助目标组合，[枚举详情] |
|
deep_worth_advanced_goal_permission_list
|
struct[] | 浅层优化目标及对应支持的深度辅助 ROI 组合 |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] |
|
deep_worth_advanced_goal_list
|
enum[] | 对应支持的辅助 ROI 组合，[枚举详情] |
|
forward_link_assist_permission_list
|
struct[] | 浅层优化目标及对应支持的助攻行为目标组合 |
|
optimization_goal
|
enum | 广告优化目标类型，[枚举详情] |
|
forward_link_assist_list
|
enum[] | 对应支持的助攻行为目标组合，[枚举详情] |
应答示例
{
"code": 0,
"message": "",
"message_cn": "",
"data": {
"optimization_goal_permission_list": [
"OPTIMIZATIONGOAL_PAGE_RESERVATION",
"OPTIMIZATIONGOAL_FIRST_PURCHASE",
"OPTIMIZATIONGOAL_APP_ACTIVATE",
"OPTIMIZATIONGOAL_APP_REGISTER",
"OPTIMIZATIONGOAL_PROMOTION_VIEW_KEY_PAGE",
"OPTIMIZATIONGOAL_APP_PURCHASE",
"OPTIMIZATIONGOAL_CORE_ACTION"
],
"deep_behavior_optimization_goal_permission_list": [
{
"optimization_goal": "OPTIMIZATIONGOAL_APP_ACTIVATE",
"deep_behavior_optimization_goal_list": [
"OPTIMIZATIONGOAL_ONE_DAY_RETENTION"
]
},
{
"optimization_goal": "OPTIMIZATIONGOAL_APP_REGISTER",
"deep_behavior_optimization_goal_list": [
"OPTIMIZATIONGOAL_FIRST_PURCHASE"
]
}
]
}
}可视化调试工具
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