入门与指南专题介绍授权认证账号管理营销资产广告管理数据洞察人群管理数据上报辅助工具附录

接口清单

本节将为您介绍 Marketing API 中涉及的接口信息,具体接口清单如下所示:

模块 接口 描述 所属权限(scope)
OAuth授权 oauth/authorize 获取Authorization Code
Account Management
Ads Management
Ads Insights
Audience Management
User Actions
oauth/token 获取Token
Account Management
Ads Management
Ads Insights
Audience Management
User Actions
绑定微信公众号 authorization/wechat_bind 绑定微信公众号
Ads Management
广告帐号 advertiser/add 添加服务商子客
Account Management
advertiser/update 更新广告主信息
Account Management
advertiser/get 获取广告主信息
Account Management
Ads Management
Ads Insights
Audience Management
User Actions
wechat_advertiser/get 获取微信公众平台广告主信息
Account Management
Ads Management
Ads Insights
Audience Management
User Actions
business_manager_relations/get 获取商务管家账号下广告主信息
Account Management
Ads Management
Ads Insights
Audience Management
User Actions
wechat_agency/get 获取微信公众平台服务商的基本信息
Account Management
wechat_advertiser_detail/get (待废弃)获取微信公众平台服务商的关联子客信息
Account Management
wechat_advertiser_specification/get 获取微信公众平台广告主信息
Account Management
资质 qualifications/add 创建广告主资质
Account Management
qualifications/update 更新广告主资质
Account Management
qualifications/get 获取广告主资质
Account Management
qualifications/delete 删除广告主资质
Account Management
资金账户 fund_transfer/add 发起代理商与子客户之间的转账
Account Management
funds/get 获取资金账户信息
Account Management
fund_statements_daily/get 获取资金账户日结明细
Account Management
fund_statements_detailed/get 获取资金账户流水
Account Management
wechat_funds/get 获取微信广告账号资金账户信息
Account Management
wechat_fund_statements_detailed/get 获取微信广告账号资金账户流水
Account Management
realtime_cost/get 获取腾讯广告平台账号体系的实时消耗余额
Ads Management
daily_cost/get (待废弃)获取微信公众平台广告主账号体系实时消耗余额
Ads Management
wechat_daily_cost/get 获取微信公众平台广告主账号体系实时消耗余额
Ads Management
推广目标 promoted_objects/add 创建推广目标
Ads Management
promoted_objects/update 更新推广目标
Ads Management
promoted_objects/get 获取推广目标
Ads Management
Ads Insights
落地页 pages/get 获取落地页列表
Ads Management
视频 videos/add 添加视频文件
Ads Management
videos/get 获取视频信息
Ads Management
图片 images/add 添加图片文件
Ads Management
Account Management
images/get 获取图片信息
Ads Management
Account Management
品牌形象 brand/add 创建品牌形象
Ads Management
Account Management
brand/get 获取品牌形象列表
Ads Management
Account Management
试玩素材 playable_pages/add 添加试玩素材
Ads Management
playable_pages/get 获取试玩素材
Ads Management
商品库 product_catalogs/add 创建商品库
Ads Management
product_catalogs/get 获取商品目录
Ads Management
product_items/add 添加商品
Ads Management
product_items/get 获取商品
Ads Management
product_items_detail/get 获取商品详情
Ads Management
product_items/update 更新商品信息
Ads Management
products_system_status/get 获取审核失败的商品
Ads Management
动态商品模板 dynamic_ad_templates/get 获取动态商品广告模板
Ads Management
动态商品图片 dynamic_ad_images/add 根据DPA模板生成图片
Ads Management
dynamic_ad_images/get 获取DPA模板生成的图片
Ads Management
微信原生页 wechat_pages/add 创建微信原生页
Ads Management
wechat_pages/get 获取微信原生页
Ads Management
wechat_pages/delete 删除微信原生页
Ads Management
动态商品视频 dynamic_ad_video/add 根据DPA模板生成视频
Ads Management
应用宝渠道包 android_channel_packages/get 获取安卓渠道包
Ads Management
广告渠道包 android_union_channel_packages/get 获取广告渠道包
Ads Management
优量汇流量包 union_position_packages/add 创建联盟流量包
Ads Management
union_position_packages/get 获取联盟流量包
Ads Management
union_position_packages/delete 删除联盟流量包
Ads Management
资产授权 asset_permissions/add 资产权限授予
Ads Management
asset_permissions/delete 资产权限回收
Ads Management
推广计划 campaigns/add 创建推广计划
Ads Management
campaigns/update 更新推广计划
Ads Management
campaigns/get 获取推广计划
Ads Management
Ads Insights
campaigns/delete 删除推广计划
Ads Management
广告组 adgroups/add 创建广告组
Ads Management
adgroups/update 更新广告组
Ads Management
adgroups/get 获取广告组
Ads Management
Ads Insights
adgroups/delete 删除广告组
Ads Management
广告创意 adcreatives/add 创建广告创意
Ads Management
adcreatives/update 更新广告创意
Ads Management
adcreatives/get 获取广告创意
Ads Management
Ads Insights
adcreatives/delete 删除广告创意
Ads Management
动态创意 dynamic_creatives/add 创建动态创意
Ads Management
dynamic_creatives/update 更新动态创意
Ads Management
dynamic_creatives/get 获取动态创意
Ads Management
广告 ads/add 创建广告
Ads Management
ads/update 更新广告
