<?php
require_once __DIR__ . '/../../vendor/autoload.php'; // change path as needed
use TencentAds\TencentAds;
use TencentAds\Exception\TencentAdsResponseException;
use TencentAds\Exception\TencentAdsSDKException;
/*****
* 本文件提供了一个创建一个微信推广IOS App的激励视频广告的示例
*/
class AddRewardedVideoAds
{
public static $tads;
public static $ACCESS_TOKEN = 'YOUR ACCESS TOKEN';
public static $ACCOUNT_ID = 'YOUR ACCOUNT ID';
public static $IOS_APP_ID = 'YOUR APP ID'; // 这里放被推广的iOS App的ID，即App Store的数字ID
public static $ADCREATIVE_TEMPLATE_ID = 560; // 激励视频
public static $VIDEO_PATH = 'YOUR AD VIDEO PATH'; // 广告主视频文件路径，560规格要求：750x1334, 6-30秒, <7168K, mp4
public static $AD_TITLE = 'YOUR AD TEXT'; // 广告文案，560规格要求：字数：1~12
public static $LOGO_IMAGE_PATH = 'YOUR LOGO IMAGE PATH'; // 广告品牌LOGO图文件路径，560规格要求：300x300, <50K, png/jpg
public static $LOGO_CORP_NAME = 'YOUR LOGO CORP NAME'; // 广告品牌商标名称，560规格要求：字数：1~9
public function init()
{
$tads = TencentAds::init([
'access_token' => static::$ACCESS_TOKEN,
'is_debug' => true,
]);
$tads->useSandbox(); // 默认访问沙箱环境，如访问正式环境，请切换为$tads->useProduction()
static::$tads = $tads;
return $tads;
}
public function main()
{
try {
/* @var TencentAds $tads */
$tads = static::$tads;
// 第一步，创建推广计划
$campaignType = 'CAMPAIGN_TYPE_NORMAL'; // 普通展示广告
$promotedObjectType = 'PROMOTED_OBJECT_TYPE_APP_IOS'; // 推广IOS App
$campaignId = $this->AddCampaign($tads, $campaignType, $promotedObjectType);
// echo 'Campaign ID: ' . $campaignId . PHP_EOL;
// 第二步，创建推广目标
$promotedObjectId = $this->AddPromotedObject($tads, $promotedObjectType, static::$IOS_APP_ID);
// echo 'Promoted object ID: ' . $promotedObjectId . PHP_EOL;
// 第三步，创建广告组，激励视频不允许使用定向包，因此在广告组里创建定向
$siteSet = ['SITE_SET_WECHAT']; // 投放微信流量
$adgroupId = $this->AddAdgroup($tads, $campaignId, $promotedObjectType, $promotedObjectId, $siteSet);
// echo 'Adgroup ID: ' . $adgroupId . PHP_EOL;
// 第四步，上传素材
$videoId = $this->AddVideo($tads, static::$VIDEO_PATH);
// echo 'Video ID: ' . $videoId . PHP_EOL;
$imageId = $this->AddImage($tads, static::$LOGO_IMAGE_PATH);
// echo 'Image ID: ' . $imageId . PHP_EOL;
// 第五步，创建创意
$adcreativeId = $this->AddAdcreative($tads, static::$ADCREATIVE_TEMPLATE_ID, $campaignId, $promotedObjectType,
$promotedObjectId, $siteSet, $videoId, static::$AD_TITLE, $imageId, static::$LOGO_CORP_NAME);
// echo 'Adcreative ID: ' . $adcreativeId . PHP_EOL;
// 第六步，创建广告
$adId = $this->AddAd($tads, $adgroupId, $adcreativeId);
// echo 'Ad ID: ' . $adId . PHP_EOL;
return $adId;
} catch (TencentAdsResponseException $e) {
// When Api returns an error
echo 'Tencent ads returned an error: ' . $e->getMessage() . PHP_EOL;
throw $e;
} catch (TencentAdsSDKException $e) {
// When validation fails or other local issues
echo 'Tencent ads SDK returned an error: ' . $e->getMessage() . PHP_EOL;
throw $e;
} catch (Exception $e) {
echo 'Other exception: ' . $e->getMessage() . PHP_EOL;
throw $e;
}
}
// 创建朋友圈推广计划
protected function AddCampaign(TencentAds $tads, $campaignType, $promotedObjectType)
{
$campaignName = 'SDK sample campaign ' . uniqid();
$campaignDailyBudget = 0; // 不限日预算
$campaign = $tads->campaigns()
->add([
'account_id' => static::$ACCOUNT_ID,
'campaign_name' => $campaignName,
'campaign_type' => $campaignType,
'promoted_object_type' => $promotedObjectType,
'daily_budget' => $campaignDailyBudget,
]);
$campaignId = $campaign->getCampaignId();
return $campaignId;
}
// 创建iOS App推广目标
protected function AddPromotedObject(TencentAds $tads, $promotedObjectType, $promotedObjectId)
{
$promotedObjects = $tads->promotedObjects()
->get([
'account_id' => static::$ACCOUNT_ID,
'filtering' => [
[
'field' => 'promoted_object_id',
'operator' => 'EQUALS',
'values' => [$promotedObjectId],
],
],
]);
if (count($promotedObjects->getList()) > 0) {
// 从App Store更新推广目标的信息
$promotedObjects = $tads->promotedObjects()
->update([
'account_id' => static::$ACCOUNT_ID,
'promoted_object_type' => $promotedObjectType,
