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更新动态创意
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V1.1
loading

所属权限 Ads Management
请求地址 dynamic_creatives/update
请求方法 post

全局参数

全局参数是指每一个接口都需要使用到的参数。详情参考,代码案例参考

参数名称 参数类型
access_token 授权令牌,完成 OAuth 2.0 授权后获得,参考授权认证章节
timestamp

当前的时间戳,单位为秒,允许客户端请求最大时间误差为 300 秒。

MarketingAPI 所使用的时间戳,若无特殊说明,均为秒级时间戳

MarketingAPI 所使用的时区为 GMT+8,例如当时间戳为 1494840119 时,表示 2017-05-15 17:21:59

nonce 随机字串标识,不超过 32 个字符,由调用方自行生成,需保证全局唯一性
fields get 接口增加 fields 字段,用于指定返回参数的字段列表,为选填字段。fields 取值范围为 get 接口返回的 list 中的字段。如不填写,则根据默认值进行返回

请求参数

标有*的参数为必填项

名称 类型 描述
account_id*
integer 广告主帐号 id,有操作权限的帐号 id,不支持代理商 id
dynamic_creative_id*
integer 广告创意 id
dynamic_creative_template_id
integer 创意规格 id,具体请咨询您的运营接口人,也可通过 [创意规格查询工具] 进行查询,dynamic_creative_type 为 DYNAMIC_CREATIVE_TYPE_PROGRAM 时不传该参数
dynamic_creative_elements
struct 创意元素
image
string 图片 id,通过 [images 模块] 上传图片后获得,图片 id
字段长度最小 1 字节,长度最大 192 字节
image2
string 素材图片 2 的 id,通过 [images 模块] 上传图片后获得,素材图片 2 的 id
字段长度最小 1 字节,长度最大 192 字节
image3
string 素材图片 3 的 id,通过 [images 模块] 上传图片后获得,素材图片 3 的 id
字段长度最小 1 字节,长度最大 192 字节
title
string 广告文案
字段长度最小 1 字节,长度最大 10240 字节
description
string 广告描述
字段长度最小 1 字节,长度最大 10240 字节
corporate
struct 商标
corporate_name
string 商标名称
字段长度最小 1 字节,长度最大 10240 字节
corporate_img
string 商标图片 id,通过 [images 模块] 上传图片后获得,商标图片 id
字段长度最小 1 字节,长度最大 192 字节
video
string 视频 id,通过 [videos 模块] 上传视频后获得,视频 id
字段长度最小 1 字节,长度最大 192 字节
image_options
string[] 图片墙,图片 id 通过 [images 模块] 上传图片获得,图片墙
数组最小长度 0,最大长度 12
字段长度最小 1 字节,长度最大 384 字节
image_list_options
array[] 注意,该结构为二维数组,外层数组中的每个元素为 imgae_list,内层数组中的元素为 image,示例:image_list_options:[[image1_1, image1_2],[image2_1, image2_2]],图片墙
数组最小长度 0,最大长度 12
数组最小长度 1,最大长度 12
title_options
string[] 广告文案
数组最小长度 0,最大长度 10
字段长度最小 1 字节,长度最大 10240 字节
description_options
string[] 广告描述
数组最小长度 0,最大长度 10
字段长度最小 1 字节,长度最大 360 字节
video_options
string[] 视频
数组最小长度 0,最大长度 12
字段长度最小 1 字节,长度最大 384 字节
short_video_struct_options
struct[] 视频
数组最小长度 0,最大长度 12
字段长度最小 1 字节,长度最大 384 字节
short_video1
integer 视频
数组最小长度 0,最大长度 12
字段长度最小 1 字节,长度最大 384 字节
short_video2
integer 视频 id,通过 [videos 模块] 上传视频后获得
deep_link_type
string 应用直达点击方式
字段长度最小 1 字节,长度最大 96 字节
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, RESERVE_LIVE, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
image_list
string[] 图片墙,图片 id 通过 [images 模块] 上传图片获得,图片墙
数组最小长度 1,最大长度 12
字段长度最小 1 字节,长度最大 192 字节
element_story
struct[] 集装箱创意组合,具体请咨询你的运营接口人,集装箱创意组合
数组最小长度 1,最大长度 14
image
string 图片 id,通过 [images 模块] 上传图片后获得,图片 id
字段长度最小 1 字节,长度最大 192 字节
image2
string 素材图片 2 的 id,通过 [images 模块] 上传图片后获得,素材图片 2 的 id
字段长度最小 1 字节,长度最大 192 字节
description
string 广告描述
字段长度最小 1 字节,长度最大 10240 字节
url
string 跳转链接
字段长度最小 1 字节,长度最大 1536 字节
title
string 广告文案
字段长度最小 1 字节,长度最大 10240 字节
url
string 跳转链接
字段长度最小 1 字节,长度最大 1536 字节
button_text
string 跳转按钮文字
字段长度最小 1 字节,长度最大 96 字节
bottom_text
string 左下辅助文字
字段长度最小 1 字节,长度最大 96 字节
countdown_begin
integer 倒计时开始时间戳,unix 时间戳,单位秒
最小值 0,最大值 9999999999
countdown_expiring_timestamp
integer 倒计时截止时间戳,unix 时间戳,单位秒
最小值 1000000000,最大值 9999999999
countdown_price
string 倒计时价格
字段长度最小 0 字节,长度最大 10 字节
countdown_time_type
enum 倒计时时间类型 0:距离活动开始 1:距离活动结束,[枚举详情]
枚举列表:{ COUNTDOWN_TIME_START, COUNTDOWN_TIME_END }
mini_program_id
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
label
struct[] 标签数组
数组最小长度 1,最大长度 255
content*
string 标签内容
字段长度最小 1 字节,长度最大 255 字节
type
enum 创意标签类型,[枚举详情]
枚举列表:{ LABEL_TYPE_COMMON, LABEL_TYPE_CUSTOMIZETEXT, LABEL_TYPE_ICON, LABEL_TYPE_DYNAMIC }
display_content
string 标签显示内容
字段长度最小 0 字节,长度最大 255 字节
product_tags
enum[] product_tags,[枚举详情]
数组最小长度 1,最大长度 2
枚举列表:{ ONLY_FOR_NEW_CUSTOMER, OVERSEAS_SHOPPING, COUPON, DISCOUNT, FREE_SHIPPING, CASH_ON_DELIVERY }
logo_description
string 素材标题,仅在规格支持时传入,详见规格详情
字段长度最小 1 字节,长度最大 250 字节
logo
string 标签广告 logo 图片 id,通过 [images 模块] 上传图片后获得,仅在规格支持时传入,详见规格详情
字段长度最小 1 字节,长度最大 64 字节
left_bottom_txt
string 左下角描述
字段长度最小 1 字节,长度最大 192 字节
animation_effect
string 动画效果
字段长度最小 1 字节,长度最大 96 字节
phone
string 电话号码
字段长度最小 1 字节,长度最大 96 字节
short_video_struct
struct 短视频结构,短视频结构,支持 short_video1,short_video2
short_video1
integer 视频 id,通过 [videos 模块] 上传视频后获得
short_video2
integer 视频 id,通过 [videos 模块] 上传视频后获得
long_video_struct
struct 完整视频结构,完整视频结构,支持 long_video1,long_video2
long_video1
integer 视频 id,通过 [videos 模块] 上传视频后获得
long_video2
integer 视频 id,通过 [videos 模块] 上传视频后获得
banner_content
struct banner 素材内容
image*
string 图片 id,通过 [images 模块] 上传图片后获得,图片 id
字段长度最小 1 字节,长度最大 192 字节
title*
string 广告文案
字段长度最小 1 字节,长度最大 10240 字节
url*
string 跳转链接
字段长度最小 1 字节,长度最大 1536 字节
card_content
struct 卡片素材内容
image*
string 图片 id,通过 [images 模块] 上传图片后获得,图片 id
字段长度最小 1 字节,长度最大 192 字节
description*
string 广告描述
字段长度最小 1 字节,长度最大 10240 字节
url*
string 跳转链接
字段长度最小 1 字节,长度最大 1536 字节
video_popup_button
struct 视频浮层按钮信息
video_popup_button_text
string 视频浮层按钮文案
字段长度最小 1 字节,长度最大 192 字节
video_popup_button_url
string 视频浮层按钮链接
字段长度最小 1 字节,长度最大 2048 字节
button_url
string 按钮链接
字段长度最小 1 字节,长度最大 2048 字节
brand
