如何创建推广内容资产
1. 概述
3.0 新投放资产 API，支持开发者通过 API 创建和管理通用产品、行业产品，本专题主要介绍行业产品的创建流程
2. 名词
| 中文 | api 英文 | 类型 | 说明 |
| 推广内容类型 | marketing_target_type | enum | 定义参考 3.1、3.2 |
| 产品类型 | marketing_asset_type | enum | 定义参考 3.3 |
| 产品名称 | marketing_asset_name | string | |
| 产品 id | marketing_asset_id | integer | |
| 业务单元 id | organization_id | integer | |
| 类目 | marketing_asset_category | string | 类目，1 级到末级类目，通过 - 连接 |
| 属性 KEY | property_name | enum | 属性 key：PROMOTED_ATTR_KEY_XXX |
| 属性值 | property_values | []string | 可选值 |
3. 行业产品分类
3.1. CPV 类行业产品库
| 产品分类 | 枚举定义 |
| 招商加盟产品库 | MARKETING_TARGET_TYPE_FRANCHISE_BRAND |
| 商务服务产品库 | MARKETING_TARGET_TYPE_ENTERPRISE_SERVICES |
| 引流直播间库 | MARKETING_TARGET_TYPE_LIVE_STREAM_ROOM |
| 个人店铺库 | MARKETING_TARGET_TYPE_PERSONAL_STORE |
| 影音文娱产品库 | MARKETING_TARGET_TYPE_AUDIOVISUAL_ENTERTAINMENT |
| 平台频道产品库 | MARKETING_TARGET_TYPE_PLATFORM_CHANNEL |
| 平台店铺库 | MARKETING_TARGET_TYPE_STORE |
| 金融产品库 | MARKETING_TARGET_TYPE_FINANCE |
| 活动库 | MARKETING_TARGET_TYPE_ACTIVITY |
| 餐饮休娱产品库 | MARKETING_TARGET_TYPE_CATERING_AND_LEISURE |
| 连锁餐饮产品库 | MARKETING_TARGET_TYPE_CHAIN_RESTAURANT |
| 教育产品库 | MARKETING_TARGET_TYPE_PRODUCT |
| 运营商产品库 | MARKETING_TARGET_TYPE_TELECOMMUNICATIONS_OPERATOR |
| 装修服务库 | MARKETING_TARGET_TYPE_RENOVATION_SERVICES |
| 家具建材库 | MARKETING_TARGET_TYPE_FURNITURE_AND_BUILDING_MATERIALS |
| 丽人产品库 | MARKETING_TARGET_TYPE_BEAUTY_AND_PERSONAL_CARE |
| 婚恋摄影产品库 | MARKETING_TARGET_TYPE_WEDDING_AND_PORTRAIT_PHOTOGRAPHY |
| 综合家政产品库 | MARKETING_TARGET_TYPE_COMPREHENSIVE_HOUSEKEEPING |
3.2. SPU 类行业产品库
| 产品分类 | 枚举定义 |
| 交通产品库 | MARKETING_TARGET_TYPE_TRAFFIC |
| 房产产品库 | MARKETING_TARGET_TYPE_REAL_ESTATE |
| 景点门票产品库 | MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS |
| 旅行路线产品库 | MARKETING_TARGET_TYPE_TOURIST_TRAVEL_ROUTE |
| 邮轮航线产品库 | MARKETING_TARGET_TYPE_TOURIST_CRUISE_LINE |
| 酒店服务产品库 | MARKETING_TARGET_TYPE_TOURIST_HOTEL_SERVICE |
| 航司票务产品库 | MARKETING_TARGET_TYPE_TOURIST_AIRLINE_TICKETS |
| 二轮车产品库 | MARKETING_TARGET_TYPE_TWO_WHEEL_VEHICLE |
| 政务产品库 | MARKETING_TARGET_TYPE_GOVERNMENT_AFFAIRS |
3.3. 行业产品库产品类型说明
4. 行业资产创建流程
4.1. CPV 类行业产品创建流程
以家居行业装修服务产品库为例
4.1.1. 获取资产可用类目
接口：marketing_target_asset_categories/get
请求参数
{
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_RENOVATION_SERVICES",
"page": 1,
"page_size": 3
}
返回参数
{
"code": 0,
"data": {
"page_info": {
"total_number": 11,
"total_page": 4,
"page": 1,
"page_size": 3
},
"list": [
{
"cate1_id": "1000000030",
"cate3_name": "",
"cate2_name": "全屋整装",
"cate1_name": "装修公司",
"cate4_name": "",
"cate3_id": "",
"cate2_id": "1000000035",
"cate4_id": ""
},
{
"cate1_id": "1000000030",
"cate3_name": "",
"cate2_name": "局部装修",
"cate1_name": "装修公司",
"cate4_name": "",
"cate3_id": "",
"cate2_id": "1000000036",
"cate4_id": ""
}
]
},
"message_cn": "",
"message": ""
}
4.1.2. 查询该类目下支持的属性
接口：marketing_target_asset_properties/get
请求参数
{
"marketing_asset_type": "MARKETING_ASSET_TYPE_RENOVATION_SERVICES_SERVICE",
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_RENOVATION_SERVICES",