Ads Management
ads/get 获取广告
Ads Management
Ads Insights
ads/delete 删除广告
Ads Management
定向 targetings/add 创建定向
Ads Management
targetings/update 更新定向
Ads Management
targetings/get 获取定向
Ads Management
Ads Insights
targetings/delete 删除定向
Ads Management
批量操作 batch_operation/add 批量操作(待废弃)
Ads Management
batch_requests/add 批量操作
Ads Management
advertiser/update_daily_budget 批量修改广告主日限额
Ads Management
campaigns/update_daily_budget 批量修改推广计划日限额
Ads Management
adgroups/update_daily_budget 批量修改广告组日限额
Ads Management
campaigns/update_configured_status 批量修改推广计划开启/暂停状态
Ads Management
adgroups/update_configured_status 批量修改广告组开启/暂停状态
Ads Management
ads/update_configured_status 批量修改广告开启/暂停状态
Ads Management
adgroups/update_datetime 批量修改广告组投放起止时间
Ads Management
adgroups/update_bid_amount 批量修改广告组出价
Ads Management
广告数据洞察 daily_reports/get 获取日报表
Ads Insight
hourly_reports/get 获取小时报表
Ads Insight
targeting_tag_reports/get 获取定向标签报表
Ads Insights
product_catalogs_reports/get 获取商品库报表
Ads Insights
async_reports/add 创建异步报表任务
Ads Insight
async_reports/get 获取异步报表任务
Ads Insight
async_report_files/get 获取异步报表文件
Ads Insight
人群数据洞察 custom_audience_insights/get 人群洞察分析
Audience Management
订单数据 ecommerce_order/get 获取订单数据
Ads Insight
ecommerce_order/update 更新订单状态
Ads Insight
获取表单线索 wechat_leads/get 获取微信广告平台带来的线索
Ads Insight
leads/get 获取API投放微信表单广告带来的线索
Ads Insight
lead_clues/get 获取线索列表
Ads Insight
lead_clues/update 回传有效线索
Ads Insight
人群价值分析 custom_audience_reports/get 人群价值分析
Audience Management
获取微信广告关注信息 wechat_ad_followers/get 获取微信广告关注信息
Ads Insight
客户人群 custom_audiences/add 创建客户人群
Audience Management
custom_audiences/update 更新客户人群
Audience Management
custom_audiences/get 获取客户人群
Audience Management
custom_audiences/delete 删除客户人群
Audience Management
客户人群数据文件 custom_audience_files/add 创建客户人群数据文件
Audience Management
custom_audience_files/get 获取客户人群数据文件
Audience Management
客户人群数预估 custom_audience_estimations/get 人群覆盖数预估
Audience Management
人群授权 audience_grant_relations/add 添加人群授权
Audience Management
audience_grant_relations/get 获取人群授权信息
Audience Management
标签人群 labels/get 标签广场标签获取
Audience Management
数据加密用盐管理 custom_data_salt/get 获取盐列表
Audience Management
客户标签 custom_tags/add 创建客户标签
Audience Management
custom_tags/get 获取客户标签
Audience Management
custom_tags/update 更新客户标签
Audience Management
custom_tags/delete 删除客户标签
Audience Management
标签数据文件 custom_tag_files/add 上传客户标签数据文件
Audience Management
custom_tag_files/get 查询客户标签数据文件
Audience Management
用户属性数据源 user_property_sets/add 创建用户属性数据源
Audience Management
user_property_sets/update 更新用户属性数据源
Audience Management
user_property_sets/get 获取用户属性数据源
Audience Management
用户属性数据 user_properties/add 上传用户属性数据
Audience Management
用户行为数据源 user_action_sets/add 创建用户行为数据源
User Actions
user_action_sets/get 获取用户行为数据源
User Actions
user_action_set_reports/get 获取用户行为数据源报表
User Actions
用户行为数据 user_actions/add 上传用户行为数据
User Actions
定向标签 targeting_tags/get 获取定向标签
Ads Insight
Ads Management
创意形式 adcreative_templates/get 创意形式列表信息查询
Ads Management
Ads Insight
adcreative_template_detail/get 创意形式详情信息查询
Ads Management
Ads Insight
广告投放能力 capabilities/get 查询广告相关权限
Ads Management
人数预估 estimation/get 人数预估
Audience Management
广告预览 adcreative_previews/add 创建广告预览
Ads Management
adcreative_previews/get 获取广告预览
Ads Management
异步任务 async_tasks/add 创建异步任务
Ads Insight
async_tasks/get 获取异步任务
Ads Insight
async_task_files/get 获取异步任务文件
Ads Insight
广告素材预审 compliance_validation/get 获取广告素材预审结果
Ads Management
拆分对比实验 split_tests/add 拆分对比实验创建
Ads Management
split_tests/update 拆分对比实验修改
Ads Management
split_tests/delete 拆分对比实验删除
Ads Management
split_tests/get 拆分对比实验获取
Ads Management
广告诊断 diagnosis/get 广告诊断结果获取(待废弃)
Ads Management
ad_diagnosis/get 广告诊断结果获取
Ads Management
广告状态获取 system_status/get 广告状态获取
Ads Management
广告创意预览 adcreative_template_preview/get 广告创意预览(待废弃)
Ads Management
adcreative_template_previews/get 广告创意预览
Ads Management
微信广告标签 wechat_ad_labels/get 获取微信广告标签
Ads Management
图片处理 image_processing/add 进行图片处理
Ads Management
转化归因 conversions/get 获取转化归因
Ads Management