struct 品牌形象结构,品牌形象元素,支持 brand_img,brand_name,brand_description
brand_img
string 广告主头像图片 id,通过 [images 模块] 上传图片后获得,仅在规格支持时传入,详见规格详情
字段长度最小 1 字节,长度最大 384 字节
brand_name
string 广告主名称
字段长度最小 1 字节,长度最大 192 字节
brand_description
string 广告文案
字段长度最小 1 字节,长度最大 192 字节
main_jump_info
struct[] 跳转落地页信息数组
数组最小长度 1,最大长度 255
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
caption
string 消息标题
字段长度最小 1 字节,长度最大 96 字节
head_line
string 消息标题
字段长度最小 1 字节,长度最大 192 字节
shop_image_struct
struct 卖点图
shop_image_switch
boolean 卖点图开关
可选值:{ true, false }
dynamic_shop_image_switch
boolean 卖点图轮播开关
可选值:{ true, false }
shop_image_id
string 卖点图片 id
字段长度最小 1 字节,长度最大 2048 字节
shop_image_title
string 卖点图标题
字段长度最小 1 字节,长度最大 2048 字节
shop_image_description
string 卖点图文案
字段长度最小 1 字节,长度最大 2048 字节
chosen_button
struct 选择按钮
chosen_button_text1
string 左侧按钮文字
字段长度最小 1 字节,长度最大 192 字节
chosen_button_landing_page1
struct 跳转落地页信息
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
chosen_button_text2
string 右侧按钮文字
字段长度最小 1 字节,长度最大 192 字节
chosen_button_landing_page2
struct 跳转落地页信息
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
living_desc_struct
struct 轮播文案
living_desc_struct_switch*
boolean 轮播组件开关
可选值:{ true, false }
living_desc_list
string[] 轮播文案
数组最小长度 2,最大长度 5
字段长度最小 1 字节,长度最大 1024 字节
floating_zone_struct
struct 浮层卡片创意内容
floating_zone_switch*
boolean 浮层卡片开关
可选值:{ true, false }
floating_zone_image_id
string 尺寸:512*512,大小:不超过 50 KB,格式:*.jpg|*.jpeg|*.png ;
floating_zone_name
string 文案一,字段长度最小 1 个等宽字符,长度最大 8 等宽字符(即字段最大长度为 8 个中文字或全角标点,16 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_desc
string 文案二,字段长度最小 0 个等宽字符,长度最大 6 等宽字符(即字段最大长度为 6 个中文字或全角标点,12 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_button_text
string 按钮文案,字段长度最小 0 个等宽字符,长度最大 4 等宽字符(即字段最大长度为 4 个中文字或全角标点,8 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_type
enum 浮层卡片类型,[枚举详情]
枚举列表:{ FLOATING_ZONE_TYPE_UNKNOWN, FLOATING_ZONE_TYPE_IMAGE_TEXT, FLOATING_ZONE_TYPE_SINGLE_IMAGE, FLOATING_ZONE_TYPE_MULTI_BUTTON, FLOATING_ZONE_TYPE_SLIDER_CARD }
floating_zone_single_image_id
string 尺寸: 540*276 ,大小:不超过 50 KB,格式:*.jpg|*.jpeg|*.png ;
floating_zone_bgcolor
string 16 进制颜色
字段长度最小 4 字节,长度最大 7 字节
floating_zone_jump_info
struct[] 跳转落地页信息数组
数组最小长度 1,最大长度 255
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
floating_zone_info_type
enum 浮层卡片信息类型,[枚举详情]
枚举列表:{ FLOATING_ZONE_INFO_DEFAULT, FLOATING_ZONE_INFO_TYPE_NORMAL, FLOATING_ZONE_INFO_TYPE_PRODUCT }
canvas_share_image
string 图片 URL
字段长度最小 1 字节,长度最大 2048 字节
wegame_info_spec
struct 小游戏结束页能力
wegame_info_switch
boolean 小游戏结束页开关
可选值:{ true, false }
wechat_channels_spec
struct 微信视频号信息
export_id
string 视频号 id
字段长度最小 0 字节,长度最大 1024 字节
username*
string 视频号 username
字段长度最小 0 字节,长度最大 1024 字节
live_promoted_type
enum 视频号直播推广形式,[枚举详情]
枚举列表:{ LIVE_PROMOTED_TYPE_NATIVE_VIDEO, LIVE_PROMOTED_TYPE_SHORT_VIDEO }
finder_object_visibility
boolean 是否沉淀动态
可选值:{ true, false }
title_component_options
struct[] 文本组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
string 创意组件文本信息
字段长度最小 1 字节,长度最大 256 字节
description_component_options
struct[] 文本组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
string 创意组件文本信息
字段长度最小 1 字节,长度最大 256 字节
image_component_options
struct[] 单图组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
image_list_component_options
struct[] 图集组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 图集
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
image_text_list_component_options
struct[] 图文组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 图文组件
image
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
text
string 图文组件文案
字段长度最小 0 字节,长度最大 256 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
image2_component_options
struct[] 单图组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
landing_page_component_options
struct[] 跳转组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
brand_component_options
struct[] 品牌形象组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 品牌形象结构
brand_img
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
brand_name
string 品牌名称
字段长度最小 0 字节,长度最大 250 字节
long_sublink_component_options
struct[] 长子链组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 长子链结构
text
string 长子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
tag
string 长子链标签
字段长度最小 0 字节,长度最大 100 字节
long_sublink_list_component_options
struct[] 长子链组
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 长子链组
数组最小长度 0,最大长度 100
text
string 长子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
tag
string 长子链标签
字段长度最小 0 字节,长度最大 100 字节
short_sublink_component_options
struct[] 短子链组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 短子链组件
text
string 短子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
short_sublink_list_component_options
struct[] 短子链组
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 短子链组
数组最小长度 0,最大长度 100
text
string 短子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
video_component_options
struct[] 视频组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 视频组件