'promoted_object_id' => $promotedObjectId,
]);
} else {
// 创建推广目标
$promotedObjects = $tads->promotedObjects()
->add([
'account_id' => static::$ACCOUNT_ID,
'promoted_object_type' => $promotedObjectType,
'promoted_object_id' => $promotedObjectId,
]);
}
return $promotedObjectId;
}
// 创建广告组
protected function AddAdgroup(
TencentAds $tads,
$campaignId,
$promotedObjectType,
$promotedObjectId,
$siteSet
) {
$adgroupName = 'SDK sample adgroup ' . uniqid();
$beginDate = date('Y-m-d', strtotime('+1 day')); // 开始投放日期
$endDate = date('Y-m-d', strtotime('+10 day')); // 结束投放日期
$billingEvent = 'BILLINGEVENT_IMPRESSION'; // CPM
$bidAmount = 5000; // 50元（单位为分）
$optimizationGoal = 'OPTIMIZATIONGOAL_APP_ACTIVATE'; // 优化目标APP激活
$timeSeries = str_repeat('1', 48 * 7); // 全天投放
$adgroupDailyBudget = 1000000; // 日预算10000元（单位为分）
$expandEnabled = true; // 开启自动扩量
$expandTargeting = ['age', 'geo_location', 'gender']; // 自动扩量定向范围
$regionIds = ['310000']; // 上海，激励视频地域只能位于同一城市
$targeting = [
'age' => [
[ // 年龄定向，23~45岁
'min' => 23,
'max' => 45,
],
],
'gender' => ['MALE'], // 性别定向，男性
'geo_location' => [ // 地域定向
'location_types' => ['LIVE_IN'],
'regions' => $regionIds,
],
'user_os' => ['IOS'], // 操作系统定向
];
$adgroup = $tads->adgroups()
->add([
'account_id' => static::$ACCOUNT_ID,
'campaign_id' => $campaignId,
'adgroup_name' => $adgroupName,
'promoted_object_type' => $promotedObjectType,
'begin_date' => $beginDate,
'end_date' => $endDate,
'billing_event' => $billingEvent,
'bid_amount' => $bidAmount,
'optimization_goal' => $optimizationGoal,
'time_series' => $timeSeries,
'site_set' => $siteSet,
'daily_budget' => $adgroupDailyBudget,
'promoted_object_id' => $promotedObjectId,
'targeting' => $targeting,
'is_rewarded_video_ad' => true,
'expand_enabled' => $expandEnabled,
'expand_targeting' => $expandTargeting,
]);
$adgroupId = $adgroup->getAdgroupId();
return $adgroupId;
}
// 上传素材
protected function AddImage(TencentAds $tads, $imageFile)
{
$imageSignature = md5_file($imageFile);
$uploadType = 'UPLOAD_TYPE_FILE';
$image = $tads->images()
->add([
'account_id' => static::$ACCOUNT_ID,
'upload_type' => $uploadType,
'file' => $imageFile,
'signature' => $imageSignature,
]);
$imageId = $image->getImageId();
return $imageId;
}
// 上传素材
protected function AddVideo(TencentAds $tads, $videoFile)
{
$videoSignature = md5_file($videoFile);
$video = $tads->videos()
->add([
'account_id' => static::$ACCOUNT_ID,
'video_file' => $videoFile,
'signature' => $videoSignature,
]);
$videoId = $video->getVideoId();
return $videoId;
}
// 创建创意
protected function AddAdcreative(
TencentAds $tads,
$adcreativeTemplateId,
$campaignId,
$promotedObjectType,
$promotedObjectId,
$siteSet,
$videoId,
$adTitle,
$logoImageId,
$logoCorpName
) {
$adcreativeName = 'SDK sample adcreative ' . uniqid();
$adcreativeElements = [
'video' => $videoId,
'title' => $adTitle,
'corporate' => [
'corporate_name' => $logoCorpName,
'corporate_img' => $logoImageId,
],
];
$pageType = 'PAGE_TYPE_DEFAULT';
$adcreative = $tads->adcreatives()
->add([
'account_id' => static::$ACCOUNT_ID,
'campaign_id' => $campaignId,
'adcreative_name' => $adcreativeName,
'adcreative_template_id' => $adcreativeTemplateId,
'adcreative_elements' => $adcreativeElements,
'promoted_object_type' => $promotedObjectType,
'page_type' => $pageType,
'site_set' => $siteSet,
'promoted_object_id' => $promotedObjectId,
]);
$adcreativeId = $adcreative->getAdcreativeId();
return $adcreativeId;
}
// 创建广告
protected function AddAd(TencentAds $tads, $adgroupId, $adcreativeId)
{
$adName = 'SDK sample ad ' . uniqid();
$ad = $tads->ads()
->add([
'account_id' => static::$ACCOUNT_ID,
'adgroup_id' => $adgroupId,
'adcreative_id' => $adcreativeId,
'ad_name' => $adName,
]);
$adId = $ad->getAdId();
return $adId;
}
}
if (basename($_SERVER['PHP_SELF']) == basename(__FILE__)) {
try {
$example = new AddRewardedVideoAds();
$example->init();
$example->main();
} catch (\Exception $e) {
exit(-1);
}
}