"marketing_asset_category": "装修公司-全屋整装"
}
返回参数
{
"code": 0,
"data": {
"list": [{
"is_required": true,
"property_type": "ATTRIBUTE_TYPE_ENUM",
"property_class": "MARKETING_ASSET_ATTR_CLASS_MARKETING",
"property_value": [
"1916 板材",
"GALLOTTI E RADICE S.R.L.",
"I4F LICENSING NV",
"NordicNestAB",
"阿克苏洁雅装饰装修有限公司阿克苏分公司",
"安徽华然装饰设计有限责任公司"
],
"is_multiple": false,
"property_cn": "公司名称",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_COMPANY_NAME"
},
{
"is_required": true,
"property_type": "ATTRIBUTE_TYPE_ENUM",
"property_class": "MARKETING_ASSET_ATTR_CLASS_MARKETING",
"property_value": [
"不限",
"全包装修",
"半包装修",
"纯设计",
"软装",
"拎包入住/全案装修",
"其他"
],
"is_multiple": false,
"property_cn": "施工方式",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_CONSTRUCTION_METHOD"
},
{
"is_required": true,
"property_type": "ATTRIBUTE_TYPE_ENUM",
"property_class": "MARKETING_ASSET_ATTR_CLASS_MARKETING",
"property_value": [
"不限",
"普通住宅",
"复式 loft",
"别墅大宅",
"大平层",
"商业办公空间",
"其他"
],
"is_multiple": false,
"property_cn": "房屋类型",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_HOUSE_TYPE"
},
{
"is_required": true,
"property_type": "ATTRIBUTE_TYPE_ENUM",
"property_class": "MARKETING_ASSET_ATTR_CLASS_MARKETING",
"property_value": [
"不限",
"50 ㎡起",
"70 ㎡起",
"90 ㎡起",
"120 ㎡起",
"150 ㎡起",
"200 ㎡起"
],
"is_multiple": false,
"property_cn": "面积要求",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_AREA_REQUIREMENTS"
},
{
"is_required": false,
"property_type": "ATTRIBUTE_TYPE_ENUM",
"property_class": "MARKETING_ASSET_ATTR_CLASS_ADDITIONAL",
"property_value": [
"现代",
"美式",
"欧式",
"中式",
"北欧",
"混搭",
"新古典",
"简欧",
"工业",
"后现代",
"轻奢",
"意式",
"日式",
"法式",
"其他"
],
"is_multiple": true,
"property_cn": "风格",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_STYLE"
},
{
"is_required": false,
"property_type": "ATTRIBUTE_TYPE_TREE",
"property_class": "MARKETING_ASSET_ATTR_CLASS_ADDITIONAL",
"property_value": [
"[{\"name\":\"中国未知\",\"id\":20002,\"gb_code\":\"0156\",\"child\":null},{\"name\":\"广东省\",\"id\":25843,\"gb_code\":\"440000\",\"child\":[{\"name\":\"广东省未知\",\"id\":25845,\"gb_code\":\"449900\",\"child\":null},{\"name\":\"深圳市\",\"id\":26015,\"gb_code\":\"440300\",\"child\":[{\"name\":\"罗湖区\",\"id\":26017,\"gb_code\":\"440303\",\"child\":null},{\"name\":\"福田区\",\"id\":26019,\"gb_code\":\"440304\",\"child\":null},{\"name\":\"南山区\",\"id\":26021,\"gb_code\":\"440305\",\"child\":null},{\"name\":\"宝安区\",\"id\":26023,\"gb_code\":\"440306\",\"child\":null},{\"name\":\"龙岗区\",\"id\":26025,\"gb_code\":\"440307\",\"child\":null},{\"name\":\"盐田区\",\"id\":26027,\"gb_code\":\"440308\",\"child\":null},{\"name\":\"龙华区\",\"id\":26029,\"gb_code\":\"440309\",\"child\":null},{\"name\":\"坪山区\",\"id\":26031,\"gb_code\":\"440310\",\"child\":null}]}]}]"
],
"is_multiple": true,
"property_cn": "服务区域",
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_SERVICE_AREA"
}
]
},
"message_cn": "",
"message": ""
}
4.1.3. 创建资产
接口：marketing_target_assets/add
请求参数
{