video
struct 视频结构
video_id*
int64
字段长度最小 1 字节,长度最大 64 字节
video_url
string 视频的 url
字段长度最小 1 字节,长度最大 250 字节
cover_image
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
consult_component_options
struct[] 咨询组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 咨询组件
id
integer 咨询组件值
最小值 0,最大值 4294967295
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
phone_component_options
struct[] 电话组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 电话组件
id
integer 电话件值,电话组件值
最小值 1,最大值 4294967295
form_component_options
struct[] 表单组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 表单组件
id
integer 表单组件值
最小值 1,最大值 4294967295
holiday_logo_component_options
struct[] 节日 logo 组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 节日 logo 组件
text
string 节日 logo 文案
字段长度最小 1 字节,长度最大 128 字节
begin_time
integer 开始投放时间点(时间戳),大于等于 0,且小于 end_time
最小值 0,最大值 9999999999
end_time
integer 结束投放时间点(时间戳),大于等于今天,且大于 begin_time
最小值 0,最大值 9999999999
action_button_component_options
struct[] 行动按钮组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 行动按钮结构
button_text
string action_button button_text
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
chosen_button_component_options
struct[] 选择按钮组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 选择按钮结构
left_button_text
string chosen_button_text
字段长度最小 0 字节,长度最大 100 字节
left_jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
right_button_text
string chosen_button_text
字段长度最小 0 字节,长度最大 100 字节
right_jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
video2_component_options
struct[] 视频组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 视频组件
video
struct 视频结构
video_id*
int64
字段长度最小 1 字节,长度最大 64 字节
video_url
string 视频的 url
字段长度最小 1 字节,长度最大 250 字节
cover_image
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
image_list_jump_info
struct[] 跳转落地页信息数组
数组最小长度 1,最大长度 255
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
excitation_text
string 激励文案,激励文案,如果落地页选择互动类型的,这里只能使用'完成互动'
字段长度最小 0 字节,长度最大 192 字节
origin_video
string 视频 id,通过 [videos 模块] 上传视频后获得,视频 id
字段长度最小 1 字节,长度最大 192 字节
red_envelope_struct
struct 剧情红包组件
red_envelope_switch
boolean 剧情红包组件
可选值:{ true, false }
red_envelope_image_id
string 图片 id,通过 [images 模块] 上传图片后获得,图片 id
字段长度最小 1 字节,长度最大 192 字节
red_envelope_extra_scene_id
string Canvas
字段长度最小 1 字节,长度最大 1024 字节
red_envelope_appear_time_ms
integer 剧情红包出现时间
最小值 0,最大值 4294967295
red_envelope_disappear_time_ms
integer 剧情红包结束时间
最小值 0,最大值 4294967295
red_envelope_origin_extra_scene_id
string Canvas
字段长度最小 1 字节,长度最大 1024 字节
red_barrage_switch
boolean 剧情红包组件
可选值:{ true, false }
button_text_jump_info
struct 跳转落地页信息
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
image3_component_options
struct[] 单图组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 图片结构
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
promotion_sublink_component_options
struct[] 活动促销组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct 活动促销组件结构
title
string promotion_sublink_title
字段长度最小 0 字节,长度最大 100 字节
description
string promotion_sublink_description
字段长度最小 0 字节,长度最大 100 字节
button_text
string promotion_sublink_description
字段长度最小 0 字节,长度最大 100 字节
jump_info
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
wxgame_playable_page_spec
struct 小游戏试玩页组件
wxgame_playable_page_switch
boolean 小游戏试玩页组件开关
可选值:{ true, false }
wxgame_playable_page_path
string 小游戏试玩页
字段长度最小 0 字节,长度最大 1024 字节
wxgame_playable_page_end_cover_img
string 结束页图片 id
字段长度最小 0 字节,长度最大 64 字节
wxgame_playable_page_end_desc
string 小游戏试玩页结束页文案
字段长度最小 0 字节,长度最大 200 字节
wxgame_playable_page_orientation
enum 小游戏试玩页横竖屏标记信息,[枚举详情]
枚举列表:{ PORTRAIT, LANDSCAPE }
main_jump_info
struct[] 跳转落地页信息数组
数组最小长度 1,最大长度 255
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
mdpa_title_component_options
struct[] 商品标题
数组最小长度 1,最大长度 100
component_id
integer 创意组件 id
value
struct 商品标题组件
title
string 商品标题
字段长度最小 1 字节,长度最大 100 字节
mdpa_desc_component_options
struct[] 商品描述
数组最小长度 1,最大长度 200
component_id
integer 创意组件 id
value
struct 商品描述组件
description
string 商品描述
字段长度最小 1 字节,长度最大 300 字节
list_sublink_component_options
struct[] 列表子链组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 列表子链
数组最小长度 0,最大长度 100
text1
string 列表子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info1
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
text2
string 列表子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info2
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
text3
string 列表子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info3
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
text4
string 列表子链名称
字段长度最小 0 字节,长度最大 100 字节
jump_info4
struct[] 落地页列表
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string 微信小游戏小程序跳转链接,按照微信开放平台文档进行开发后的一个静态页面,参考:https://developers.weixin.qq.com/minigame/dev/wxcloud/guide/staticstorage/jump-miniprogram.html
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏 openlink 落地页
landing_page_type*
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_QUICK }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 创意覆盖原生页选项,[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_ARTICAL_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_FULL_SCREEN_WECHAT, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK, PAGE_TYPE_WECHAT_CONSULT, PAGE_TYPE_WECOM_CONSULT, PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_WECHAT_FOCUS_DAILOG, PAGE_TYPE_WECHAT_MOMENTS_SCAN_PHOTO, PAGE_TYPE_WECHAT_MOMENTS_SUBSCRIPTION, PAGE_TYPE_WECHAT_RED_PACKET_COVER, PAGE_TYPE_WECHAT_VIDEO_TOPIC, PAGE_TYPE_CHANNELS_HALF_CARD, PAGE_TYPE_APP_DEEP_LINK, PAGE_TYPE_UNIVERSAL_LINK, PAGE_TYPE_NOT_USED, PAGE_TYPE_CUSTOM_TV, PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, PAGE_TYPE_LINGQUE_H5, PAGE_TYPE_LINGQUE_MINI_PROGRAM, PAGE_TYPE_WECHAT_APPOINTMENT_CARD, PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,若不填写,则默认显示【查看详情】,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
image_list3_component_options
struct[] 图集组件
数组最小长度 0,最大长度 100
component_id
integer 创意组件 id
value
struct[] 图集
image_id*
int64 图片 id,通过 [images 模块] 上传图片后获得
字段长度最小 1 字节,长度最大 64 字节
image_url
string 图片的 url
字段长度最小 1 字节,长度最大 500 字节
wechat_channels_cover_img_show_type
enum 视频号封面图显示类型,[枚举详情]
枚举列表:{ COVER_IMG_SHOW_TYPE_DEFAULT, COVER_IMG_SHOW_TYPE_TITLE, COVER_IMG_SHOW_TYPE_CENTER }
mini_card_link
struct 图文链接
mini_card_link_description
string 图文链接描述文案
字段长度最小 1 字节,长度最大 24 字节
mini_card_link_image
string 图文链接图片
字段长度最小 0 字节,长度最大 384 字节
mini_card_link_button_text
string 图文链接按钮文案
字段长度最小 1 字节,长度最大 12 字节
deep_link_url
string 应用直达页 URL
字段长度最小 0 字节,长度最大 2048 字节
impression_tracking_url
string 曝光监控地址,监控地址主域只允许白名单内的域名,详见 [第三方监控]
字段长度最小 0 字节,长度最大 1023 字节
click_tracking_url
string 监控链接,监控地址主域只允许白名单内的域名,详见 [第三方监控]
字段长度最小 0 字节,长度最大 1024 字节
feeds_video_comment_switch
boolean 视频广告评论开关
可选值:{ true, false }
union_market_switch
boolean 联盟下载器开关
可选值:{ true, false }
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
link_page_type
enum 文字链跳转类型类型,[枚举详情]
枚举列表:{ LINK_PAGE_TYPE_NOT_USED, LINK_PAGE_TYPE_DEFAULT, LINK_PAGE_TYPE_CANVAS_WECHAT, LINK_PAGE_TYPE_ARTICAL_WECHAT, LINK_PAGE_TYPE_MINI_PROGRAM_WECHAT, LINK_PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, LINK_PAGE_TYPE_MINI_GAME_WECHAT, LINK_PAGE_TYPE_FENGYE_ECOMMERCE, LINK_PAGE_TYPE_XJ_ANDROID_APP_H5, LINK_PAGE_TYPE_XJ_IOS_APP_H5, LINK_PAGE_TYPE_XJ_WEBSITE_H5, LINK_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LINK_PAGE_TYPE_XJ_QUICK, LINK_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LINK_PAGE_TYPE_WECHAT_CONSULT, LINK_PAGE_TYPE_WECOM_CONSULT, LINK_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LINK_PAGE_TYPE_LINGQUE_H5, LINK_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LINK_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
link_page_spec
struct 文字链跳转信息,根据不同 promoted_object_type 和 page_type、link_page_type,要求的 link_page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
conversion_data_type
enum 数据展示数据类型,[枚举详情]
枚举列表:{ CONVERSION_DATA_DEFAULT, CONVERSION_DATA_FRIEND_PLAY, CONVERSION_DATA_APP_DOWNLOAD, CONVERSION_DATA_ONSHOP, CONVERSION_DATA_ADMETRIC, CONVERSION_DATA_FRIEND_FOLLOW, CONVERSION_DATA_PRODUCT_DATA }
conversion_target_type
enum 数据展示转化数据量类型,仅投朋友圈流量且 conversion_data_type 为 CONVERSION_DATA_ADMETRIC 时可设置,[枚举详情]
枚举列表:{ CONVERSION_TARGET_DEFAULT, CONVERSION_TARGET_GET, CONVERSION_TARGET_RESERVE, CONVERSION_TARGET_BOOK, CONVERSION_TARGET_BUY, CONVERSION_TARGET_APPLY, CONVERSION_TARGET_CONSULT, CONVERSION_TARGET_DOWNLOAD, CONVERSION_TARGET_PLAYING, CONVERSION_TARGET_CLICK, CONVERSION_TARGET_SEE, CONVERSION_TARGET_INVOLVE, CONVERSION_TARGET_OPEN, CONVERSION_TARGET_PURCHASE, CONVERSION_TARGET_BROWSE, CONVERSION_TARGET_TRY, CONVERSION_TARGET_DRIVE, CONVERSION_TARGET_ENTER, CONVERSION_TARGET_READ, CONVERSION_TARGET_FOLLOW, CONVERSION_TARGET_USE, CONVERSION_TARGET_EXPERIENCE, CONVERSION_TARGET_SETUP, CONVERSION_TARGET_SECKILL, CONVERSION_TARGET_ADD_WECOM, CONVERSION_TARGET_LIKE, CONVERSION_TARGET_DONATION, CONVERSION_TARGET_GOOD_DEED }
qq_mini_game_tracking_query_string
string 为 QQ 小游戏落地页地址增加独立的监控参数,可选填,为 QQ 小游戏落地页地址增加独立的监控参数
字段长度最小 0 字节,长度最大 2048 字节
android_deep_link_app_id
string 安卓应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
ios_deep_link_app_id
string IOS 应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
universal_link_url
string 通用链接页 URL
字段长度最小 0 字节,长度最大 2048 字节
share_content_spec
struct 分享信息,仅在部分朋友圈创意规格下设置有效,具体可通过 [创意规格查询工具] 或 adcreative_templates/get 接口进行查询,若该字段不为空,则表示投放简版原生推广页(点击图片后会跳转至系统自动生成的简版原生推广页)
share_title*
string 简版原生页分享标题,字段长度最小 1 个等宽字符,长度最大 14 个等宽字符(即字段最大长度为 14 个中文字或全角标点,28 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
share_description*
string 简版原生页分享描述,字段长度最小 1 个等宽字符,长度最大 20 个等宽字符(即字段最大长度为 20 个中文字或全角标点,40 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
profile_id
integer 朋友圈头像昵称跳转页 id,仅微信朋友圈广告(site_set=SITE_SET_MOMENTS)的创意形式支持
component_id
integer 附加创意组件 id
最小值 1,最大值 4294967295
online_enabled