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_RENOVATION_SERVICES",
"marketing_asset_type": "MARKETING_ASSET_TYPE_RENOVATION_SERVICES_SERVICE",
"marketing_asset_name": "装修公司-全屋整装-安徽华然装-复式 loft",
"properties": [
{
"property_value": [
"装修公司-全屋整装"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_CATE_NAME"
},
{
"property_value": [
"安徽华然装饰设计有限责任公司"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_COMPANY_NAME"
},
{
"property_value": [
"拎包入住/全案装修"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_CONSTRUCTION_METHOD"
},
{
"property_value": [
"复式 loft"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_HOUSE_TYPE"
},
{
"property_value": [
"200 ㎡起"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_AREA_REQUIREMENTS"
},
{
"property_value": [
"现代",
"美式",
"欧式",
"中式",
"北欧",
"混搭",
"新古典",
"简欧",
"工业",
"后现代",
"轻奢",
"意式",
"日式",
"法式",
"其他"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_STYLE"
},
{
"property_value": [
"440309",
"440307",
"440310"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_SERVICE_AREA"
}
]
}
返回参数
{
"code": 0,
"data": {
"marketing_asset_id": 123456
},
"message_cn": "",
"message": ""
}
4.1.4. 查询可用资产
接口：marketing_target_asset_detail/get
请求参数
{
"account_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_RENOVATION_SERVICES",
"marketing_asset_id": 123456
}
返回参数
{
"code": 0,
"data": {
"list": [
{
"created_time": 1711420569,
"marketing_asset_name": "装修公司-全屋整装-安徽华然装-复式 loft",
"marketing_asset_type": "MARKETING_ASSET_TYPE_RENOVATION_SERVICES_SERVICE",
"marketing_target_type": "MARKETING_TARGET_TYPE_RENOVATION_SERVICES",
"extra_properties": [],
"marketing_asset_id": 123456,
"properties": [
{
"property_value": [
"轻奢",
"美式",
"简欧",
"现代",
"混搭",
"法式",
"欧式",
"日式",
"新古典",
"意式",
"工业",
"后现代",
"北欧",
"其他",
"中式"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_STYLE"
},
{
"property_value": [
"200 ㎡起"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_AREA_REQUIREMENTS"
},
{
"property_value": [
"拎包入住/全案装修"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_CONSTRUCTION_METHOD"
},
{
"property_value": [
"安徽华然装饰设计有限责任公司"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_COMPANY_NAME"
},
{
"property_value": [
"广东省/深圳市/坪山区",
"广东省/深圳市/龙华区",
"广东省/深圳市/龙岗区"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_SERVICE_AREA"
},
{
"property_value": [
"复式 loft"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_HOUSE_TYPE"
},
{
"property_value": [
"装修公司-全屋整装"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_RENOVATION_SERVICES_CATE_NAME"
}
]
}
]
},
"message_cn": "",
"message": ""
}
4.2. SPU 类行业产品创建流程
4.2.1. SPU 列表类型资产
4.2.1.1. 获取可用的属性
接口：marketing_target_asset_property_values/get
请求参数
{
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS",
"marketing_asset_type": "MARKETING_ASSET_TYPE_TOURIST_ATTRACTIONS_TICKETS_TICKET_PACKAGE",
"filtering": [
{
"field": "name",
"values": [
"深圳"
],
"operator": "CONTAINS" //模糊匹配查询深圳的门票套餐, 可以不加 filtering 拉取所有
}
],
"page": 1,
"page_size": 3
}
返回参数
{
"code": 0,
"data": {
"page_info": {