boolean 是否开启“创意修改、广告不下线”功能,默认均为 false(不开启创意修改、原广告不下线功能)当且仅当广告创意的状态为审核通过,且 site_set !=SITE_SET_WECHAT 时,可将此字段设置为 true, 可选值:{ true, false },true:是,false:否
可选值:{ true, false }
revised_adcreative_spec
struct 修改后的创意内容,当且仅当 online_enabled = true 时,此字段允许写入
revised_adcreative_elements
struct 修改后的创意元素,填写要求同 adcreative_elements,当且仅当 online_enabled = true 时,此字段允许写入,创意元素
revised_page_spec
struct 修改后的落地页,填写要求同 page_spec,当且仅当 online_enabled = true 时,此字段允许写入,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
video_end_page
struct 视频播放结束页,(当前仅支持互动推广页)
end_page_id*
string 视频播放结束页 id
字段长度最小 1 字节,长度最大 20 字节
end_page_type*
enum 视频播放结束页类型,[枚举详情]
枚举列表:{ VIDEO_END_PAGE_TYPE_PLAY_H5 }
webview_url
string 简易原生页嵌入 Webview url,和 simple_canvas_sub_type 配合使用,关系如下:SIMPLE_CANVAS_SUB_TYPE_URL,SIMPLE_CANVAS_SUB_TYPE_SLIDE_UP 时必填,SIMPLE_CANVAS_SUB_TYPE_WEB_STORE 时系统其他填充为 web store 地址,其他情况无效。
字段长度最小 0 字节,长度最大 1023 字节
simple_canvas_sub_type
enum 简版原生页子类型(灰度中),仅在简版原生页下生效,其他情况改字段内容会被忽略,[枚举详情]
枚举列表:{ SIMPLE_CANVAS_SUB_TYPE_UNKNOWN, SIMPLE_CANVAS_SUB_TYPE_DEFAULT, SIMPLE_CANVAS_SUB_TYPE_URL, SIMPLE_CANVAS_SUB_TYPE_SLIDE_UP, SIMPLE_CANVAS_SUB_TYPE_WEB_STORE, SIMPLE_CANVAS_SUB_TYPE_CHOOSE }
floating_zone
struct 浮层卡片创意内容
floating_zone_switch*
boolean 浮层卡片开关
可选值:{ true, false }
floating_zone_image_id
string 尺寸:512*512,大小:不超过 50 KB,格式:*.jpg|*.jpeg|*.png ;
floating_zone_name
string 文案一,字段长度最小 1 个等宽字符,长度最大 8 等宽字符(即字段最大长度为 8 个中文字或全角标点,16 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_desc
string 文案二,字段长度最小 0 个等宽字符,长度最大 6 等宽字符(即字段最大长度为 6 个中文字或全角标点,12 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_button_text
string 按钮文案,字段长度最小 0 个等宽字符,长度最大 4 等宽字符(即字段最大长度为 4 个中文字或全角标点,8 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
floating_zone_type
enum 浮层卡片类型,[枚举详情]
枚举列表:{ FLOATING_ZONE_TYPE_UNKNOWN, FLOATING_ZONE_TYPE_IMAGE_TEXT, FLOATING_ZONE_TYPE_SINGLE_IMAGE, FLOATING_ZONE_TYPE_MULTI_BUTTON, FLOATING_ZONE_TYPE_SLIDER_CARD }
floating_zone_single_image_id
string 尺寸: 540*276 ,大小:不超过 50 KB,格式:*.jpg|*.jpeg|*.png ;
floating_zone_bgcolor
string 16 进制颜色
字段长度最小 4 字节,长度最大 7 字节
floating_zone_jump_info
struct[] 跳转落地页信息数组
数组最小长度 1,最大长度 255
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
floating_zone_info_type
enum 浮层卡片信息类型,[枚举详情]
枚举列表:{ FLOATING_ZONE_INFO_DEFAULT, FLOATING_ZONE_INFO_TYPE_NORMAL, FLOATING_ZONE_INFO_TYPE_PRODUCT }
marketing_pendant_image_id
string 挂件图,悬浮展示在竖版视频上以展示营销卖点。
[images 模块] 上传图片后获得该 id 并在参数中传入,上传图片时需指定 image_usage 字段。字段长度最小 1 字节,长度最大 64 字节
仅在规格支持时传入,可通过 [创意规格查询工具] 查询
字段长度最小 0 字节,长度最大 64 字节
barrage_list
struct[] 弹幕列表
数组最小长度 0,最大长度 20
id*
integer 弹幕 id
countdown_switch
boolean 倒计时组件开关
可选值:{ true, false }
app_gift_pack_code
struct 礼包码,微信朋友圈广告创意形式需要填写,礼包码
code
string 礼包码,微信朋友圈广告创意形式需要填写,礼包码
字段长度最小 0 字节,长度最大 450 字节
tips
string 礼包码提示,微信朋友圈广告创意形式需要填写,礼包码提示
description
string 礼包描述
字段长度最小 0 字节,长度最大 36 字节
game_gift_id
string 游戏圈礼包 id
字段长度最小 0 字节,长度最大 450 字节
game_gift_image_id
string 游戏圈礼包图片
字段长度最小 0 字节,长度最大 450 字节
landing_page_options
struct[] 落地页集合,支持使用多组落地页
数组最小长度 1,最大长度 20
page_type*
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
link_page_type
enum 文字链跳转类型类型,[枚举详情]
枚举列表:{ LINK_PAGE_TYPE_NOT_USED, LINK_PAGE_TYPE_DEFAULT, LINK_PAGE_TYPE_CANVAS_WECHAT, LINK_PAGE_TYPE_ARTICAL_WECHAT, LINK_PAGE_TYPE_MINI_PROGRAM_WECHAT, LINK_PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, LINK_PAGE_TYPE_MINI_GAME_WECHAT, LINK_PAGE_TYPE_FENGYE_ECOMMERCE, LINK_PAGE_TYPE_XJ_ANDROID_APP_H5, LINK_PAGE_TYPE_XJ_IOS_APP_H5, LINK_PAGE_TYPE_XJ_WEBSITE_H5, LINK_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LINK_PAGE_TYPE_XJ_QUICK, LINK_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LINK_PAGE_TYPE_WECHAT_CONSULT, LINK_PAGE_TYPE_WECOM_CONSULT, LINK_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LINK_PAGE_TYPE_LINGQUE_H5, LINK_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LINK_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
link_page_spec
struct 文字链跳转信息,根据不同 promoted_object_type 和 page_type、link_page_type,要求的 link_page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
qq_mini_game_tracking_query_string
string 为 QQ 小游戏落地页地址增加独立的监控参数,可选填,为 QQ 小游戏落地页地址增加独立的监控参数
字段长度最小 0 字节,长度最大 2048 字节
share_content_spec
struct 分享信息,仅在部分朋友圈创意规格下设置有效,具体可通过 [创意规格查询工具] 或 adcreative_templates/get 接口进行查询,若该字段不为空,则表示投放简版原生推广页(点击图片后会跳转至系统自动生成的简版原生推广页)
share_title*
string 简版原生页分享标题,字段长度最小 1 个等宽字符,长度最大 14 个等宽字符(即字段最大长度为 14 个中文字或全角标点,28 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
share_description*
string 简版原生页分享描述,字段长度最小 1 个等宽字符,长度最大 20 个等宽字符(即字段最大长度为 20 个中文字或全角标点,40 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
webview_url
string 简易原生页嵌入 Webview url,和 simple_canvas_sub_type 配合使用,关系如下:SIMPLE_CANVAS_SUB_TYPE_URL,SIMPLE_CANVAS_SUB_TYPE_SLIDE_UP 时必填,SIMPLE_CANVAS_SUB_TYPE_WEB_STORE 时系统其他填充为 web store 地址,其他情况无效。
字段长度最小 0 字节,长度最大 1023 字节
simple_canvas_sub_type
enum 简版原生页子类型(灰度中),仅在简版原生页下生效,其他情况改字段内容会被忽略,[枚举详情]
枚举列表:{ SIMPLE_CANVAS_SUB_TYPE_UNKNOWN, SIMPLE_CANVAS_SUB_TYPE_DEFAULT, SIMPLE_CANVAS_SUB_TYPE_URL, SIMPLE_CANVAS_SUB_TYPE_SLIDE_UP, SIMPLE_CANVAS_SUB_TYPE_WEB_STORE, SIMPLE_CANVAS_SUB_TYPE_CHOOSE }
deep_link_url
string 应用直达页 URL
字段长度最小 0 字节,长度最大 2048 字节
android_deep_link_app_id
string 安卓应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
ios_deep_link_app_id
string IOS 应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
double_deep_link_data
struct 双链应用直达数据
android_deep_link_app_id*
string 安卓应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
android_deep_link_url*
string 应用直达 schema,大于 0 个并小于 2048 个字符
字段长度最小 0 字节,长度最大 2048 字节
ios_deep_link_app_id*
string IOS 应用直达 AppId
字段长度最小 0 字节,长度最大 128 字节
ios_deep_link_url*
string 应用直达 schema,大于 0 个并小于 2048 个字符
字段长度最小 0 字节,长度最大 2048 字节
universal_link_url
string 通用链接页 URL
字段长度最小 0 字节,长度最大 2048 字节
union_market_switch
boolean 联盟下载器开关
可选值:{ true, false }
union_market_spec
struct 厂商下载信息,厂商下载信息,仅可在跳转厂商应用商店(union_market_switch)值为 true 时使用。
union_market_jump_type
enum 厂商直达链接跳转类型,[枚举详情]
枚举列表:{ UNION_MARKET_JUMP_TYPE_DEFAULT, UNION_MARKET_JUMP_TYPE_LANDING_PAGE }
link_name_text
string 文字链文案
button_text_jump_info
struct 跳转落地页信息
page_spec
struct 落地页信息,根据不同 promoted_object_type 和 page_type,要求的 page_spec 信息不同
page_id
int64 落地页 id
page_url
string 落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_spec
struct 小程序落地页,mini_program_id 和 mini_program_path 要同时填写
mini_program_id*
string 小程序 id
字段长度最小 1 字节,长度最大 384 字节
mini_program_path
string 小程序路径
字段长度最小 1 字节,长度最大 2048 字节
mini_program_paths
string[] 小程序落地页 path 列表
数组最小长度 1,最大长度 255
字段长度最小 1 字节,长度最大 2048 字节
mini_program_openlink_option
enum 小程序蹊径落地页开关选项,当投放版位含优量汇时、落地页使用「微信小程序」落地页时,支持使用「蹊径落地页」,默认开启,[枚举详情]
枚举列表:{ MINI_PROGRAM_OPEN_LINK_OPTION_UNKNOWN, MINI_PROGRAM_OPEN_LINK_OPTION_ON, MINI_PROGRAM_OPEN_LINK_OPTION_OFF }
mini_game_spec
struct 小游戏落地页信息
mini_game_tracking_parameter
string 小游戏监控参数,需以英文字符?开头,如:?channel=xxxx,字段长度最小 1 个等宽字符,长度最大 250 个等宽字符(即字段最大长度为 250 个中文字或全角标点,500 个英文字或半角标点。一个等宽字符等价于一个中文,等价于两个英文。)
字段长度最小 0 字节,长度最大 750 字节
mini_game_openlink
string openlink 地址字段,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,支持填写「微信小游戏落地页的 openlink 地址」(白名单灰度中),什么是 opelink 可参考[微信开放文档]
字段长度最小 0 字节,长度最大 2048 字节
mini_game_openlink_page_spec
struct 小游戏蹊径落地页,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中);注意不能同时和「 mini_game_openlink 」同时使用,否则会被蹊径落地页链接覆盖。
landing_page_type*
enum openlink 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_XJ_WEBSITE_H5 }
landing_page_id*
integer 落地页 id
mini_game_openlink_switch
boolean 小游戏蹊径落地页开关,当投放版位含优量汇时、推广目标是微信小游戏推广目标时,落地页使用「微信小游戏」落地页时,支持使用「蹊径落地页」(白名单灰度中)
可选值:{ true, false }
override_canvas_head_option
enum 原生推广页顶部素材和广告创意素材之间的替换关系,(仅在朋友圈广告使用原生推广页情况下有效),[枚举详情]
枚举列表:{ OPTION_CANVAS_OVERRIDE_CREATIVE, OPTION_CREATIVE_OVERRIDE_CANVAS, OPTION_KEEP_DIFFERENT }
dynamic_product_spec
struct 动态多商品广告落地页信息,仅支持 MDPA 广告使用动态落地页(见 dynamic_adcreative_spec.landing_page_url_type) 时填写
page_url
string 动态落地页 url
字段长度最小 1 字节,长度最大 1023 字节
mini_program_paths
string[] 动态多商品广告小程序落地页 path 列表
数组最小长度 1,最大长度 6
字段长度最小 1 字节,长度最大 2048 字节
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
page_type
enum 落地页类型,[枚举详情]
枚举列表:{ PAGE_TYPE_DEFAULT, PAGE_TYPE_TSA_APP, PAGE_TYPE_TSA_WEB_NONE_ECOMMERCE, PAGE_TYPE_CANVAS_WECHAT, PAGE_TYPE_MINI_PROGRAM_WECHAT, PAGE_TYPE_FENGYE_ECOMMERCE, PAGE_TYPE_MINI_GAME_WECHAT, PAGE_TYPE_MOMENTS_SIMPLE_NATIVE_WECHAT, PAGE_TYPE_MINI_PROGRAM_CANVAS_WECHAT, PAGE_TYPE_MINI_GAME_QQ, PAGE_TYPE_MINI_PROGRAM_QQ, PAGE_TYPE_FENGSHU_MINI_PROGRAM, PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, PAGE_TYPE_YUEBAO_QUICKAPP, PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, PAGE_TYPE_XIJING_QUICK }
link_name_type
enum 链接名称类型,[枚举详情]
枚举列表:{ NOT_USED, VIEW_DETAILS, GET_COUPONS, MAKE_AN_APPOINTMENT, BUY_NOW, GO_SHOPPING, ENTER_MINI_PROGRAM, ENTER_MINI_GAME, APPLY_NOW, BOOK_NOW, RESERVATION_BUY, CONSULT_NOW, BOOK_DRIVE, ENTER_OFFICIAL_ACCOUNTS, PLAY_NOW, OPEN_MINI_GAME, DOWNLOAD_APP, DOWNLOAD_GAME, CHECK_IT_OUT, GET_SAMPLES, TRY_NOW, GET_IT_NOW, BUY_ASAP, DOWNLOAD_NOW, VIEW_APPS, MORE_INFO, GET_VOUCHERS, FOLLOW_OFFICIAL_ACCOUNT, READ_NOVELS, WATCH_LIVE, RESERVE_NOW, OPEN_APP, ALREADY_INSTALL, SETUP_NOW, SECKILL_NOW, TRY_PLAY_NOW, INSTALL_NOW, MORE_ABOUT_OFFICIAL_ACCOUNT_CHT, FOLLOW_OFFICIAL_ACCOUNT_CHT, GET_FOR_FREE, CARNIVAL_618, SURPRISE_618, DISCOUNT_618, GO_618_VENUE, GET_618_WELFARE, CONTACT_CUSTOMER_SERVICE, CONTACT_BUSINESS, GO_SCAN, LINK_NAME_TEXT_TEMPLATE }
landing_page_platform
enum 落地页制作平台,[枚举详情]
枚举列表:{ LANDING_PAGE_PLATFORM_UNKNOWN, LANDING_PAGE_PLATFORM_TSA, LANDING_PAGE_PLATFORM_FENGYE_EC, LANDING_PAGE_PLATFORM_FENGYE_DEFAULT, LANDING_PAGE_PLATFORM_XIJING, LANDING_PAGE_PLATFORM_YOUZAN, LANDING_PAGE_PLATFORM_MP, LANDING_PAGE_PLATFORM_APP_STORE, LANDING_PAGE_PLATFORM_YIYE, LANDING_PAGE_PLATFORM_JINSHUJU, LANDING_PAGE_PLATFORM_WEIMOB, LANDING_PAGE_PLATFORM_QQ_MOBILE, LANDING_PAGE_PLATFORM_QQ_BROWSER, LANDING_PAGE_PLATFORM_PLAY, LANDING_PAGE_PLATFORM_YUEBAO, LANDING_PAGE_PLATFORM_HEBANG, LANDING_PAGE_PLATFORM_HELIANG, LANDING_PAGE_PLATFORM_MADAO, LANDING_PAGE_PLATFORM_ZHONGZHI, LANDING_PAGE_PLATFORM_LINGQUE }