"total_number": 3,
"total_page": 0,
"page": 1,
"page_size": 3
},
"list": [{
"extra_properties": [{
"property_value": [
"蛇口-深圳-深圳蛇口-珠海横琴"
],
"property_cn": "asset_name"
},
{
"property_value": [
"深圳"
],
"property_cn": "所在城市"
},
{
"property_value": [
"深圳蛇口-珠海横琴"
],
"property_cn": "门票类型"
},
{
"property_value": [
"蛇口"
],
"property_cn": "景区名称"
},
{
"property_value": [
"其他"
],
"property_cn": "景区级别"
}
],
"properties": [{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"4970300219130753775"
],
"is_multiple": false,
"property_cn": "SPU_ID",
"property_name": "PROMOTED_ASSET_ATTR_KEY_SPU_ID"
}]
},
{
"extra_properties": [{
"property_value": [
"深圳观光巴士-深圳-深圳观光巴士票"
],
"property_cn": "asset_name"
},
{
"property_value": [
"其他"
],
"property_cn": "景区级别"
},
{
"property_value": [
"深圳观光巴士票"
],
"property_cn": "门票类型"
},
{
"property_value": [
"深圳观光巴士"
],
"property_cn": "景区名称"
},
{
"property_value": [
"深圳"
],
"property_cn": "所在城市"
}
],
"properties": [{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"6303937172711358713"
],
"is_multiple": false,
"property_cn": "SPU_ID",
"property_name": "PROMOTED_ASSET_ATTR_KEY_SPU_ID"
}]
},
{
"extra_properties": [{
"property_value": [
"深圳小泥巴营地-深圳-深圳小泥巴营地门票"
],
"property_cn": "asset_name"
},
{
"property_value": [
"深圳"
],
"property_cn": "所在城市"
},
{
"property_value": [
"深圳小泥巴营地门票"
],
"property_cn": "门票类型"
},
{
"property_value": [
"深圳小泥巴营地"
],
"property_cn": "景区名称"
},
{
"property_value": [
"其他"
],
"property_cn": "景区级别"
}
],
"properties": [{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"4042032770680528117"
],
"is_multiple": false,
"property_cn": "SPU_ID",
"property_name": "PROMOTED_ASSET_ATTR_KEY_SPU_ID"
}]
}
]
},
"message_cn": "",
"message": ""
}
4.2.1.2. 创建资产
接口：marketing_target_assets/add
请求参数
{
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS",
"marketing_asset_type": "MARKETING_ASSET_TYPE_TOURIST_ATTRACTIONS_TICKETS_TICKET_PACKAGE",
"properties": [
{
"property_value": [
"4042032770680528117"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_SPU_ID"
}
]
}
返回参数
{
"code": 0,
"data": {
"marketing_asset_id": 123456
},
"message_cn": "",
"message": ""
}
4.2.2. SPU 上卷类型资产
4.2.2.1. 获取可用的属性
接口：marketing_target_asset_property_values/get
请求参数
{
"marketing_asset_type": "MARKETING_ASSET_TYPE_TOURIST_ATTRACTIONS_TICKETS_ATTRACTION",
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS",
"filtering": [
{
"field": "query_word",
"values": [
"深圳"
],
"operator": "CONTAINS"//模糊匹配查询深圳的景点, 可以不加 filtering 拉取所有
}
],
"page": 1,
"page_size": 3
}
返回参数
{
"code": 0,
"data": {
"page_info": {
"total_number": 3,
"total_page": 0,
"page": 1,
"page_size": 3
},
"list": [
{
"extra_properties": [
{
"property_value": [
"深圳-深圳欢乐海岸"
],
"property_cn": "asset_name"
}
],
"properties": [
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳欢乐海岸"
],
"is_multiple": false,
"property_cn": "景区名称",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_NAME"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳"
],
"is_multiple": false,