landing_page_info
struct 品牌形象
landing_page_type
enum 落地页页面类型,不大于 1024 个英文字符或数字,[枚举详情]
枚举列表:{ LANDING_PAGE_TYPE_UNKNOWN, LANDING_PAGE_TYPE_ANDROID_APP, LANDING_PAGE_TYPE_IOS_APP, LANDING_PAGE_TYPE_FENGYE_WEB, LANDING_PAGE_TYPE_FENGYE_LBS, LANDING_PAGE_TYPE_NATIVE, LANDING_PAGE_TYPE_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_IOS_APP_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_H5, LANDING_PAGE_TYPE_XJ_IOS_APP_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_H5, LANDING_PAGE_TYPE_XJ_WEBSITE_NATIVE, LANDING_PAGE_TYPE_XJ_ANDROID_APP_NATIVE, LANDING_PAGE_TYPE_XJ_IOS_APP_NATIVE, LANDING_PAGE_TYPE_FENGYE_EC_SINGLE, LANDING_PAGE_TYPE_FENGYE_EC_TOGETHER, LANDING_PAGE_TYPE_FENGYE_EC_FOCUS, LANDING_PAGE_TYPE_FENGYE_EC_COMMON, LANDING_PAGE_TYPE_FENGYE_EC_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_PLAY_H5, LANDING_PAGE_TYPE_YOUZAN_SINGLE, LANDING_PAGE_TYPE_YOUZAN_TOGETHER, LANDING_PAGE_TYPE_YOUZAN_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_YIYE_FORM, LANDING_PAGE_TYPE_JINSHUJU_FORM, LANDING_PAGE_TYPE_WEIMOB_PRODUCTSET, LANDING_PAGE_TYPE_WEIMOB_PROMOTION, LANDING_PAGE_TYPE_WEIMOB_PRODUCT, LANDING_PAGE_TYPE_WEIMOB_H5, LANDING_PAGE_TYPE_WEIMOB_WECHAT_MINIPROGRAM, LANDING_PAGE_TYPE_QQ_MOBILE_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_BROWSER_MINI_PROGRAM, LANDING_PAGE_TYPE_QQ_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE, LANDING_PAGE_TYPE_WECHAT_H5, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_WECHAT_COUPON, LANDING_PAGE_TYPE_WECHAT_OFFICIAL_ACCOUNT_DETAIL, LANDING_PAGE_TYPE_WECHAT_APPSTORE_MOMENTS, LANDING_PAGE_TYPE_WECHAT_H5_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_SIMPLE_NATIVE, LANDING_PAGE_TYPE_WECHAT_FULL_SCREEN, LANDING_PAGE_TYPE_WECHAT_BASE_DETAILS, LANDING_PAGE_TYPE_WECHAT_PICTURE_DETAILS, LANDING_PAGE_TYPE_WECHAT_STORE, LANDING_PAGE_TYPE_WECHAT_MOMENTS_H5_BRAND, LANDING_PAGE_TYPE_WECHAT_MOMENTS_PICTURE_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_VIDEO_FORM, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_TEXT, LANDING_PAGE_TYPE_WECHAT_MOMENTS_APPLIED_VIDEO, LANDING_PAGE_TYPE_WECHAT_FORM_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_VOTING_TEMPLATE, LANDING_PAGE_TYPE_WECHAT_PAYMENT_COUPONS, LANDING_PAGE_TYPE_WECHAT_MINI_GAME, LANDING_PAGE_TYPE_WECHAT_NATIVE_BETA, LANDING_PAGE_TYPE_WECHAT_CALL_DAILOG, LANDING_PAGE_TYPE_WECHAT_FOCUS_DAILOG, LANDING_PAGE_TYPE_WECHAT_MINI_PROGRAM, LANDING_PAGE_TYPE_STURNUS_IMAX, LANDING_PAGE_TYPE_TENCENT_NEWS_SOFT_ARTICLE, LANDING_PAGE_TYPE_TENCENT_NEWS_LIVE, LANDING_PAGE_TYPE_XJ_OTT, LANDING_PAGE_TYPE_WECHAT_APPOINTMENT_CARD, LANDING_PAGE_TYPE_WECHAT_CONSULT, LANDING_PAGE_TYPE_WECHAT_STATUS_FOOTER, LANDING_PAGE_TYPE_WECOM_CONSULT, LANDING_PAGE_TYPE_YUEBAO_QUICKAPP, LANDING_PAGE_TYPE_YUEBAO_OFFICIAL_ACCOUNT_ARTICLE, LANDING_PAGE_TYPE_XJ_QUICK, LANDING_PAGE_TYPE_CHANNELS, LANDING_PAGE_TYPE_CHANNELS_WATCH_LIVE, LANDING_PAGE_TYPE_CHANNELS_RESERVE_LIVE, LANDING_PAGE_TYPE_CHANNELS_FOLLOW_CARD, LANDING_PAGE_TYPE_ANDROID_DIRECT_DOWNLOAD, LANDING_PAGE_TYPE_LINGQUE_H5, LANDING_PAGE_TYPE_LINGQUE_MINI_PROGRAM, LANDING_PAGE_TYPE_H5_PROFILE, LANDING_PAGE_TYPE_SEARCH_BRAND_AREA, LANDING_PAGE_TYPE_WECHAT_CHANNELS_PROFILE, LANDING_PAGE_TYPE_WECHAT_CHANNELS_SHOP_PRODUCT }
media_query
struct 落地页适用场景描述
media_type
enum 落地页媒体平台类型,[枚举详情]
枚举列表:{ DEFAULT, ALL, SCREEN_PC, SCREEN_PHONE, OS_ANDROID, OS_IOS }
link_name_text
string 文字链文案
landing_page_url_type
enum MDPA 落地页类型,当创意为动态多商品广告创意时,该字段必填,[枚举详情]
枚举列表:{ LANDING_PAGE_URL_TYPE_UNKNOWN, LANDING_PAGE_URL_TYPE_STATIC, LANDING_PAGE_URL_TYPE_DYNAMIC }
channels_shop_product_spec
struct
product_id*
integer 视频号小店商品 id
shop_id*
string 视频号小店 id
字段长度最小 1 字节,长度最大 1280 字节
union_market_spec
struct 厂商下载信息,厂商下载信息,仅可在跳转厂商应用商店(union_market_switch)值为 true 时使用。
union_market_jump_type
enum 厂商直达链接跳转类型,[枚举详情]
枚举列表:{ UNION_MARKET_JUMP_TYPE_DEFAULT, UNION_MARKET_JUMP_TYPE_LANDING_PAGE }
auto_derived_program_creative_switch
boolean 自动生成更多素材开关,根据你上传的素材自动生成更多素材适配到不同广告位
可选值:{ true, false }
head_click_type
enum 头像点击跳转信息,[枚举详情]
枚举列表:{ HEAD_CLICK_TYPE_DEFAULT, HEAD_CLICK_TYPE_CUSTOMIZED, HEAD_CLICK_TYPE_CELEBRITY_ACCOUNT, HEAD_CLICK_TYPE_VIRTUAL_ACCOUNT, HEAD_CLICK_TYPE_LIVE_PROFILE, HEAD_CLICK_TYPE_LIVE_EVENT, HEAD_CLICK_TYPE_BRAND_PROGRAM, HEAD_CLICK_TYPE_CNY_PROFILE, HEAD_CLICK_TYPE_SEARCH_BRAND_AREA }
head_click_spec
struct 头像点击跳转信息,头像点击跳转信息,目前支持跳转搜一搜品牌专区,白名单开放中,如果需要使用请联系您的运营经理
brand_app_id
string 搜一搜品牌形象 app id
字段长度最小 1 字节,长度最大 2048 字节
finder_username
string 视频号 username
字段长度最小 0 字节,长度最大 1024 字节
campaign_id
int64 推广计划 id
industry_label
string 行业标签内容
字段长度最小 0 字节,长度最大 2048 字节
sublink_switch
enum 衍生子链开关类型,[枚举详情]
枚举列表:{ ADVERTISER_SUBLINK_SWITCH_CLOSE, ADVERTISER_SUBLINK_SWITCH_OPEN }
pic_material_switch
enum 图片素材衍生开关类型,[枚举详情]
枚举列表:{ ADVERTISER_PIC_MATERIAL_SWITCH_CLOSE, ADVERTISER_PIC_MATERIAL_SWITCH_OPEN }
link_name_text
string 文字链文案

使用说明

  1. 注意:支持动态创意元素的传参使用带_options 后缀的参数。可通过 [创意规格查询工具] 进行查询哪些元素支持动态创意。

请求示例


curl 'https://api.e.qq.com/v1.1/dynamic_creatives/update?access_token=<ACCESS_TOKEN>&timestamp=<TIMESTAMP>&nonce=<NONCE>' \
-d 'account_id=<ACCOUNT_ID>' \
-d 'dynamic_creative_id=123' \
-d 'dynamic_creative_template_id=471' \
-d 'dynamic_creative_elements={"corporate":{"corporate_name":"DC 规格"},"image_options":["141201:db1c272f4daf9a8261db5bd49ab88632","141201:dfdbedd1a4870a21e392ee8569f663ff"],"title_options":["1111111111111111testetetetsttest11","1111111111111111testtestett2"]}' \
-d 'deep_link_url=http://www.example.com' \
-d 'impression_tracking_url=http://www.example.com' \
-d 'click_tracking_url=http://www.example.com' \
-d 'page_type=PAGE_TYPE_DEFAULT' \
-d 'page_spec={"page_url":"https://www.example.com"}' \
-d 'link_page_spec={
    "mini_program_spec": {
        "mini_program_paths": []
    },
    "mini_game_spec": [],
    "channels_shop_product_spec": []
}' \
-d 'share_content_spec=[]' \
-d 'revised_adcreative_spec={
    "revised_adcreative_elements": {
        "corporate": [],
        "image_list": [],
        "element_story": [],
        "mini_program_paths": [],
        "label": [],
        "product_tags": [],
        "short_video_struct": [],
        "long_video_struct": [],
        "banner_content": [],
        "card_content": [],
        "video_popup_button": [],
        "brand": {
            "main_jump_info": [
                {
                    "page_spec": {
                        "page_url": "https://www.example.com"
                    },
                    "page_type": "PAGE_TYPE_DEFAULT",
                    "landing_page_info": [],
                    "media_query": []
                }
            ]
        },
        "labelled_img": {
            "label": []
        },
        "end_page": [],
        "shop_image_struct": [],
        "chosen_button": {
            "chosen_button_landing_page1": {
                "page_spec": {
                    "page_url": "https://www.example.com"
                },
                "page_type": "PAGE_TYPE_DEFAULT",
                "landing_page_info": [],
                "media_query": []
            },
            "chosen_button_landing_page2": {
                "page_spec": {
                    "page_url": "https://www.example.com"
                },
                "page_type": "PAGE_TYPE_DEFAULT",
                "landing_page_info": [],
                "media_query": []
            }
        },
        "living_desc_struct": {
            "living_desc_list": []
        },
        "floating_zone_struct": {
            "floating_zone_jump_info": [
                {
                    "page_spec": {
                        "page_url": "https://www.example.com"
                    },
                    "page_type": "PAGE_TYPE_DEFAULT",
                    "landing_page_info": [],
                    "media_query": []
                }
            ]
        },
        "wegame_info_spec": [],
        "wechat_channels_spec": [],
        "title_component_options": [],
        "description_component_options": [],
        "image_component_options": [
            {
                "value": []
            }
        ],
        "image_list_component_options": [
            {
                "value": []
            }
        ],
        "image_text_list_component_options": [
            {
                "value": [
                    {
                        "image": [],
                        "jump_info": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ]
                    }
                ]
            }
        ],
        "image2_component_options": [
            {
                "value": []
            }
        ],
        "landing_page_component_options": [
            {
                "value": [
                    {
                        "page_spec": {
                            "page_url": "https://www.example.com"
                        },
                        "page_type": "PAGE_TYPE_DEFAULT",
                        "landing_page_info": [],
                        "media_query": []
                    }
                ]
            }
        ],
        "brand_component_options": [
            {
                "value": {
                    "brand_img": []
                }
            }
        ],
        "long_sublink_component_options": [
            {
                "value": {
                    "jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "long_sublink_list_component_options": [
            {
                "value": [
                    {
                        "jump_info": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ]
                    }
                ]
            }
        ],
        "short_sublink_component_options": [
            {
                "value": {
                    "jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "short_sublink_list_component_options": [
            {
                "value": [
                    {
                        "jump_info": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ]
                    }
                ]
            }
        ],
        "video_component_options": [
            {
                "value": {
                    "video": [],
                    "cover_image": []
                }
            }
        ],
        "consult_component_options": [
            {
                "value": {
                    "jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "phone_component_options": [
            {
                "value": []
            }
        ],
        "form_component_options": [
            {
                "value": []
            }
        ],
        "holiday_logo_component_options": [
            {
                "value": []
            }
        ],
        "action_button_component_options": [
            {
                "value": {
                    "jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "chosen_button_component_options": [
            {
                "value": {
                    "left_jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ],
                    "right_jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "video2_component_options": [
            {
                "value": {
                    "video": [],
                    "cover_image": []
                }
            }
        ],
        "image_list_jump_info": [
            {
                "page_spec": {
                    "page_url": "https://www.example.com"
                },
                "page_type": "PAGE_TYPE_DEFAULT",
                "landing_page_info": [],
                "media_query": []
            }
        ],
        "red_envelope_struct": [],
        "button_text_jump_info": {
            "page_spec": {
                "page_url": "https://www.example.com"
            },
            "page_type": "PAGE_TYPE_DEFAULT",
            "landing_page_info": [],
            "media_query": []
        },
        "image3_component_options": [
            {
                "value": []
            }
        ],
        "promotion_sublink_component_options": [
            {
                "value": {
                    "jump_info": [
                        {
                            "page_spec": {
                                "page_url": "https://www.example.com"
                            },
                            "page_type": "PAGE_TYPE_DEFAULT",
                            "landing_page_info": [],
                            "media_query": []
                        }
                    ]
                }
            }
        ],
        "wxgame_playable_page_spec": [],
        "main_jump_info": [
            {
                "page_spec": {
                    "page_url": "https://www.example.com"
                },
                "page_type": "PAGE_TYPE_DEFAULT",
                "landing_page_info": [],
                "media_query": []
            }
        ],
        "mdpa_title_component_options": [
            {
                "value": []
            }
        ],
        "mdpa_desc_component_options": [
            {
                "value": []
            }
        ],
        "list_sublink_component_options": [
            {
                "value": [
                    {
                        "jump_info1": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ],
                        "jump_info2": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ],
                        "jump_info3": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ],
                        "jump_info4": [
                            {
                                "page_spec": {
                                    "page_url": "https://www.example.com"
                                },
                                "page_type": "PAGE_TYPE_DEFAULT",
                                "landing_page_info": [],
                                "media_query": []
                            }
                        ]
                    }
                ]
            }
        ],
        "image_list3_component_options": [
            {
                "value": []
            }
        ],
        "mini_card_link": []
    },
    "revised_page_spec": {
        "dynamic_product_spec": {
            "mini_program_paths": []
        }
    }
}' \
-d 'video_end_page=[]' \
-d 'floating_zone={
    "floating_zone_jump_info": [
        {
            "page_spec": {
                "page_url": "https://www.example.com"
            },
            "page_type": "PAGE_TYPE_DEFAULT",
            "landing_page_info": [],
            "media_query": []
        }
    ]
}' \
-d 'barrage_list=[]' \
-d 'app_gift_pack_code={
    "code": 0
}' \
-d 'landing_page_options=[
    {
        "page_type": "PAGE_TYPE_DEFAULT",
        "page_spec": {
            "page_url": "https://www.example.com"
        },
        "link_page_spec": {
            "mini_program_spec": {
                "mini_program_paths": []
            },
            "mini_game_spec": [],
            "channels_shop_product_spec": []
        },
        "share_content_spec": [],
        "deep_link_url": "http://www.example.com",
        "double_deep_link_data": [],
        "union_market_spec": [],
        "button_text_jump_info": {
            "page_spec": {
                "page_url": "https://www.example.com"
            },
            "page_type": "PAGE_TYPE_DEFAULT",
            "landing_page_info": [],
            "media_query": []
        },
        "channels_shop_product_spec": []
    }
]' \
-d 'union_market_spec=[]' \
-d 'head_click_spec=[]' \
-d 'campaign_id=<CAMPAIGN_ID>' 
					

应答字段

名称 类型 描述
dynamic_creative_id
integer 广告创意 id

应答示例

{
    "code": 0,
    "message": "",
    "message_cn": "",
    "data": {
        "dynamic_creative_id": 123
    }
}

可视化调试工具