"property_cn": "所在城市",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_CITY"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"其他"
],
"is_multiple": false,
"property_cn": "景区级别",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_LEVEL"
}
]
},
{
"extra_properties": [
{
"property_value": [
"深圳-深圳观光巴士"
],
"property_cn": "asset_name"
}
],
"properties": [
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳观光巴士"
],
"is_multiple": false,
"property_cn": "景区名称",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_NAME"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳"
],
"is_multiple": false,
"property_cn": "所在城市",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_CITY"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"其他"
],
"is_multiple": false,
"property_cn": "景区级别",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_LEVEL"
}
]
},
{
"extra_properties": [
{
"property_value": [
"深圳-深圳小泥巴营地"
],
"property_cn": "asset_name"
}
],
"properties": [
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳小泥巴营地"
],
"is_multiple": false,
"property_cn": "景区名称",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_NAME"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"深圳"
],
"is_multiple": false,
"property_cn": "所在城市",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_CITY"
},
{
"is_required": false,
"property_type": "",
"property_class": "MARKETING_ASSET_ATTR_CLASS_UNKNOWN",
"property_value": [
"其他"
],
"is_multiple": false,
"property_cn": "景区级别",
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_LEVEL"
}
]
}
]
},
"message_cn": "",
"message": ""
}
4.2.2.2.创建资产
接口：marketing_target_assets/add
请求参数
{
"organization_id": 12345678,
"marketing_target_type": "MARKETING_TARGET_TYPE_TOURIST_ATTRACTIONS_TICKETS",
"marketing_asset_type": "MARKETING_ASSET_TYPE_TOURIST_ATTRACTIONS_TICKETS_ATTRACTION",
"properties": [
{
"property_value": [
"深圳观光巴士"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_NAME"
},
{
"property_value": [
"深圳"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_CITY"
},
{
"property_value": [
"其他"
],
"property_name": "PROMOTED_ASSET_ATTR_KEY_TOURIST_ATTRACTIONS_TICKETS_SCENIC_SPOT_LEVEL"
}
]
}
返回参数
{
"code": 0,
"data": {
"marketing_asset_id": 123456
},
"message_cn": "",
"message": ""
}
4.3 创建广告时如何进行传参
创建广告时，推广内容资产的获取通过下面方式实现：
➢ 创建广告时，可通过获取可投放推广内容资产类型名称（marketing_target_types/get）接口查询可投放的推广内容类型、可通过获取可投放推广内容资产相关信息（marketing_target_assets/get）接口查询可投放的推广产品 id（MARKETING_ASSET_ID）以及所属的产品属性，注意：推广内容资产相关信息（marketing_target_assets/get）接口仅支持查询非通用类资产
➢ 通用类资产（app、小程序、小游戏、视频号、公众号、商品等）通过 adgroup 创建时 marketing_asset_outer_spec 表达
注：推广内容类型（MARKETING_TARGET_TYPE）为 电商商品（MARKETING_TARGET_TYPE_CONSUMER_PRODUCT）时，marketing_asset_outer_spec 通过 获取商品库接口（product_catalogs/get）&获取商品接口（product_items/get）获取对应商品库 id（product_catalog_id）和商品 id（product_outer_id）
已 综合电商行业 为例，在请求广告“营销内容”时：可通过 获取营销表达组合接口，获取可投放的“营销目的、营销对象、营销载体”组合，当前 综合电商行业 支持的营销对象（推广内容）和获取方式：
注：非通用类资产：通过 marketing_asset_id 字段请求；通用类资产：通过 marketing_asset_outer_spec 字段请求；
